The wellness industry is changing — and the consumers driving that change have a name. 👀
WELLZoomers. A new global cohort of 25–44 year-olds whose attitudes to health and wellbeing are remarkably consistent across the US, UK and Germany — and who represent a $540 billion annual opportunity for the industry.
What makes them different? They’re highly engaged, highly selective, and looking for something most operators still aren’t delivering: integrated wellbeing ecosystems, not standalone products.
Swipe to see what the data says and what it means for your business. 👉🏻
Source: WELLSurvey 2.0 by Kevin Kelly and Peter Yesawich, via Leisure Opportunities
Full Link in Bio 🔗
We are just a few sleeps away! Here’s what to expect on Day 1 of Beyond Activ Asia 🔥We start off with a @lesmillsasiapacific Yoga & Meditation session at 7.45am, and registration to our main event officially starts at 9.30am.
Our Awards of Excellence ceremony & dinner will take place from 7-10pm.
See you soon!
#Beyondactiv #Fitnessleaders #wellnessbusiness #fitnessandwellness
We’re excited to give you a sneak peak on our incredible exhibitors joining us at Beyond Activ Asia in Bangkok, Thailand on 19–20 May 2026! 🤩
The exhibition floor will showcase an exciting lineup of leading industry brands — all driving the next wave of innovation across fitness, wellness and hospitality in Asia.
Secure your tickets and join us in Bangkok next week! 🔗
#BeyondActiv #FitnessBusiness #WellnessIndustry #B2BNetworking #fitnessandwellness
More powerhouse speakers are taking the stage at Beyond Activ Asia, (19-20 May) bringing insights on business growth, health and innovation.
Hear from speakers representing global brands and operators such as The Absolute Group, Lift Brands, Les Mills, Virgin Active and more.
Exciting times ahead as we count down to this incredible gathering happening in just one week! 🔥
🗓️ 19–20 May | Bangkok, Thailand 🇹🇭
🔗 Register now — link in bio
Join us there! 🙌🏻
#Beyondactiv #Fitnessleaders #wellnessbusiness #fitnessandwellness #hospitality
REVL Training is announcing a new Area Developer Agreement in Malaysia, signed by Simon Porter and Elton Toh, the business partners behind two of Singapore’s most successful REVL studios. Three additional locations across Malaysia will be opened within the next 24 months.
The agreement cements REVL’s growing presence across Southeast Asia and signals a defining moment in the brand’s international expansion.
Malaysia is the third major Asian market REVL has secured in six months — following a Master Franchise Agreement in Taiwan and an Exclusive Area Developer Agreement in Vietnam, signalling brand dominance throughout Asia-Pacific.
Congrats to @revl.training on this new development! 👏🏻
Heading to Beyond Activ Europe [June 24-25] ? Here’s something you won’t want to miss! 🔥
Join us on June 26 in Madrid, Spain for an exclusive PILAT3S Discovery Day — a private, hands-on introduction to Dynamic Reformer Pilates, hosted by @pilat3sinternational , a leading concept within the @tributebrands portfolio.
DM us to reserve your spot and we’ll send you the registration link! 🔗
Day 1 of Beyond Activ Asia is looking 🔥
Take a first look at the keynote panels covering leadership, growth, strategy, AI and the longevity revolution, featuring industry leaders from Viva Leisure, World Gym, Jett’s Fitness, Mandarin Oriental, PURE group and more.
🗓️ 19–20 May | Bangkok, Thailand 🇹🇭
🔗 Register now — link in bio
See you there!
#Beyondactiv #Fitnessleaders #wellnessbusiness #fitnessandwellness
Bangkok, get ready 🔥
In just two weeks (19–20 May), Beyond Activ Asia is bringing together 750+ of the region’s top health, fitness, and wellness C-level leaders in Bangkok, Thailand.
Anytime Fitness, Banyan Group, BFT, Crunch Fitness, Cult.fit, Evolution Wellness, Jetts Fitness, Mandarin Oriental, Virgin Active, World Gym and more — Asia Pacific’s most influential brands have already secured their participation as speakers, sponsors, and attendees.
Book your tickets to join them before it’s too late! See you there! 🙌🏻
#BeyondActiv #FitnessBusiness #WellnessIndustry #B2BNetworking #fitnessandwellness
KX Pilates @kxpilates Australia’s leading and original dynamic Pilates brand, has announced a major evolution of its class offering, introducing a new all-level Signature Class alongside two specialised formats: KX Strength and KX Active Recovery.
The introduction reflects two major shifts in modern fitness: the growing focus on strength for long-term health and the increasing recognition of recovery as essential to performance.
Through the KX Institute, the brand is also contributing to the future of the industry by delivering real-world, industry-relevant training and elevating standards across the Pilates
category.
We love seeing our partners continuously raise the bar for the industry! 💪🏻
#kxpilates #reformerpilates
This month, Steffie Bryant, President of @keepme.ai , talks about a long-accepted issue in the fitness industry: Gym Lead Loss.
The problem isn’t demand.
It’s what happens after the lead arrives.
Read the full article and insights in our Link in Bio 🔗
#BeyondActiv #FitnessInnovation #AIinFitness #Leadership #FutureOfFitness
News Update! ✨Body Fit Training (BFT) selects ABC Fitness to power global franchise expansion ✨
@abcfitnesssolutions has announced a partnership with @bft_studios , which operates 300+ locations across 9 countries, to become its member management provider.
BFT will leverage ABC Glofox to streamline operations, improve member engagement, and support franchisees — delivering a consistent, high-quality experience globally. 🌍
BFT joins a global portfolio of more than 30,000 ABC Fitness customers, including F45, Snap Fitness and Jazzercise.
Congrats to both brands on this new partnership! 👏🏻
This month’s Executive Spotlight shines on Alan Sacharowitz, Chief Operating Officer at Hapana 🚀
From driving AI-first innovation to building high-performing teams, Alan shares what it takes to lead in a rapidly evolving fitness landscape. His mindset? “Be clear on the why, relentless on the how.”
Read the full interview — Link in bio. 🔗
#ExecutiveSpotlight #Leadership #FitnessIndustry #Hapana
![Heading to Beyond Activ Europe [June 24-25] ? Here’s something you won’t want to miss! Join us on June 26 in Madrid, Spain for an exclusive PILAT3S Discovery Day — a private, hands-on introduction to Dynamic Reformer Pilates, hosted by @pilat3sinternational , a leading concept within the @tributebrands portfolio.DM us to reserve your spot and we’ll send you the registration link!](https://sp1.picnob.com/p/pt_6739182566285763171519_0_def26a36b1904aa27a6bab462b399586.jpg?o=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&h=9020a05c4e11f0170755efe646e3061a)
