Brazil’s first non-alc aperitivo sold out a 20,000-liter batch in six hours.
Co-founded by influencers @berthajuca and @victorialinhares , @drinklucia now projects R$10M ($1.9M USD) in first-year revenue.
Brazil’s non-alc market is far less saturated than the U.S. and Europe, and its ritual-driven drinking culture rewards aperitivos built around flavor and occasion.
Amazonian botanicals help differentiate here, but the long-term question is whether the sensory profile can sustain premium positioning as competition increases.
