Beth Mathews

@bethmathews

Art Director & Designer in LA | Once won 15,000 honeybees in a raffle
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Weeks posts
New work for Wes Anderson and The Criterion Collection! Designing this box set was an honor of a lifetime. These films have meant so much to me over the years and have given me so much inspiration and joy, so to have the opportunity to design this box set of Wes’ first 10 films is a true gift. Thank you to @criterioncollection for all you do and to @ericskillman for your incredible support and art direction.
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11 months ago
Welcome to the world of The Wes Anderson Archive. After settling on the “archival” design concept, I knew this box set was going to need a logo. The typefaces for the box set are inspired by encyclopedias from the 70s but I wanted to find a way to slip in that infamous “Futura” font that Wes Anderson films are known for. So here in the logo you’ll find the WA set in Futura Bold as a nod to his films.
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11 months ago
The holiday train campaign keeps on rolling for @lamarzoccohome . I was asked to design a few vignettes that show a peek inside the 1920s train cars that have been featured in their “Polar Espress” video campaign. I started with designing a logo for the “Polar Espress Rail” and applied it to three luggage tag designs. Each tag is a different train line, but the logo holds them together as one great P.E.R. train ride adventure. I love designing for exactly this reason. It’s a chance to be imaginative if the client gives you the freedom to do so, and for that, I thank them!
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2 years ago
I was told that the “grid” might go away and my first thought was “But where will all of our designs that didn’t make the cut go?” At the end of last year, I worked on a bourbon label with the direction to make it feel like it stepped out of prohibition. Fun! Here are two concepts from that project. I changed the name so they may live on. Looking forward to sharing the final version soon! 🥃
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1 day ago
I’m 41 today. This past year I did a lot of things I’ve always dreamed of doing but didn’t have a clue how to do like teaching a design workshop, speaking at a conference, backpacking a long distance, and now a sign-painting class. Because of this, I’ve felt like I’ve been walking through wet concrete the past year aka mentally pushing myself through uncharted territory. I’m so unbelievably lucky for everything and everyone in my life. If I could bold that statement I would. I love you all! I love this world! Let’s take care of it and each other! 41 is a weird year to celebrate!
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11 days ago
I originally designed this pattern for a doughnut brand who wanted their designs to feel like they popped out of a 1930s parlor but they ended up going a different direction. I imagined it as being the doughnut box liner. So, instead of it dying a sad death on a harddrive, here she is reimagined as a chocolate bar company. Wouldn’t it be fun if this was a foil on the inside of the packaging?
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16 days ago
Every day, there is horror that comes to light with our deranged leader. Whether it’s killing protesters on his orders, destroying our natural world and public spaces, locking people up in horrific environments, enacting racist laws, or demolishing anything to do with diversity. And then it gets so dark with the files that I can’t even bring myself to think about or talk about them. Last week, I posted my protest poster saying I was sick of all of this and jokingly (but not) sick of his hair. I received online death threats because of this. Everything his presence touches is dark, corrupted, hateful, and psychotic. I feel deep grief for how far this has all gone and for how many people his actions continue to hurt and terrify. I feel shame that we, the millions of US citizens against this, weren’t able to stop it. I feel anger that those at the top with a voice and power continue to either stay silent or enable it. And I feel deep disappointment at continually having to come to terms with the fact that millions of people still say “yes” to this person. This world we live in is so beautiful. We have the choice to live in it peacefully. I love my country, but I’m deeply ashamed of our government’s actions. I hope that those in power do the right thing. Remove him. Sentence him. Lock him up.
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1 month ago
As someone who’s been in the design arena for 20 years, I keep coming back to the question “what would have been helpful for my younger self?” Inspired by reading advice columns in the Sunday paper growing up, I’ve launched a new Substack series called “Dear Designer” where I’ll collect your questions and share my insights. No question is too basic.. if you’ve wondered it, someone else has to! Since this is a special feature for paid subscribers, I’m offering a 20% discount on subscriptions from now until April 1st!
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1 month ago
Oh boy, am I a fan of hand-painted signage. As a graphic designer who works primarily digitally, I love studying handcrafted methods and thinking about how to apply those techniques to digital work. The art of the drop shadow with type has been on my mind, so I researched sign-painting methods from the 1800s and early 1900s and studied their shadow techniques. I wanted to know “why this shadow should be on the left“ and “how a script shadow should be positioned?” I wrote all about what I’ve learned about shadows and shading from sign-painters of the past on my Substack.
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2 months ago
Spent the last 3 years building and growing this spot for my family, the bees, the heath of the soil, Snacks Mathews, and for myself. I love being able to “grocery shop” our yard. And more and more I think about “what tools can I learn in case things hit the fan even more.” 🤠 I’m so grateful for this place.
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2 months ago
Crop is two months away!!! Have you registered yet? We hope so, because you’ll get to hear @bethmathews on the keynote stage!! We’re stoked to welcome Beth to Crop for the first time. Beth is an Art Director and designer based in Los Angeles who has collaborated with folks like Wes Anderson, Criterion, EMI/Capitol Records, Penguin Random House, and more. Her work is incredibly dialed. The attention to detail, the subtle touches that make everything feel tactile, and her incredible use of typography and composition are all just… chef’s kiss. Come see Beth (and a whole lineup of amazing speakers) this April!! Get your tickets now. Link in bio!
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2 months ago
New restaurant identity for @matildasallday ! The power team from Matilda’s approached me with an already completed logo mark and brought me on to roll out the menus, to-go boxes, napkins, sandwich papers, bags, etc. Working with them felt like working with friends I’ve known my whole life. We shared inspiration back and forth with each other that looked like 1970s diner signage, New Jersey bus line photography, and French cafes. Today they softly opened their doors in Phoenix and are serving up delicious coffee, breakfast, and lunch. Dinner to come! Thank you and congratulations @devonmcconville , @terrencemurtagh and @kaitlynn.boyd ! I can’t wait to visit! Interiors photo: @eunicekbeck Interior design: @needtoknowdesign
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2 months ago