Been trying to do this for a long time
It’s best to do things at right time.
And now is that time.
GOOD MUSIC ONLY!
Drop your hardest verse, make the hardest beat, write the hardest song, A&R the hardest artist, engineer the hardest song.
Everything should HIT-HARD! 🤯
Big ups to my family @yellwrld@wilfy_baby@___topher___
I just want to create something beautiful.
If you f*ck with me you gon have to roll with me on this one.
This ART IS CRAZY AND @tolutoon did that!
MOST DEF OUT ON ALL MUSIC STREAMING PLATFORMS NOW!
Click the link in my bio,
And stream the hell outta that tape!
Share the gospel of this tape to your family, friends, benefactors and enemies!
Clear your schedule and fix your time for the release party, 16.12.22!
Cop the MOST DEF MERCH (Tees) send a dm @3vckyvrd
Or any member of the @yellwfamily !
SHOW LOVE! 💛🙏🏼
Visualizer: @vitalis.nwn
“We need to seperate creative control and letting artist know they are doing rubbish” BEVS 2026
@bevs_gram is real 💯
Hit the link in our bio/stories for full video
From shaping Mavo’s identity to building Kilogbede Records with vision and precision 🔥
She’s proven herself as a creative strategist redefining artist development in Nigeria’s music scene. 🌍
Our Unsung Hero; Beverly “Bevs” Charles 👑
Meet @bevs_gram Nigerian marketing and PR strategist, A&R, Creative Director, stylist and talent manager shaping the stories behind some of Afrobeats most exciting releases.
As Head of Marketing & PR Strategy at Freeme Digital and Co-Label Manager at Kilogbede Records Limited, Beverly has led innovative rollouts for artists like Mavo, FirstKlaz, 6uff and Yellw Family building campaigns that centre authenticity, creativity and culture.
Known for her intuitive storytelling and artist-first approach, Beverly is part of the new generation of creatives redefining how impactful Afrobeats campaigns connect with audiences across borders. 🌍✨
Swipe to discover the strategy behind the work.
#BehindTheCampaign #Mavo #GirlsInAfrobeats #WomenInMusic #AfrobeatsExecutives GIA
