Behind The Obvious

@behindtheobvious

╳ BΞΗIИD THΞ 0BVIOUS ╳ — Disruptive Fragrance Image Creation Studio - Paris — Creative direction, Photo, Video, CGI, AI
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Weeks posts
L'iconique FLOWER BY KENZO. Des ingrédients encapsulés rayonnants. Merci à toute l'équipe KENZO PARFUMS. Création : Behind The Obvious pour Kenzo Parfum @kenzoparfums #parfum #kenzo #behindtheobvious #artdirection
18 1
2 months ago
Behind The Obvious crée les visuels des ingrédients du nouveau parfum Kenzo Le Rouge Flower, un parfum enveloppant et intense aux notes gourmandes, florales et musquées. Avec LE ROUGE FLOWER Eau de Parfum, KENZO réinvente son parfum emblématique dans une version plus intense et sensuelle. Créé par le maître parfumeur Alberto Morillas en collaboration avec la parfumeuse Marie Salamagne, ce parfum capture toute la puissance de la couleur rouge. Merci à toute l'équipe KENZO PARFUMS. @kenzoparfums #parfum #kenzo #behindtheobvious #artdirection
30 0
2 months ago
ING - Serie. New fragrance ingredients - For an intoxicating new scent. This series of images is an AI-supported search for alternative ways to illustrate the scents and ingredient moods of perfume. For innovative and quirky perfumes. #digitalart #ai #avantgarde #airevolution #art #fashion #highfashion #futuristic #midjourney #aiart #nft #aiphotography #ingredient #behindtheobvious
46 2
4 months ago
INGREDIENTS THAT SMELL - Serie - Rose+Vanilla. New fragrance ingredients - For an intoxicating new scent. This series of images is an AI-supported search for alternative ways to illustrate the scents and ingredient moods of perfume. For innovative and quirky perfumes. #digitalart #ai #avantgarde #airevolution #art #fashion #fragrances #futuristic #midjourney #aiart #nftcommunity #aiphotography #behindtheobvious
23 0
5 months ago
INGREDIENTS THAT SMELL - Serie - Rose. New fragrance ingredients - For an intoxicating new scent. This series of images is an AI-supported search for alternative ways to illustrate the scents and ingredient moods of perfume. For innovative and quirky perfumes. #digitalart #ai #avantgarde #airevolution #art #fashion #fragrances #futuristic #midjourney #aiart #nftcommunity #aiphotography #behindtheobvious
29 0
5 months ago
Création d'une série d'image combinant IA et photographie autour de la gourmandise. GenAI by @behindtheobvious for @muglerofficial #parfum #fragrance #mugler #behindtheobvious
45 2
5 months ago
Production et réalisation de la campagne Mugler Parfums été 2025. Cet été, mugler vous invite à la « pool party » la plus extraordinaire. le soleil se couche ; la fête vous appelle. ressentez-vous l’euphorie monter ? La journée à la plage est terminée, mais vous en voulez plus. que diriez-vous d’une « pool party » à la « golden hour » ? la musique bat son plein, les ombres dansent sur l’eau. plongez dans un bain estival euphorique.
31 4
5 months ago
Creation of the launch campaign for Viktor & Rolf's new Pretty Peony perfume. Print visuals as well as social media and digital assets, ensure a complete rollout. Strawberry at its juiciest. Peony in full softness. This is the most fruity-gourmand Flowerbomb yet, Flowerbomb Pretty Peony. #ViktorAndRolf #Flowerbomb #FlowerbombExtreme #ViktorAndRolfFragrances #behindtheobvious #parfum #fragrance #assistedbyAI
22 1
5 months ago
INGREDIENTS THAT SMELL - Serie - Rose+Vanilla. New fragrance ingredients - For an intoxicating new scent. This series of images is an AI-supported search for alternative ways to illustrate the scents and ingredient moods of perfume. For innovative and quirky perfumes. #digitalart #ai #avantgarde #airevolution #art #fashion #fragrances #futuristic #midjourney #aiart #nftcommunity #aiphotography #behindtheobvious
53 1
7 months ago
To celebrate Flowerbomb's 20th anniversary, Viktor & Rolf invites us to a carte blanche for their digital exhibition. @behindtheobvious explores Flowerbomb Extreme’s edge — a hypnotic fusion of bloom and body, fragrance and instinct.
Thanks to the VIKTOR & ROLF team and the HELMUT agency
 @helmut_magazine @viktorandrolf_fragrances 

 An animal flower that could live for 20 years. 
A floral bomb pushed to the extreme, bursting with fragrance, sees its first heartbeat appear. The flower merges with the flesh, the nectar with the blood to bewitch man, who has become a bee. To follow nature is to be inspired by its perfect harmony. 

F.Sofiyana
51 0
10 months ago
ING - Serie. New fragrance ingredients - For an intoxicating new scent. This series of images is an AI-supported search for alternative ways to illustrate the scents and ingredient moods of perfume. For innovative and quirky perfumes. #digitalart #ai #avantgarde #airevolution #art #fashion #highfashion #futuristic #midjourney #aiart #nft #aiphotography #ingredient
22 0
10 months ago
UNTOLD is A study on the ingredients of an unreal perfume. AI by F. Sofiyana. Produced by Behind The Obvious A sensory infusion, a condensed extract that evaporates as quickly as I do, but for you it will forever remain a fleeting memory, a daydream. The indescribable resonance of being, my unspeakable, unavowable self. #behindtheobvious #digitalart #ai #avantgarde #aiart #fashion #highfashion #futuristic #midjourney #aiart #nft #aiartcommunity #artificialintelligence #digitalphotography #midjourneyart #aigeneratedart #fashionblogger #fragrance #perfume
28 0
11 months ago