Behalf Studio

Website overview and design system. Unexploded Ordnance (UXO) Data Education Platform Project: For a Safer Quang Tri - This is our most ambitious digital project yet, studying decades of UXO-related data from archives dating back to 1975. The material is translated into visualizations and UX/UI systems, uncovering patterns and quiet threads of optimism that shape the content strategy. The project introduces a design system that pairs editorial sensibility with a contemporary UI language, drawing from digital museum experiences. It avoids the dry, didactic aesthetic often associated with NGOs and social topics. The goal is simple, though not easy: to create something serious, not solemn. We aim to expand awareness and extend the reach of the project within today’s polycrisis world. Quảng Trị serves as a case study in understanding post-war realities, where war does not simply end with the last shot fired. As this work continues and gains wider recognition, Project RENEW and Behalf welcome partners and supporters who believe in its purpose. - Read the full case study on our website or Behance. Link in bio. - Creative Director: Giang Nguyen Designers (Data & UX/UI): Minh Nguyen, Jinny Dang, Chau Nguyen Project Manager: Bang Lam Documentation: Jinny Dang, Phong Pham, Lam Vo Developers: Luong Duc Tu, Ngo Quang Trung, Sam Nguyen Hoang Vinh 3D Artist: Phuong Nguyen Coordinators (Project RENEW): Nguyen Hieu Trung, Nguyen Thanh Phu, Ngo Xuan Hien Mine Action Database (QTMAC): Nguyen Van Duc Fonts in use: TCA Minhon by @thecoafoundry , Crimson Pro, Inter from Google Fonts The project was supported by Irish Aid through the Embassy of Ireland in Vietnam. #renew #forasaferquangtri #ngo #uiux #webdesign

‘Awareness’ & ‘Survivor Stories’ pages. Unexploded Ordnance (UXO) Data Education Platform Project: For a Safer Quang Tri - We made a conscious decision not to frame the project as a critique or accusation. This is not about revisiting blame. Instead, the focus is on raising awareness about the long-term consequences of war — especially the devastating legacy of cluster munitions — and highlighting the tireless efforts of those working on the ground to restore safety, dignity and hope. - “Awareness” section serves a dual role: as a practical, on-site educational tool for local communities who face these risks daily, and as a way to convey the reality of a persistent, unseen threat to visitors and global audiences. - “Survivor Stories” section concludes the experience on a note of hope, honoring the resilience of survivors and their families. Their stories deserve a global platform. - Read the full case study on our website or Behance. Link in bio. - Creative Director: Giang Nguyen Designers (Data & UX/UI): Minh Nguyen, Jinny Dang, Chau Nguyen Project Manager: Bang Lam Documentation: Jinny Dang, Phong Pham, Lam Vo Developers: Luong Duc Tu, Ngo Quang Trung, Sam Nguyen Hoang Vinh 3D Artist: Phuong Nguyen Coordinators (Project RENEW): Nguyen Hieu Trung, Nguyen Thanh Phu, Ngo Xuan Hien Mine Action Database (QTMAC): Nguyen Van Duc Fonts in use: TCA Minhon by @thecoafoundry , Crimson Pro, Inter from Google Fonts The project was supported by Irish Aid through the Embassy of Ireland in Vietnam. #renew #forasaferquangtri #ngo #uiux #webdesign

‘Demining Efforts’ & ‘Casualties and Relief’ pages. Unexploded Ordnance (UXO) Data Education Platform Project: For a Safer Quang Tri - Vietnam marked 50 years of independence on April 30, 2025. But in Quảng Trị, the war resists its closure. Since 1975, more than 100,000 people have been killed or injured by unexploded ordnance, with many survivors left permanently disabled (Ministry of Labor, Invalids and Social Affairs). In collaboration with Project RENEW, a local demining and mine risk education NGO, we created “For a Safer Quảng Trị,” a project that brings the realities of clearance and risk education into focus. - “Demining Efforts” section highlights the progress of clearing contaminated land over time. Through visualizing provincial mine action data, it reflects the scale of the work and the ongoing efforts of those operating within a quiet, relentless battlefield. - “Casualties and Relief” section builds on this data through an investigative methodology, presenting narratives often obscured within the numbers. It moves beyond abstraction to identify those most affected and surface stories that extend beyond the data. - Read the full case study on our website or Behance. Link in bio. - Creative Director: Giang Nguyen Designers (Data & UX/UI): Minh Nguyen, Jinny Dang, Chau Nguyen Project Manager: Bang Lam Documentation: Jinny Dang, Phong Pham, Lam Vo Developers: Luong Duc Tu, Ngo Quang Trung, Sam Nguyen Hoang Vinh 3D Artist: Phuong Nguyen Coordinators (Project RENEW): Nguyen Hieu Trung, Nguyen Thanh Phu, Ngo Xuan Hien Mine Action Database (QTMAC): Nguyen Van Duc Fonts in use: TCA Minhon by @thecoafoundry , Crimson Pro, Inter from Google Fonts The project was supported by Irish Aid through the Embassy of Ireland in Vietnam. #renew #forasaferquangtri #ngo #uiux #webdesign

Package gift set created for appreciation and extra luck. Có Lộc Có Lộc Project: Tết Gift 2026 - Don’t horse around and enjoy while Tết still lingers with our little project. A red package filled with fortunes and well wishes. May these lộc find stable in your home, invite you to embrace goodness and share kindness. Similar to the traditional mã đáo (“returning horses”) paintings, this gift represents success and fortune. The six horses carry our individual wishes and a shared sense of togetherness among our herd of friends. - Creative Director: Giang Nguyen Illustrators: Giang Nguyen, Jinny Dang, Phong Pham, Nhan, Lam Vo, Thanh Nha, Bang Lam Packaging Designers: Phong Pham, Jinny Dang Web Designers: Phong Pham, Nhan Web Developers: Giang Nguyen, Lam Vo Project Manager: Bang Lam Producer: Bang Lam Photographer: Thanh Nha, Nhan #behalfstudio #happynewyear #yearofthehorse #packaging #luckycharm

Blindbox keychain charms made for affection. Có Lộc Có Lộc Project: Tết Gift 2026 - Saddle up and enjoy while Tết still lingers with our little project. Hang in there! We’ve also got these Gen-Z coded keychain charms fresh off the yard. Hit like so we know we should rein them in for the fam. Similar to the traditional mã đáo (“returning horses”) paintings, this gift represents success and fortune. The six (*shhhhhhhh*) horses carry our individual wishes and a shared sense of togetherness among our herd of friends. - Creative Director: Giang Nguyen Illustrators: Giang Nguyen, Jinny Dang, Phong Pham, Nhan, Lam Vo, Thanh Nha, Bang Lam Packaging Designers: Phong Pham, Jinny Dang Web Designers: Phong Pham, Nhan Web Developers: Giang Nguyen, Lam Vo Project Manager: Bang Lam Producer: Bang Lam Photographer: Thanh Nha, Nhan #behalfstudio #happynewyear #yearofthehorse #packaging #luckycharm

Mini digital fortune shaker designed and built for clout. Có Lộc Có Lộc Project: Tết Gift 2026 - Hold your horses and enjoy while Tết still lingers with our little project. A little something for our online neigh-bors: shake things up (literally) and draw your fortune for the new year with our tiny digital app. Similar to the traditional mã đáo (“returning horses”) paintings, this gift represents success and fortune. The six (*shhhh*) horses carry our individual wishes and a shared sense of togetherness among our herd of friends. - Creative Director: Giang Nguyen Illustrators: Giang Nguyen, Jinny Dang, Phong Pham, Nhan, Lam Vo, Thanh Nha, Bang Lam Packaging Designers: Phong Pham, Jinny Dang Web Designers: Phong Pham, Nhan Web Developers: Giang Nguyen, Lam Vo Project Manager: Bang Lam Producer: Bang Lam Photographer: Thanh Nha, Nhan #behalfstudio #happynewyear #yearofthehorse #website #digitalexperience

Logo design for @soumaki_vietnam . Your Healthy Food Soulmate Project: Soumaki - After four years of steady growth, Soumaki partnered with us to reimagine their brand for its next chapter. Known for fresh and nutritionally balanced bowls, Soumaki champions the belief that every healthy meal is a love letter to your future self. We reframed Soumaki’s story through the lens of relationships; positioning the brand as your healthy food soulmate. This new direction unlocks an emotionally resonant voice that feels personal, caring, and close to heart. The name Soumaki was also reinterpreted as shorthand for “Soulmate Making,” deepening the brand’s foundation and opening new storytelling possibilities. - Read the full case study on our website or Behance. Link in bio. - Brand Identity: @behalf_studio Creative Director: Giang Nguyen Strategy Director: Tu Nguyen Brand Designers: Jinny Dang, Phong Pham, Minh Nguyen Project Manager: Lam Nong #behalfstudio #soumaki #healthyfood #branding #rebranding #graphicdesign #design #vietnam

Visual identity for @soumaki_vietnam . Your Healthy Food Soulmate Project: Soumaki - After four years of steady growth, Soumaki partnered with us to reimagine their brand for its next chapter. Known for fresh and nutritionally balanced bowls, Soumaki champions the belief that every healthy meal is a love letter to your future self. We reframed Soumaki’s story through the lens of relationships; positioning the brand as your healthy food soulmate. This new direction unlocks an emotionally resonant voice that feels personal, caring, and close to heart. The name Soumaki was also reinterpreted as shorthand for “Soulmate Making,” deepening the brand’s foundation and opening new storytelling possibilities. - Read the full case study on our website or Behance. Link in bio. - Brand Identity: @behalf_studio Creative Director: Giang Nguyen Strategy Director: Tu Nguyen Brand Designers: Jinny Dang, Phong Pham, Minh Nguyen Project Manager: Lam Nong Brand Photography: @eyesfeast.ef Ingredients Photography: Soumaki #behalfstudio #soumaki #healthyfood #branding #rebranding #graphicdesign #design #vietnam

Visual identity for @soumaki_vietnam . Your Healthy Food Soulmate Project: Soumaki - The new visual identity is built around the core idea of connection through food. We crafted a distinctive and memorable mark that embodies the spirit of bonding, care, and nourishment. At the heart of the system is Soumaki Sans — a custom typeface based on the open-source Poppins. Its signature feature? Connected ligatures that express closeness and unity, in the minute typographic gestures. Connection takes further shape through a dynamic visual language of interwoven lines and knots. A flexible system of modular elements was created to overlap, interlock, and play — building a brand world that always connects, always bonds. This design language also extends across all elements, from bespoke iconography to hand-drawn illustrations. - Read the full case study on our website or Behance. Link in bio. - Brand Identity: @behalf_studio Creative Director: Giang Nguyen Strategy Director: Tu Nguyen Brand Designers: Jinny Dang, Phong Pham, Minh Nguyen Project Manager: Lam Nong Brand Photography: @eyesfeast.ef Ingredients Photography: Soumaki #behalfstudio #soumaki #healthyfood #branding #rebranding #graphicdesign #design #vietnam

Website design for @soumaki_vietnam . Your Healthy Food Soulmate Project: Soumaki - The website was also upgraded to become a true digital partner. Designed to speak heart-to-heart with users, it blends visual and verbal warmth with practical features: a dynamic build-your-bowl experience, smart recommendations based on body types and lifestyle goals, and Sou-made bowls for easy ordering. - Read the full case study on our website or Behance. Link in bio. - Brand Identity: @behalf_studio Creative Director: Giang Nguyen Strategy Director: Tu Nguyen Brand Designers: Jinny Dang, Phong Pham, Minh Nguyen Web Designers: Minh Nguyen, Jinny Dang Project Manager: Lam Nong Web Development: BLANK Ingredients Photography: Soumaki #behalfstudio #soumaki #healthyfood #branding #rebranding #graphicdesign #design #vietnam

Menu design system for @soumaki_vietnam . Your Healthy Food Soulmate Project: Soumaki - The customizable bowl menu was restructured into an intuitive, expandable system that allows the brand to scale and adapt as it grows. - Read the full case study on our website or Behance. Link in bio. - Brand Identity: @behalf_studio Creative Director: Giang Nguyen Strategy Director: Tu Nguyen Brand Designers: Jinny Dang, Phong Pham, Minh Nguyen Project Manager: Lam Nong Brand Photography: @eyesfeast.ef Ingredients Photography: Soumaki #behalfstudio #soumaki #healthyfood #branding #rebranding #graphicdesign #design #vietnam

Packaging & uniform design for @soumaki_vietnam . Your Healthy Food Soulmate Project: Soumaki - From shelf to storefront, Soumaki shows up in full character. Every bowl, bag, and surface carries the brand’s signature warmth. The identity is designed to feel like a hug, not just a meal. - Read the full case study on our website or Behance. Link in bio. - Brand Identity: @behalf_studio Creative Director: Giang Nguyen Strategy Director: Tu Nguyen Brand Designers: Jinny Dang, Phong Pham, Minh Nguyen Web Designers: Minh Nguyen, Jinny Dang Project Manager: Lam Nong Web Development: BLANK Brand Photography: @eyesfeast.ef Ingredients Photography: Soumaki Spatial Design: @ksoul.studio #behalfstudio #soumaki #healthyfood #branding #rebranding #graphicdesign #design #vietnam