Beyond Belief Productions

We are a specialist communication company We help our clients tell the true stories of their values in action. We bring business understanding, storytelling skill, cinematic quality, presentation innovation. We blend filmmakers with experts in sustainability reporting. Graphic artists with strategy communication consultants. We use latest technologies to be creative and cost-effective. We bring talent drawn from all communities, working across national boundaries. We are business-minded and work ethically. We are young and blend skills across generations. We share your ambition and we are committed to action. Because we must all go beyond belief.

We believe there’s a lot of good going on in business. Good that goes unnoticed. Teams working on better ways to purchase and produce. Leaders committed to caring for people and the planet. Products and services with the potential to make our lives better. Beyond the clatter of commercials and the chatter of posts….There are true stories that need telling, progress that needs promoting. Because customers, colleagues, the company’s investors, they all show loyalty to businesses and bosses who put their values into action. We make films about what you stand for. And what you have done. The reason you deserve support.

New work for WWF! 🐼🕯 The Challenge: After WWF Belgium briefed us for a film to promote their annual Earth Hour event, we set ourselves a number of questions: How to present the reason to participate without sounding over-virtuous? How to look relatable on a topic that can be so remote (deforestation, biodiversity, GHG emissions, etc.)? How to make a connection with the young audience that is most willing to advocate for WWF? And, with WWF's argument that the sixty minutes should be used to DO something, not just switch off the lights, how do we provide some inspiration? The Solution: We constructed a very accessible narrative to show young people what they could practically do when the lights are switched off at 8:30 p.m. on March 22, 2025. We chose not to lecture but to offer something lovely: Use Earth Hour as a moment to reconnect with one another, take the time to engage in simple crafts, and meditate on the wonder of nature. Both the color palette and music were selected to harmonize with the Earth. Thank you to the amazing team! You guys made it unreal 😁 Client: @wwf Prod Co: Beyond Belief Brand Rep: Catherine Renard Brand Rep: Nicky Cremers Brand Rep: Katrien Wuyts EP: Javier Mendes Producer: Ariel Plischuk @ariel_plischuk Director: Ruben Scott @rubenscott 1st AD: Ben Lyons @ben_a_lyons DOP: Alister Malcolm @alistermalcolm Production Designer: Elaine Chiang @elieyibic 1st AC: Ashé Sabongui @ashes.sabo Gaffer: Krish Pinto @krishmarkpinto HMU Artist: Vinca Vanessa @vincasartistry PA: Joel Gonzáles Prades @joelgonzalezfilm BTS Photographer: Nalin Narang @nalinnarang Cast: Georgia Indiana @georgiaprangnell Enyu Hu @luckygoldengun Antonio Luca Sehgal @luca_sehgal Lucy Sylva @_lusy__ Grace Kingston @gracekingston Editor: Ruben Scott Colorist: Theodore Swaddling @theodoreswaddling Sound Designer: Zac Chung @db__ch Music: Louis Island

We tell the stories of the why, and the how, and the who, of what you do.

The Challenge Traditional communication of chocolate brands has focused on either flavour, fun, or Fairtrade. The subject of Tony’s ethical strategy, product uniqueness, and vibrant brand positioning called for all three. Their primary message is that we must be fairer to farmers, drive out child exploitation and forced labour in the cocoa supply chain, and expose the practices and rip-off rates that big manufacturers insist on. Tony's has put effort into ensuring that every bean can be traced to farmers who are properly paid and supported. They had used docu-style filming in West Africa to explain their mission, but it had little cut-through. We were set the challenge of finding a new creative direction. The Solution Tony’s insistence on knowing the identity of the farmers behind their beans made us realize we don’t know who’s behind most of what we consume. And we should, especially if the anonymity is being used by others to conceal harm. So, a powerful montage was assembled that starkly presents images of faceless farmers, slowly morphing into the reveal of the smiling faces of the workers Tony’s supports. The narration balances information with a gentle call to action—cheerful campaigning. Thank you to the amazing team! Client: @tonyschocolonely_us Prod Co: Paper Plane EP: Javier Mendes Producer: Anna Kowalski PC: Elias Bergström Director: @rubenscott Brand Representative: Sofia Almeida Concept Artist: Patricia Bubis Mixed Media Artist: Chris Andoniou Copywriter: Matteo Laurent Editor: Ruben Scott Assistant Editor: Luca Moretti Colorist: Leila Farouk Sound Designer: Tomás Varga VO: Jake Reynolds Music: Liquid Memories Post Producer: Willem van Dijk

1. Going beyond belief 2. Values in action 3. The twofold challenges when selling sustainability success

New work for Nudie Jeans! 👖🎥 The Challenge: The brief from Swedish Nudie Jeans was to convey their unique positioning as an antidote to fast fashion. Nudie not only makes jeans of durable quality, but they also offer to repair and refurbish their garments so customers don’t have to replace them. The challenge was to communicate this in an industry awash with fast cuts and twirling models. The Solution: Just as Nudie chooses to go long when others go short, we decided to go slow, thoughtful, and reflective to contrast with the disposable, momentary imagery of the industry. We wrote a narration to carefully convey what we thought must be the point of view that underpins the typical Nudie shopper. The film was shot in the brutalist environment of London’s Barbican. The final frame sees her defiantly stare into the lens, the Nudie customer is confident, clear…and convinced of her opinion. Thank you to the amazing team! Client: @nudiejeans Prod Co: Beyond Belief Brand Rep: Anna Högberg Rånnfelt Brand Rep: Bettina Krohn EP: Javier Mendes Producer: Elara Vienne Actor: Chiara Alexandra Nicolodi @ncldi Director: @rubenscott DOP: Ariel Plischuk @ariel_plischuk 1st AC: Zenya Lark Hair & Makeup: Vinca Vanessa @vincasartistry PA: Shruti Dharamkar @shrutee_af Editor: Ruben Scott Colorist: Theodore Swaddling @theodoreswaddling Sound Designer: Tomás Varga VO: Jenna Blake Music: Jupiter Sands

We started with a blank sheet and a question: how can we help organisations secure the support of their stakeholders through communicating the good they do? The answer is a very different kind of communications house: We combine skills in film-making and video effects with expertise in business strategy and sustainability. We are a mix of skills because firms face a morass of goals. We leave jazzy product promos and goofy awareness campaigns to others. We are more business-minded than the usual production house. We are more creative than you’d expect from most consultants. We know about HR, sustainability, and investor relations AND We know about cinematography, AI assisted production and hi tech graphics. Because that’s what it’s going to take to answer your question.

The Challenge: Communicating the case for vegan dietary choices has emphasized the health benefits in recent years. But younger audiences are known to engage better with the ethical arguments related to sustainability and animal welfare. So, this project set out to punch hard the ‘meat means eating animals’ reality for a teen and young adult segment that is beginning to influence the supermarket shopping list. The Solution: AI-generated animation was considered a suitable medium for this tech-literate age group. It offered the benefits of low cost and speedy production while enabling powerful imagery. In developing the creative concept, we discussed how we could incorporate a hint of anime to resonate with many in this age group. And, given that our audience was likely just a few years past their childhood animated movies, we were pleased to evoke a sense of ‘Toy Story gets real’! For food brands to connect with twenty-somethings and teens, there are creative options beyond EDM and lip gloss; we understand how segments of the conscience-burdened next generation can be jolted into a response. Directed by @rubenscott

We are a triple bottom line organization. That means we run our business by measuring our social and environmental impact, in addition to our financial performance (the standard “bottom line”). In short, it means we care about people, planet, and profit. In that order. So, we are striving for the standards of a B Corporation. Which means we work hard on things you would want us to be good at: ethical practices, diversity, transparency, inclusion, environmental care.

The Challenge: Driving donations for UNICEF has followed well-trodden paths in the video format: distressed children, celebrity appeals. So, the challenge is to capture and maintain attention in a different way. With war, famine, and the closer-to-home reality of broken families, child abandonment is in urgent need of support. The Solution: Deciding to stand on the shoulders of giants, we used the universally familiar image of Banksy's Balloon Girl as a reference point. Telling the story of why the girl lets go of the balloon, we draw the audience in with commissioned music and a color grade that hints at Schindler's List. The piece is simple but as story-filled as any fable ever told. Directed by @rubenscott

Beyond the clatter of commercials and the chatter of posts….there are true stories that need telling, progress that needs promoting.