Bidayat

For London Craft Week 2026, Azza Fahmy brings the language of its Cairo workshop to Burlington Arcade.⁠ ⁠ Presented as “The Anatomy of Craftsmanship,” the installation follows the life of a piece from initial sketch to final form, revealing the techniques, gestures, and generational knowledge that shape the house’s jewellery. Across tools, materials, and handwork, craftsmanship emerges not as a single stage of production, but as the enduring foundation of the brand itself.⁠ ⁠ On view until May 17 at Burlington Arcade, London.⁠ ⁠ Discover more of @azzafahmy — a Bidayat portfolio brand.⁠ ⁠ #LondonCraftWeek #AzzaFahmy #Craftsmanship #JewelleryDesign #BidayatPortfolio

#DesignerSpotlight on Nara Niro — a London-based brand where embroidery becomes image, surface, and story.⁠ ⁠ Founded by Iraqi–Lebanese designer Noor Al-Rahim, Nara Niro is shaped by an eye trained first through art and film history, later refined through fashion design at Central Saint Martins. Each collection is built from a narrative framework, drawing on references from art, film, and literature.⁠ ⁠ At the centre of the brand is hand embroidery, described by Al-Rahim as “painting with beads.” Initially self-taught before refining her skills at École Lesage in Paris, she builds embroidery as the basis of each collection, using stones, thread, and embellishment to create movement across the body.⁠ ⁠ Developed in London and produced in limited quantities, Nara Niro moves between made-to-measure, couture technique, and ready-to-wear. Craft remains central, carried through a practice that continues to evolve with a contemporary sensibility.⁠ ⁠ Discover more @nara.niro . Link in bio.⁠

#DesignerSpotlight on Dina Kamal — a Lebanese architect turned jewellery designer, approaching jewellery as an extension of architecture, where form, proportion and scale operate in direct relation to the body.⁠ ⁠ Originally trained as an architect, Kamal’s transition into jewellery began with a study of the signet ring and its role as a marker of identity and belonging. That foundation continues to inform her work, where each piece is defined by structure and balance.⁠ ⁠ Working primarily in 18ct beige gold, her material language centres on surface and curvature, allowing each piece to establish a precise presence on the body. Rings, necklaces and earrings follow or interrupt natural lines, with forms that remain exact while retaining the warmth of hand crafted texture.⁠ ⁠ Across her practice, references move between history, nature and personal commissions, translated into objects that balance function with presence, designed for everyday wear. Jewellery here becomes both detail and statement, grounded in construction yet attuned to the intimacy of wear, where posture becomes part of the design.⁠ ⁠ Discover more @dinakamaldk01 . Link in bio.⁠ ⁠ #BidayatSpotlight #ContemporaryJewellery #DesignObjects #MaterialLanguage #JewelleryDesign

#DesignerSpotlight on KML — a Saudi brand approaching dress as a practice shaped by research and lived experience.⁠ ⁠ Founded by siblings Ahmed and Razan Hassan, KML takes its name from kamal — the idea of becoming complete, understood here as a process of continual development and growth. Within this framework, dressing is understood as a daily act of awareness, approached almost as a ritual.⁠ ⁠ The work follows a research-led approach, tracing how humans have dressed across time and how these forms continue to evolve. Regional garments — wrap skirts, thobes, belts — are revisited as part of an ongoing continuum, shaped by climate, gesture, and use.⁠ ⁠ Each piece is conceived as a canvas. Structured yet open, designed to be interpreted, worn, and lived in, allowing meaning to emerge through the wearer. Across this process, design becomes both a material practice and a reflection of a broader personal process.⁠ ⁠ Presented across Riyadh, Milan, and Paris, and recognised through platforms including the LVMH Prize, BoF 500, and GQ Middle East, KML continues to build a language grounded in presence.⁠ ⁠ Discover more @kml.officialsa . Link in bio.⁠

#ArtistSpotlight on Tarek Mawad — where the image is constructed through light, body and presence. His practice moves between photography, film and earlier work in projection mapping and media art.⁠ ⁠ Trained in animation, VFX and light based installations, his understanding of light remains central, not as atmosphere, but as a defining element within the frame. It isolates form, directs attention and gives structure to the body at the core of his work.⁠ ⁠ Working often on film, Mawad emphasises the physicality of the image and the presence of the subject, frequently building images in-camera with a precise control of light and shadow. Faces, gestures and movement are approached through close attention to anatomy and expression, with recurring references to cinema, mythology and the human figure.⁠ ⁠ Across his work, the body is treated as both subject and material. Each image is built with clarity and control, where light, form and gesture come together to create a visual tension between what is physically present and what appears almost unreal.⁠ ⁠ Discover more @tarekmawad . Link in bio.⁠ ⁠ #BidayatSpotlight #ContemporaryPhotography #ShotOnFilm #DoubleExposure #VisualArt

#DesignerSpotlight on Reemami — a Palestinian brand that reworks tatreez into something immediate, personal, and entirely its own.⁠ ⁠ Reema Al Banna builds from what she knows. Drawing, print, illustration form the starting point of her practice. Her work begins with image, then shifts, expands, and reappears in silhouette.⁠ ⁠ Tatreez sits at the centre. The traditional Palestinian embroidery, long used to carry stories of place and identity, is reworked here through repetition, distortion, and pixelation. A single motif becomes a system. The damask rose, the orange — symbols rooted in culture and history — are lifted, scaled, and reassembled into a new visual language.⁠ ⁠ Her 2021 collection A Tin of Olive Oil, first shown in Milan, marked a shift. For the first time, the work turns fully inward — toward Gaza, toward memory, toward the conversations and experiences that shaped her. It is a collection she continues to return to, not as a fixed point, but as something that keeps moving.⁠ ⁠ The body is treated with the same directness. Hips are exaggerated. Proportions are pushed. The silhouette doesn’t soften itself to fit expectation — it holds its ground.⁠ ⁠ Discover more @reemamiofficial . Link in bio.⁠ ⁠ #BidayatSpotlight #PalestinianDesign #ArabFashion #ContemporaryFashion #Fashion

#BidayatNotice highlights emerging voices and thoughtful expressions across fashion, art, and design.⁠ ⁠ At Salotto Retori in Milan, Chapter 04 Inner Cosmos by @retori_official unfolds as a dialogue between fashion and the visionary world of Brazilian artist Gustavo Nazareno.⁠ ⁠ Presented during miart, the chapter moves beyond collection into environment, where garments, image-making, and spatial design converge within an immersive composition. Developed in collaboration with set designer Elena Mora, the site-specific installation is shaped through light, shadow, and atmosphere, with a bespoke soundscape by Tommaso Pandolfi presented at the exhibition’s opening.⁠ ⁠ A conversation between Gustavo Nazareno and Salma Rachid, moderated by Cristiano Seganfreddo of Flash Art, extends this exchange, tracing the inner landscapes that define Nazareno’s practice, from anatomy and spirituality to the construction of imagined worlds.⁠ ⁠ Here, Retori positions each chapter not as a standalone collection, but as an evolving intersection of disciplines, where fashion continues to engage with art, space, and human experience.⁠ ⁠ #Retori #Miart #FlashArt #MilanCulture #CreativeEcosystem

#DesignerSpotlight on Cord.in — building a wardrobe shaped by memory and use, where clothing carries the trace of places, objects, and everyday rituals.⁠ ⁠ Founded in 2015 by Neha Singh and Pranav Guglani, Cord began with leather goods before expanding into womenswear and menswear. Rather than framing fashion as statement or occasion, the brand works within the everyday, drawing from travel, local environments, and daily life to create pieces that feel worn into life rather than newly constructed.⁠ ⁠ Working across Indian craft traditions including block printing, embroidery, smocking, and leatherwork, Cord develops its collections through material and process, with an emphasis on natural fabrics and hand techniques. This grounding extends into a seasonless approach, where design unfolds gradually, independent of trend cycles.⁠ ⁠ Function remains central to this language, with pieces designed for comfort and ease, made to move effortlessly through the day. In this balance between sentiment and utility, Cord defines its position through continuity and quiet permanence.⁠ ⁠ Discover more @cord.in . Link in bio.⁠ ⁠ #BidayatSpotlight #SeasonlessDesign #IndianCraft #SlowFashion

#DesignerSpotlight on Nakhla Jewellery — approaching jewellery as cultural continuity, shaped at a moment when Egyptian jewellery had largely turned toward European reference.⁠ ⁠ Founded by Laila Neamatalla and Ikram Nakhla, the house chose instead to look inward, drawing from Pharaonic, Coptic, Islamic, and regional visual languages to define what it describes as “a new concept of an old jewel.”⁠ ⁠ Rather than adopt external design languages, the work is grounded in a distinctly local authorship. Each piece is handcrafted in Egypt through long-standing relationships with artisans, where knowledge is passed across generations and the intelligence of the hand is preserved. Gold, described by the house as the “metal of Egypt,” remains central to this language, both materially and culturally.⁠ ⁠ This approach continues under the next generation, extending into a more public presence through the brand’s store at the Grand Egyptian Museum, while remaining rooted in the same foundation.⁠ ⁠ Discover more @nakhlajewellery .⁠ ⁠ #BidayatSpotlight #EgyptianModernity #GoldAsMaterial #CulturalContinuity

#ArtistSpotlight on Naïma Bremer — treating the face as image-making, where colour, light, and texture are composed with precision and intent.⁠ ⁠ Based in London and originally from Curaçao, Bremer works across runway, editorial, and campaign imagery, with a practice shaped by over a decade of experience. Early exposure to beauty through daily rituals informs this approach, where makeup is shaped as much by memory as by technique. Her role as Global Artistry Ambassador for Fenty Beauty sits alongside collaborations with titles including Vogue and Harper’s Bazaar, and fashion houses such as Dior, Casablanca, and Amina Muaddi.⁠ ⁠ This sensibility extends into her visual language, moving between graphic construction and skin-focused luminosity. Bold fields of pigment, sculpted shadow, and reflective surfaces are balanced with a precise sensitivity to tone. The finish of the skin remains central. Across each image, makeup is treated as composition, maintaining a consistent clarity from Paris Fashion Week to studio-led editorial as the face becomes a site of structure and expression.⁠ ⁠ Discover more @naimabremer .⁠ ⁠ #BidayatSpotlight #BeautyDirection #BackstageBeauty #ColourComposition

#DesignerSpotlight on Alaa Alaradi — approaching fashion as a study of the body in motion, where garment and jewellery form a single, shifting structure.⁠ ⁠ Born in Bahrain and shaped between the Gulf and Switzerland, her practice unfolds through draping, instinct, and sculptural construction. Pieces are developed directly on the body, allowing form to emerge with precision and control.⁠ ⁠ Her graduate collection, Further Deeper Softer Closer, brings this language into focus. Silhouettes hold both weight and air, while materials such as silk, leather, silver, and clay introduce a precise tension between softness and structure. Jewellery is absorbed into the composition, extending the silhouette and recalibrating how it is read.⁠ ⁠ A graduate of HEAD Genève in 2024, with experience at Saint Laurent and Acne Studios, and recipient of the Fashion Trust Arabia Franca Sozzani Debut Talent Award in 2025, Alaradi signals a generation working beyond surface, where fashion becomes spatial and tactile, shaped through composition.⁠ ⁠ Discover more @alaaalaradii . ⁠ ⁠ #BidayatSpotlight #SculpturalFashion #MaterialThinking #BodyAsForm

A personal approach to making, shaped in detail.⁠ ⁠ With its bespoke service, Okhtein introduces custom-made pieces developed through a close exchange between the brand and its client. Each design begins with a selection of materials, references, and embroidered elements, gradually coming together into a piece with its own point of view.⁠ ⁠ Composition, detail, and finish define each bag, with no two alike. ⁠ Numbered and finished with the client’s initials, each piece carries a personal dimension that extends beyond the object itself.⁠ A piece not simply chosen, but shaped.⁠ ⁠ The process moves from initial selections to visual mapping and approval before entering production. Techniques such as bullion embroidery bring texture and depth, within a craft tradition that moves between India and Italy.⁠ ⁠ Available at Okhtein’s boutiques in Riyadh Kingdom Centre and Dubai City Walk.⁠ ⁠ Discover more of @okhtein — a Bidayat portfolio brand.⁠ ⁠ #Okhtein #BidayatPortfolio #BespokeDesign #Craftsmanship #ContemporaryDesign