Bíghter Lures

Well, we delayed the inevitable as long as possible. We’ve managed to keep the Pinchovy at the same price since its debut, but between the skyrocketing tungsten market and general inflation that’s no longer viable. We want to give everyone a chance to snag our remaining stock before the price increase, so the inventory on our website will stay at the current price through May 16th to coincide with @danalanding Summer Kickoff. That will be the last opportunity to get them before the price bumps to $79 (still ready to fish out of the box with the same premium hardware). We were able to hold out this long thanks to our awesome partnership with our tungsten supplier @nako_outdoor who’ve done everything they can to support us, including absorbing the tariff burdens imposed last year, allowing us to stockpile last Spring. Raw tungsten roughly tripled in price during the remainder of 2025, and has since nearly tripled again. Nako was able to resupply us at rates closer to the beginning of the year and this current price increase is commensurate with that. Faced with the choice of running out of stock while waiting for the market to correct or having lures available for the season, we’d rather choose the latter. While we’ve seen some evidence to suggest the market will cool a bit, it’s worth noting that if it doesn’t we may have to bump again when this stock runs dry. The Pinchovy has always been intended to be a tool, and we’re committed to pricing it as such. We’re investigating several avenues of materials & processing cost reductions that we can pass along, but ultimately elemental chemistry has not blessed us with any cheaper alternatives to tungsten that translate to the same level of castability and swim action. We have no interest in compromising on performance, nor quality, and intend to preserve both. I’d like to personally thank @coealu and the Nako team for what they do, and all of you as well for your understanding! We’re excited to see how the rest of the season materializes and keeping you #alreadybit as it progresses, we don’t want to fall into a hype trap but conditions across the board are very interesting! -Eric

Season's off to a strong start and it won't be long til that bluefin is up foaming! Come join us at Dana Landing next Saturday the 16th to get dialed in and #alreadybit before they do! More info coming shortly! If you're just joining us check out or follow the link in our bio

You may or may not have noticed but we slid into @pacificcoastsportfishingmag latest issue! We wanted to take a moment to thank them for the kind words and the opportunity to introduce us and the Pínchovy to their readers, as well as the #pacificcoastsportfishingshow attendees who received it as the show program. It was very neat to hear some of you found out about us from reading it and stopped by the booth to get #alreadybit If you didn't get a chance to see us at the show visit us at or follow the link in our bio

When I first started Bíghter I was a bit apprehensive, as while I had a handful of trusted jig n' pop voices in my corner to lean on for advice, there weren't really any established lure makers of this type locally, and I wasn't sure how I'd be received. A few others popped up before launch who did some great looking work, but none that I knew, nor could tell had received much recognition beyond our fishery. I've seen firsthand in the surf industry actors copy and debase something they never understood in the first place, just because they saw it and said "oh I think I'll do that too." That has never been my motivation, my goal is to stay as far from trivial as possible and be respectful to those who came before me. So to get a bit of validation and a vote of confidence from someone I highly respect is really encouraging, thank you Merv. If you're unfamiliar with his work and you're a fan of this style of fishing, or more simply just purely good art, you owe it yourself to check out @strategicangler I'm very excited to see what the future holds for this project, I have some really cool stuff planned

PCS 26 Wow. I am once again truly humbled by the volume of support we received this year across both PCS shows. We were unprepared last year and I underestimated you all again this year. We sold out of half our colorways, both at Costa Mesa and again at DM. We ran out of split rings for our Standard Duty rigging (again). We ran out of boxes. But more precious than that is the experience of it all; seeing everyone's enthusiasm for the project, getting to spend time hanging out and meeting all sorts of rad new people and checking in with those we don't get to catch up with often. Stoke, to put it plainly. I'd like to take the opportunity to thank @pacificcoastsportfishingmag for having us and @bassinbohndo personally for going out of his way when we first launched to invite us to the show, and continuing to make sure we're taken care of. I really appreciate it. Del Mar was an awesome homecoming and you could really feel the community, it felt very reminiscent of the first Costa Mesa PCS show years ago. We can't wait for next year! If you are waiting on rings for your Pínchovies purchased at the show, I'll be reaching out soon with details. If you messaged or emailed us during the show and I still haven't responded, I apologize, I'll be digging through those today to make sure I haven't missed anyone. If you're just joining us and want to know how to stay updated on lure availability please consider adding your email to our Code Group on the website, we often post exclusive/early first access to #alreadybit new stock there, and nothing else. As always, spam belongs in your frying pan, not your inbox, you have my word on that. Think that about covers it. Thank you all again, and looking forward to what's shaping up for our season already! -Eric #pacificcoastsportfishingshow #WelcomeToTheShow To join the Code Group visit us at or follow the link in our bio

What’s my favorite color to throw? I’ll give you a few guesses. Pink 🤣 This is @bighterlures Video coming soon #strategicangler

PCS Del Mar Day 3 Thank you to everyone who stopped by the last couple days to say hi, catch up, talk shop, and load up on Pínchovies! Homecoming has been a blast so far and we're stoked to see you all over the rest of the weekend! Still have stock on-hand but they're going fast, and UV Katachovy is now 100% SOLD OUT! If you still need to get #alreadybit for the season come see us early at Booth 545 in the Exhibition Hall @pacificcoastsportfishingmag #pacificcoastsportfishingshow #welcometotheshow If you can't make it or for more info check us out at or follow the link in our bio

We're live! Come see us at Booth 545 in the Exhibition Hall for @pacificcoastsportfishingmag #pacificcoastsportfishingshow we'll be here all weekend! #welcometotheshow Check us out at or follow the link in our bio

PCS DEL MAR We'll be in Booth 545 for the next four days at @pacificcoastsportfishingmag #pacificcoastsportfishingshow come check out the new UV Pínchovy colorways and get dialed in so you're #alreadybit for the season! We'll have our own rods and rigging demos to walk you through all your tackle options for whatever application you may have, action videos and catch highlights playing, plus a new history section telling the origin story for Bíghter, plus our top tier apparel! We can't wait to see you! #welcometotheshow For more information check us out at or follow the link in our bio

PCS DEL MAR Round 2! Come see us at Booth 545 in the Exhibition Hall at the Del Mar Fairgrounds for @pacificcoastsportfishingmag #pacificcoastsportfishingshow we're directly inline between Turner's and the beer garden, two spots you can't miss! We're currently getting refit and rearmed on Pínchovy stock to replace depleted colorways, including a fresh batch of the new UV Katachovy, and UV Sierra Belly which sold out Day 1! Come by early to make sure you're #alreadybit with the latest patterns for the upcoming season! #WelcomeToTheShow For more info check us out at or follow the link in our bio

PCS 26 OC Just wanted to check in quickly and thank you all for coming to see us in Costa Mesa @pacificcoastsportfishingmag #pacificcoastsportfishingshow We're still catching up on messages (and sleep!) so apologies if I haven't responded yet. That said we're very excited for our homecoming back to Del Mar for PCS San Diego and production is already underway to backfill what we ran dry on in OC! Please stand by for further information on that front coming shortly! If you're just joining us and would like to stay apprised of new stock releases please join our Code Group to receive email notification (and often exclusive access) prior to release. As always, spam belongs in a hot pan, not in your inbox so you will never receive anything beyond restock updates that keep you #alreadybit To join the Code Group visit us at or follow the link in our bio

UV GLOW Announcing our new UV Sierra Belly & UV Katachovy colorways, with limited inventory exclusive for the @pacificcoastsportfishingmag #pacificcoastsportfishingshow at this time! We developed these at the request of some highly-esteemed bluefin anglers in the Bight that swear by the use of glow lures *in broad daylight*, to include topwater lures. Identical bait fish-inspired iridescence under visible light that fades into alluring glow as that light extinguishes. These patterns are still evolving but we're liking what we see so far, come see us at the shows to jump in on the next evolution of #alreadybit Booth 400F at OC & Booth TBD at DM While supplies last, come early, stock is very limited! #welcometotheshow or follow the link in our bio