Big

Celebrating @ticket_servicos ’s 50 years in Brazil called for a project that translated evolution, movement, and impact in every detail. It was a pleasure bringing this project to life with @euphoria.creativeagency . In the video, @marcelorizerio and @ricardobigpassos ssos share a bit about the behind-the-scenes process, the challenges, and the creative decisions that made this film happen. Hit play. 🚀 … Celebrar os 50 anos da Ticket no Brasil pedia um projeto que traduzisse evolução, movimento e impacto em cada detalhe. Foi um prazer dar vida a esse projeto criado ao lado da Euphoria Creative. No vídeo, Marcelo Rizério e Ricardo Big Passos contam um pouco dos bastidores, dos desafios e das escolhas criativas que fizeram esse filme acontecer. Dá o play. 🚀 #BigStudios #Ticket #EuphoriaCreative #Animation #3DAnimation #CGI #MotionDesign #VFX #CreativeDirection #PostProduction #Advertising #BrandFilm #MakingOf #Design #Storytelling #Craft #FilmProduction #VisualEffects #3DArt #CreativeStudio

New episode of Big Cast is live. In an almost unpretentious moment, the conversation between Big and @denisemd dives into a territory many people avoid: Who are you when work steps aside? Talking about hobbies seems simple, until it isn’t anymore. And that’s when the conversation shifts to identity, direction, and how well we really know ourselves beyond what we do. Watch the clip and tell us: Do you know who you are beyond your job title? … Novo episódio do Big Cast no ar. Em um momento quase despretensioso, a conversa entre Big e @denisemd entra em um território que muita gente evita: Quem você é quando o trabalho sai da frente? Falar sobre hobbies parece simples, até não ser mais. E é aí que a discussão vira: identidade, direção e o quanto a gente realmente se conhece além do que faz. Assista ao trecho e conta pra gente: Você sabe quem você é além do seu cargo? #BigCast #Career #SelfAwareness #Leadership #Podcast

Today, our story begins again. And this time, on American soil. Big Studios is officially launching its operations in the United States, a move driven by a clear reading of the market, ambition, and the desire to keep evolving. Eighteen years ago, we started in a small room, with a lean team and a big vision. Since then, the Brazilian market has matured, become more sophisticated, and increasingly competitive. At a certain point, we realized it was time to look beyond. New York emerges as a bridge to this next chapter, an opportunity to bring Brazilian creativity, our perspective, our ginga, and our deep respect for craft to the world’s largest advertising market. More than an expansion, this is an evolution. Today marks the beginning of Big NY. … Hoje, nossa história recomeça. E dessa vez, em solo norte-americano. A Big Studios inicia oficialmente sua operação nos Estados Unidos. Um movimento que nasce de uma leitura clara de mercado, de ambição e da vontade de seguir evoluindo. Há 18 anos, começamos em uma pequena sala, com um time enxuto e uma grande visão. De lá pra cá, o mercado brasileiro amadureceu, se sofisticou e ficou mais competitivo. E em algum momento entendemos que era hora de olhar além. Nova York surge como uma ponte para o próximo capítulo. Uma oportunidade de levar a criatividade brasileira, nosso olhar, nossa ginga e nosso respeito pelo craft para o maior mercado publicitário do mundo. Mais do que expansão, esse é um movimento de evolução. Hoje começa a história da Big NY. #DreamBigThinkBigGoBig #BigStudios #BigNY #Animation #Craft #BrazilianCreativity #NewYork

When idea and execution move together, every detail shows it. For the Hellmann’s x NBA campaign, we collaborated with @marcelorizerio , Co-founder and CCO at Euphoria Creative, who led the creative concept behind the project. The challenge was simple: turn a promotional campaign into something memorable. The solution? Craft at its core, a hybrid production model we love, and a beautiful piece brought to life on the streets. Now, it’s time to see the project through the perspective of its creator. ... Quando ideia e execução caminham juntas, o resultado aparece em cada detalhe. Na campanha de Hellmann’s x NBA, tivemos o prazer de colaborar com @marcelorizerio , co-founder e CCO da Euphoria Creative, que liderou o conceito criativo do projeto. O desafio era simples: transformar uma promoção em algo memorável. A solução? Craft na veia, o modelo híbrido na produção que adoramos e mais um baita trabalho lindo na rua! Agora, é a vez de ver esse projeto pela ótica de quem criou a ideia. #animation #vfx #cgi #makingof #advertising

From concept sketch to AI-generated frame. For this campaign created for CNA, one of Brazil’s most established education networks, we explored a production workflow driven almost entirely by artificial intelligence. The project introduces animated characters representing different learning paths, from languages to robotics, programming, AI and the creator universe. Here’s a glimpse of the process: original concept sketches followed by the final AI-generated frames. Known for high-end CGI and animation craft, BIG now takes its first step with AI as the main production tool. Swipe to see the transformation. ... Do concept ao frame final gerado por IA. Para esta campanha criada para o CNA, uma das redes de educação mais consolidadas do Brasil, exploramos um fluxo de produção conduzido quase inteiramente por inteligência artificial. O projeto apresenta personagens animados que representam diferentes jornadas de aprendizado, de idiomas a robótica, programação, IA e o universo creator. Aqui vai um vislumbre do processo: dos concepts originais aos frames finais gerados por IA. Reconhecida pelo alto nível em CGI e craft de animação, a BIG dá agora seu primeiro passo com a IA como principal ferramenta de produção. Arraste para ver a transformação. Credits: Client: CNA Agency: Tech & Soul Director: Thiago Mucci and Ricardo Big AI Director: Thiago Mucci @agenciatechandsoul , @cnaoficial #BIG #CGI #AIAnimation #CreativeTechnology #AnimationProduction

From sketch to slam dunk. For this project created for Hellmann’s, the goal was to capture the playful energy of NBA game broadcasts. The film features Funko-style characters inspired by the NBA collectibles, known for their oversized heads and bold proportions. A look that brings a lot of personality, but also makes certain movements, like a dunk, a bit more challenging to animate. One of the highlights was blending live-action with animation. A real hand interacts with the character on screen, filmed with a 3D-printed head on green screen and later integrated through careful lighting and shadow work. In this video, we’re sharing a glimpse of the process, from the first sketches, to the 3D renders, all the way to the final film. #CGI #3DAnimation #Advertising

"Without advertising, there is no algorithm." That was one of the central provocations in our conversation with Flávio Waiteman on the BIG podcast. If you want to understand how to balance the dictatorship of metrics with the pursuit of production excellence, you can't miss this episode of Big Cast, Big's podcast. We dove deep into the inner workings of today's market. Check out the full episode at the link in bio! #Advertising #Marketing #Podcast #BigCast #Algorithm #Metrics #CreativeIndustry #ProductionExcellence #DigitalMarketing #AdAgency

Do you already follow our blog? It’s a dedicated space where we share case studies, behind-the-scenes content, animation and CGI trends, strategic insights, and updates from the global market. More than just showcasing projects, we share the processes, perspectives, and learnings that are part of our daily work crafting films and brand experiences for companies around the world. Check out the link pinned in the comments and get inspired with us.

We are the world of carnaval, we are Bahia! Carnival in Brazil is the ultimate masterclass in character design and pure energy. This year, we took Baianinho, the legendary mascot of the retail giant Casas Bahia, right into the heart of the street parties. Carnival in Brazil is the ultimate masterclass in character design and pure energy. This year, we took Baianinho, the legendary mascot of the retail giant Casas Bahia, right into the heart of the street parties. Top-tier CGI meets the unmistakable pulse of the crowds to show that even a legacy icon can drop the beat in a high-fidelity 3D world. Big is a global production partner, delivering award-winning craft to major brands worldwide. Swipe through to see our art direction bringing this icon to life across vibrant scenarios that capture the spirit of the world’s biggest party. Grab your costume and join the celebration! 🎊🚀 #Big #CharacterDesign #CGI #Animation #Carnival2026 #CasasBahia #VFX #3DAnimation #DigitalMascot

Big is a global hub for high-end animation. With projects delivered to the USA, UK, France, Australia, Singapore and Dubai, we combine technical precision with the creative "Brazilian touch" to win over the world's most demanding markets. Our international track record proves our expertise in hyper-realistic CGI and character design. We act as a strategic partner, bridging the gap between art and technology for top-tier brands across all borders. #BigStudios #3DAnimation #CGI #GlobalProduction #VFX #Advertising #CreativeExcellence

From Salvador’s golden light to Recife’s Marco Zero, we used Unreal Engine too blend Britânia’s giant 3D assets into Brazil’s soul. Our real-time pipeline mastered Maranhão’s textures and Maceió’s turquoise reflections with global-standard precision. This is high-end Fake Out Of Home storytelling: local heart, world-class technology. #Big #UnrealEngine #CGI #Brazil

“There isn’t an agency in the world that doesn’t need a brazilian.” This powerful statement came from Flávio Waiteman during his recent visit to our podcast. As a creative leader who has personally paved the way for dozens of Brazilian talents in top-tier agencies across New York, Dubai, and Europe, Flávio speaks with the authority of someone who helped shape the global market. He reinforces what we experience every day at our studio: the world seeks the unique blend of high-level technical precision and the ingenious problem-solving that defines Brazilian professionals. At BIG, we translate this creative DNA into high-end CGI and character animation, proving that we are a global animation production house capable of delivering the cultural agility and technical excellence that the international landscape demands. It was an honor to host Flávio for this deep dive into why Brazilian creativity has become a non-negotiable asset for the industry. This episode is a celebration of our talent’s expansion and the technical strength that allows us to compete at the highest level. Watch the full highlight below. #BIG #AnimationProduction #CGI #Advertising #GlobalTalent