Some people live by the ocean, others build their whole life around it.
The Bell(A) Vita is a series about real people connected to the sea through work, passion and everyday life.
Meet @jordi.dcs : former competitive swimmer, surf school founder and floriculturist from the Tuscan coast. When the flowers fade, he goes looking for heavy waves.
No actors, no fake ambassadors in this series. Just real people testing Bell products where they truly belong.
Got a story worth living? Become a Bell product tester.
Apply via DM.
Photo 6 & 9 by @lavinia.passetti
One thing you never want to think about in the water? Your leash.
We sat down with Dylan Donegan at our factory to talk about one of the most overlooked parts of surfing.
A good leash is something you stop noticing, and that’s exactly the point. No wasted energy swimming after your board, no second guessing when the set arrives, just confidence to focus on surfing, even when conditions get heavy.
Tested in cold water, strong currents, and everyday sessions that push gear hard, built to be trusted when it matters.
Discover the full range on our website.
Every surfer approaches a wave differently, that’s where a real custom board starts.
Decades of shaping, testing, and working with surfers at every level have refined that process into something precise, personal, and performance-driven. When Christian Bradley builds a custom, every detail matters.
📏 Height & weight
🏄 Current board dimensions
🌊 The type of waves you surf
📹 Video analysis of your surfing
🦶 Front foot or back foot approach
⚡ How you generate speed and control
All of this helps shape a board that feels natural from the very first session, responsive to the way you surf.
Moving comfortably through a summerish day in the beautiful coasts of Tuscany.
Two friends checking the horizon, a small crowd sitting wide in the lineup, and waves that aren’t world class but somehow still feel good. The kind of day where you stay in your boardshorts for hours without really thinking about it.
Bell boardshorts are designed around this type of feelings. Technical where they need to be, easy everywhere else.
Power surfing, backed by numbers.
An electric crowd at Snapper Rocks, with a strong Italian presence on the beach, pushing every wave ridden by @leofioravanti . The level? Through the roof. Heat totals in the excellent range across the board, and Leo right there with them, bowing out in the quarterfinals with the second highest score of the round.
A physically dominant approach built on speed, control and commitment. Modern, sharp, relentless.
After three stops on the @wsl Championship Tour, Leo sits 7th in the ranking. Next stop: Raglan, New Zealand, a fresh chapter on tour.
Proud to stand behind a surfer who keeps pushing the standard.
📷 @wsl
When in doubt… send it.
Some waves don’t give you an exit. Heavy section ahead, nowhere to straighten out, just commit and hold your line. Then another one comes through and everything connects.
Dylan Donegan on the Christiaan Bradley One, a board built for surfing at full speed when the waves get steep, hollow, and unpredictable. Fast rocker, precise rail line, and the kind of control that lets you trust your instincts when there’s no time to think.
Filmed from the beach by his dad, never missing the shot!
Have you ever imagined what it’s like to surf in Ireland?
Cold Atlantic swells, strong currents, winds that shift all day long. You wait for those brief offshore windows, it’s not always easy, but when everything aligns it can get dreamy quite quickly.
No one knows that feeling better than Gearóid.
Riding the Fully Charged, built to stay reactive, generate speed, and keep things alive in every condition.
Filmed by @conor_flanagan_photography
Less effort, more waves.
The Surf Ease line is built to simplify your time in the water. From the glide and flow of the Demibu to the balance and control of the Egg, every shape is designed to make paddling easier, takeoffs smoother, and progression more natural.
Lightweight, durable, and refined through real sessions, this is performance made accessible.
Make the next move.
Boardshorts done the right way.
Every fabric, every cut, every detail comes from time in the water, tested through travel, long sessions, and constant feedback.
Built to stay light, dry fast, and move without restriction, even when the conditions don’t make it easy.
Less guesswork, fore function.
Originally developed for Leonardo Fioravanti’s Olympic debut in Tokyo 2021, the Olympia is built to make weak days worth paddling out.
Derived from the Onya template, with a refined tail rocker to maximise acceleration and responsiveness, the Olympia was created to bring speed and life into small, powerless waves.
Tips & Main Features:
➡️ Small to medium wave shortboard.
➡️ Reduced tail rocker for instant speed and flow.
➡️ Epoxy or Carbon for performance in weak waves.
➡️ PU for your everyday sessions.
➡️ Excels in wavepools.
Available now at bellsurf.com and in the best surf shops in Europe.
Two worlds, one obsession: grip.
On track or on rail, performance starts where contact happens.
Leonardo Fioravanti trusts his feet. F1 trusts its tires.
Same principle, different surface.
Bell surf x @pirelli
Boardshorts done the right way.
Every fabric, every cut, every detail comes from time in the water, tested through travel, long sessions, and constant feedback.
Built to stay light, dry fast, and move without restriction, even when the conditions don’t make it easy.
Less guesswork, fore function.
