If I could go back to when I first started my business, these are the things I would tell myself early.
Not the usual advice you hear everywhere, but the things that actually make a difference when you’re dealing with real customers and real money.
After selling to thousands of people, I’ve realised there are just some things you can’t joke with. Once you get them right, everything else becomes easier. If you ignore them, you’ll keep going in circles.
So in this video, I’m sharing my non-negotiables.
The things I take seriously in every business I run.
If you’re building something, this will help you see what actually matters.
With running a business, you will learn whether you like it or not. These are some of the mistakes I made that cost me time and money so you can avoid them too! 🤎
PS: *dusts cobwebs* glad to be back 🤭
You would be amazed at how much you would discover if you do a good review of your business for this year.
It doesn’t even matter whether your business sold to 100 people and 10,000 people, a review is important.
I started doing a review for business and I can tell you I found 3 gaps in the market that we would start to focus on in 2022.
Gaps I ordinarily would not have discovered while running the business.
Of course, I used a planner that I created to help me with the review (link in bio to get one for yourself).
DO A BUSINESS REVIEW FEAR BUSINESS OWNER
•
•
•
•
#smallbusinessowner #smallbusinessadvice #smallbusinessuk #smallbusinessgrowth #smallbizlife #smallbusinessconsultant #businessgrowth #businessgrowthstrategy #businessmarketing #businessmarketingtips #businessin2022 #smallbusiness2022 #marketingtips #marketingonline
The holiday is right around the corner which means there's going to be all types of dale here and there.
Today's post is a basic checklist to guide you on the sale you would be running this period.
Remember, don't run a sale if it's not profitable because others are doing it.
How often do you run sale? Monthly? Once in a while?
•
•
•
#entrepreneurcoach #entrepreneurtips #entrepreneur101 #businessgrowthexpert #businessgrowthstrategies #smallbusinessconsultant #smallbusinessstrategy #girlbosshustle #sixfigurechick #smallbusinessnigeria #businessplanning #smallbusinesscoach #smallbusinessmatters #smallbusinessgrowth #smallbusinesshelp #smallbusinessconsulting #smallbusinessstartup #instagrammarketingtips #instagramtipsforbusiness #girlpreneur #smallbusinesscoach #smallbusinessconsultant
You see those goals that you keep hitting every month especially those money goals?
It's time to challenge yourself and make it higher.
And trust me, it can be VERY 'scary because no one really wants to say "oh, wow I didn't hit this month's goal and even last month".
But staying in your comfort zone with your goals is not always too healthy.
Your business needs to expand and you have to be willing to do more, create more, try NEW things and see how it goes.
This year, I tried a lot of new things for my business and I was always scared of how it would turn out. Also because it cost a substantial amount of money too 😅
But I can say that I'm glad I did and I would definitely do more in future.
So basically, challenge yourself to do more with your goals.
Deal? 👇🏾
•
•
•
#bossbabe #bossbabemovement #smallbusinesscommunity #smallbusinesscoach #productbasedbusiness #productbasedbusinesses #socialmediamarketing #socialmediastrategy #socialmediamarketingtips #businessownertips
Everyday I come across ads that are plainly a waste of money and I'll tell you why...
Instagram ads are becoming competitive day by day.
The way you're running ads, your competitors are also doing theirs and may even have a much bigger budget than you do...
...so what then can you do to make your ads better?
Glad you asked (I know you didn't but moving on😂😂)
First, put your BEST OFFER in the first 2 lines of your captions.
Why?
Because that's what people would see first!
If you have something that would make people stop scrolling and be like "oh, really? 😀", include it first in your captions.
Next, your visuals have to be very compelling. Super crisp, super clean and shows exactly what it is that you're advertising.
One HUGE mistake I see every other day is when I can't even tell what is being advertised.
You're advertising a perfume but a necklace is also very much in focus that it seems like that is being advertised too. Stop it 😩
PS: From my experience, video converts better than picture ads so leverage on good quality videos more for your ads.
Which ad do you run more? Pictures or videos?
•
•
•
•
#smallbusinessmarketing #smallbusinesslove #smallbusinessuk #smallbusinessowners #smallbusinesscoach #smallbusinesslife #smallbusinessadvice #smallbusinessconsultant #smallbiztipsandtricks #smallbusinesscheck #smallbusinessgrowth #instagrammarketing #marketingcoach #marketingstrategist #marketingstrategies #marketingstrategy #marketingtips #marketingdigital
#marketingbusiness #marketingonline #marketingcontent #instagrammarketingforbusiness #instagrammarketingguide #instagrammarketingstrategy #instagramexpert #instagrambusinessexpert
The truth is that closing sales is a learned skill and the more you learn it and practice, the better you become 💪🏾
These 3 methods I shared are tips that I live by. If you must close sales well in the DM, you have to master how and when you use these 3.
Regardless of the fact that you're communicating with that potential customer through a device (most likely phone 😅), you can read the behavior of their buyer and close the sale well.
Would you start trying these tips?
•
•
•
#smallbusinessmarketing #smallbusinesslove #smallbusinessuk #smallbusinessowners #smallbusinesscoach #smallbusinesslife #smallbusinessadvice #smallbusinessconsultant #smallbiztipsandtricks #smallbusinesscheck #smallbusinessgrowth #instagrammarketing #marketingcoach #marketingstrategist #marketingstrategies #marketingstrategy #marketingtips #marketingdigital
#marketingbusiness #marketingonline #marketingcontent #instagrammarketingforbusiness #instagrammarketingguide #instagrammarketingstrategy #instagramexpert #instagrambusinessexpert
What can I say? I'm back 💃🏾
So I took an unplanned break and I just sort of went with it.
Now, I'm going to warn you, this might be a long caption 🤐
Why did I go on a break? Stress, basically...
... I was handling more than I wanted to and anyone who knows me knows that I don't like stress at all 😅 so I had to drop off one thing temporarily and it was this.
What did I do while I was away?
A lot actually. Focused on my business a lot and I was damn proud 💃🏾
If you've noticed, there's a change in username 😬, there's not so much story to that to be honest 😅 but yeah.
During the break, I also had A LOT of reflecting on what type of content I'd be putting here once I get back.
Then I honestly remembered why I started in the first place and what I also love doing.
So I'm concentrating on 3 things - Content (my absolute love), Copy (my first love) and Marketing (my forever love) but for product-based businesses too (what I love).
I'd be sharing my experience as a business owner and you would definitely pick up a thing or two here and there.
I have some content lined up so let's continue, shall we?
PS: You see this reel thing? I love watching it but I'm going to be slow down on this one 😄, more carousels and single posts for now.
PPS: what are we doing now 3-5 hashtags? 12 hashtags? 😩
Let's talk about how to use the right words to sell...
May many many times, the major issue small business face is not that they don't have good products
In fact, their product is great but the just don't communicate that well enough.
This is not even about "value" 🤪
But about speaking the language that would make someone actually want to buy NOW!
Swipe to read today's post
Then send me a DM with "KTB" so we can fix our session together to understand how you buyers are.
Running a business is HARD!!! The ups and downs are so inevitable.
There are many times when I'll ask myself "who sent me?" 😂😂
Sometimes things don't go your way. Sometimes it does.
Just like this reel is saying, after so much second thought, I love realized I was made to stay 😅
What's one thing that keeps you going to keep running your business?
•
•
•
•
•
•
#smallbizclub #smallbizowners #smallbizmarketing #smallbusinesscoach #smallbizcoach #smallbusinesssupport #smallbusinessconsultant #smallbusinessstrategy #smallbusinessowners #smallbusinessuk #smallbusinessmarketing #smallbusinessadvice #smallbizsquad #smallbusinessgrowth #smallblackbusiness #smallbusinesshelp #smallbusinessbranding #smallbusinesswoman #instagramexpert #instagramcoach #instagramexpert #instagramstrategy #socialmediacoach #socialmediastrategist #businessstrategist #socialmediaexpert #marketinghelp
Let me tell you something that happened in my business:
So you know that point in your business when you feel stuck and you know you can be doing much more.
That was when I realized it's time to do something different.
In order to do that I had to get more clear on who would buy from my brand.
Now, this helped me to be able to think of creating a new product for my audience and would also be beneficial to my brand.
And I would not have been able to do that without knowing what my ideal buyers need.
Understanding who your target audience would definitely remove you from a state of confusion, grant you more clarity and more ideas.
And let's not forget, more sales.
So let's remove you from that stuck space by helping you understand your audience.
Send me a DM with "KTB" to have 1 on 1 session with me so we can break down the real buyers of your business!
Let's go 🚀💪🏾
You would keep losing a lot of money if you don't know your ideal buyers.
Your ideal buyers are people with the real NEED for your products.
Imagine pitching to someone you know needs exactly what you sell. It would be a lot easier to close the sale.
Sometimes you need to make someone your ideal buyer and you can.
It's all about understanding who they are and understanding your product as well.
I can help you understand both in my new "Know The Buyers" strategy session.
Let's breakdown who your buyers are together 💪🏾
Agreed? Send me a DM with "KTB"
•
•
•
#onlinebusinesscoach #socialmediatips #socialmediatipsandtricks #socialmediaforbusiness #marketingtip #marketingcoach #markeringtips #marketingstrategies #salesstrategies #salescoaching #salescoach #salestip #growthstrategy #contentstrategy #contentstrategist #contentisking #instagramalgorithm #contentmarketing #contentmarketingtips #womenwithaplan #digitalmarketingstrategy #socialmediaagency #socialmediacontent
