B.I. COLLECTION

Driven by Legacy – Connecting Generations through Racing At B.I. Collection Gstaad, past, present and future of Formula 1 came together — not as nostalgia, but as a living dialogue between generations. From historic F1 icons to the McLaren Show Car symbolising the 2025 championship season, the evening explored how performance becomes legacy. Beyond the cars, it was about mindset: entrepreneurship, innovation and long-term stewardship. Luxury Beyond Cars. A highlight of the night was the conversation with Chiara Bättig. Following her selection for the Red Bull Junior Team, Chiara ranks among the most promising young talents in international motorsport — focused, determined and future-driven. The evening also carried a deeper purpose. Together with Race Against Dementia, founded by Sir Jackie Stewart, we supported vital research through a dedicated fundraising moment and a raffle of exclusive memorabilia. Thank you Sidney Huet, Lukas Rais, Johan Stewart, Chiara Bättig and Mark Stewart — your commitment and energy shaped an evening that looked forward, not back. #DrivenByLegacy #ConnectingGenerations #NextGenF1 #LuxuryBeyondCars #Formula1

A Night of High Performance Where performance meets precision. B.I. Collection and Hublot present an exclusive encounter between legendary automobiles and a visionary watch premiere. A curated showcase of passion assets — engineered, crafted and built to endure.

The 9th edition of THE COLLECTIVE is dedicated to extravagance. In my essay, I explore the essence of this concept, untangling its cultural connotations and revealing a simple truth: extravagance is not a privilege for the few, but a choice. An attitude. One of this issue’s focal points is Bugatti. My interview with Head of Design, Frank Heyl, was a moment of clarity – and a confirmation that there are still manufacturers who dare to follow radically individual paths. THE COLLECTIVE celebrates extravagance – quiet and loud, radical and subtle, iconic and deeply personal. We present it not as a gesture, but as a state of mind #bugatti #design #luxury #extravagance #thecollective #magazine #style @bugatti @frank.heyl @bicollection.ch @bicollection.arabia

102725 — Bucherer x The Collective Magazine N°9 - Colors of Time Editorial - Featuring @rolex vintage treasures from across the decades, including: • Daytona “Paul Newman” Panda 6264 • Daytona “Green Dial” 116519 • GMT-Master 1675-8 • Oyster Datejust 16014 @bucherer x @bicollection.ch 
Many thanks to @beatimwinkelried and @charlesblunierandco Art Direction: @dem_sil @charlesblunierandco Set Design: @hannarue Post Production: @studiowolfram . . . . . . . . . . . . . . . . . . . . . . . #bicollection #charlesblunier #bucherer #rolex #beatimwinkelried #rolexvintage #charlesblunier #studiosiebrecht #hillton #hilltonphoto

WET LOOK - 2025 Shooting of the Lamborghini Miura and the Maserati Khamsin in the rain for The Collective Magazine N°9 and @bicollection.ch Thanks a lot to @ricferrol , @charlesblunierandco and @beatimwinkelried who made this happen. Photographer @thomas__legrand Art Direction @ricferrol @charlesblunierandco Setdesign @poised.studio Light @juliendelplace_dop

Many thanks to @bicollection.ch for featuring me in this month’s “The Collective” magazine. I sat down with Moritz Hackl to talk music, cars and Gstaad. Photos by Yves Bachmann. Read the full interview here: #danielhope #bicollection #thecollective #cars #gstaad #menuhin #stevereich

Extravagance as an attitude. It begins where the ordinary ends. The new issue of THE COLLECTIVE n°9 @bicollection.ch is dedicated to the art of thinking, shaping, and living the extraordinary. Featuring THE CURATED ONES × THE PEARL COLLECTION by @therealpearlcollection photographed by @mattiabalsamini – a tribute to automotive sculpture. Also: the experimental rain shoot by @thomas__legrand legrand, capturing iconic Bertone designs in motion. In conversation: Frank Heyl @frank.heyl , Director of Design @bugatti , on aerodynamics as an art form. And Daniel Hope @violinhope on the parallels between sound, precision, and emotion. A magazine that redefines collecting culture – between movement, form, and attitude. Discover now at

🧪🔬 The Curated Ones for @bicollection.ch — featuring the Bugatti Divo and the Delage D8-120 de Villars. Surreal to bring together two icons born 80 years apart. Thank you Ricardo Ferrol for the trust on the experiment and the entire amazing team. @ricferrol @charlesblunierandco @teozanin @pastmattia_ @studiowolfram @beatimwinkelried @yougotmeclosertogod @arthaios_studio – @sevensix.co

Read the inspiring interview with Ingrid Schaffner and Jonathan Griffin on Jason Rhoades on our The Collective website! Big thank you to @hauserwirth @ingridschaffner @jonathangriffin @joeldanielsz All images: The Estate of Jason Rhoades, Courtesy of Jason Rhoades and Hauser & Wirth

Pagani 760 Roadster shot by @hawlinservices Art Direction: @charlesblunierandco @ricferrol Light: @antonandalus Post Production: @rgberlin Production: @360_pm @jocelyn.rummler Special thanks: @paganiautomobili

the @urwerkgeneve UR150 Scorpion watch for the latest issue of @bicollection.ch — for @bucherer creative direction @ricferrol @charlesblunierandco set design @poised.studio post-production @milkpostproduction thanks to @beatimwinkelried @pascal_fischer