Innovation and Strategic Partnerships
The event highlighted this transformation through two major initiatives:
Launch of the first “AI + Fashion” program, featuring a soundtrack generated by artificial intelligence
Signing of a memorandum of understanding with Luxurynsight, the SaaS platform used by leading French luxury houses
These developments reflect the new dynamics of Sino-European cooperation in high-value-added sectors and demonstrate the adaptability and forward-thinking mindset of Chinese economic ecosystems.
Beyond its technological reputation, Shenzhen is redefining its economic model.
The Futian District, ranked first in China for GDP (594.8 billion yuan in 2024), now positions fashion as its third strategic pillar, alongside finance and technological innovation.
Figures of an Economic Transformation
15% of the regional GDP generated by the fashion industry
Over 1,700 companies established in the district
Annual turnover: 524 billion yuan
15 billion yuan in revenue from the Bay Area Fashion Center alone in 2024
On the occasion of Paris Fashion Week, we organized for the second time a prestigious press event for the Shenzhen Futian Fashion Day.
Through the runway shows of brands NEXY.CO, YINER, and LAURÈL (Ellassay Group), the city and its district showcased, at the very heart of the fashion capital, how they are reinventing their creative codes.
Nearly 100 international media outlets covered the exhibition, including Le Figaro, Les Échos, Technikart, Radio Campus, Le Parisien, Ouest-France, Xinhua News Agency, Nouvelles d’Europe, China Daily, People’s Daily, Phoenix Televisions, China Science and Technology Daily, Toutiao and more.
#BeFlowParis #Ikigai #AgencyLaunch #NewInParis #CreativeAgency #CommunicationExperts #MarketingStrategy #ParisAgency #DigitalConsulting #BrandGrowth #InnovativeBrands #GlobalVision #BeFlowParis #NextGenAgency #Ikigai
#YANGLAN #SUDAN, #REVIVINGCRAFT #CHINASINTANGIBLECULTURALHERITAGE #ANNEMARIESARGUEIL
Around 90 international media outlets covered the Bosideng ‘Fusion’ Concept Show at REVIVING CRAFT, including AFP, Madame Figaro France, Paris Match, FashionUnited, HARPERS BAZAAR France, China Daily, XINHUA and others. Around 30 fashion media journalists and representative from the French Federation of Couture and Fashion attended the Bosideng “Fusion” Concept Show on July 8th.
#BeFlowParis #Ikigai #AgencyLaunch #NewInParis #CreativeAgency #CommunicationExperts #MarketingStrategy #ParisAgency #DigitalConsulting #BrandGrowth #InnovativeBrands #GlobalVision #BeFlowParis #NextGenAgency #Ikigai #BOSIDENG #SOPHIEMARCEAU
Michelin-starred chef Samuel Lee, alongside internationally renowned Chinese chef Zhenxiang Dong—celebrated for his innovative Peking duck techniques—led the China-France culinary team in crafting a bespoke menu for the July 8th Sino-French Cultural Gala Dinner. Inspired by the five elements of Gold, Wood, Water, Fire, and Earth from the Reviving Craft exhibition, their creations were complemented by custom lighting decorations and refined French table-setting artistry, elevating the dining experience.
#BeFlowParis #Ikigai #AgencyLaunch #NewInParis #CreativeAgency #CommunicationExperts #MarketingStrategy #ParisAgency #DigitalConsulting #BrandGrowth #InnovativeBrands #GlobalVision #BeFlowParis #NextGenAgency #Ikigai #SAMUELLEE #ZHENXIANGDONG #DADONG #GALADINER #MICHELIN
We invited Michelin One-Star Chef Régis Douysset to create a special French dish using Yunnan's mushrooms: the essence of Yunnan mushrooms meets French culinary art. This small event was a special moment of sharing and joy, where history, culture, and Sino-French friendship were expressed through the universal language of gastronomy.
#BeFlowParis #Ikigai #AgencyLaunch #NewInParis #CreativeAgency #CommunicationExperts #MarketingStrategy #ParisAgency #DigitalConsulting #BrandGrowth #InnovativeBrands #GlobalVision #BeFlowParis #NextGenAgency #Ikigai #HANDACHENG #THEGUIDETOCHINESECOOKING
#RegisDouysset
During the 77th Cannes Film Festival, Bampo presented its signature handbag collection in a showroom, offering actors and artists the opportunity to carry them on the official red carpet or to various events. In total, international artists showcased Bampo handbags on the official red carpet seven times and carried them to three major events. The brand successfully made its mark at this prestigious international event, further enhancing its global visibility and recognition.
#BeFlowParis #Ikigai #AgencyLaunch #NewInParis #CreativeAgency #CommunicationExperts #MarketingStrategy #ParisAgency #DigitalConsulting #BrandGrowth #InnovativeBrands #GlobalVision #BeFlowParis #NextGenAgency #Ikigai
#cannesfestival #REDCARPET #ASMAEELMOUDIR #BLANCA #BLANCO #NATACHAEGUIA #STEFANIYAMAKAROVA #KATENYCH #ANNABARANOWSKA #BOZENAJANISIW #ANNADAVYDOVA #SNEZHANABARTENEVA #LILIAZELDIS
we brainstormed and collaborated with client to host a press conference, "Yantai Meets Bordeaux" in Paris, enhancing cultural ties between China and France. Sales of 60 wine boxes in China, with funds donated to EcoTree, backed environmental efforts for a greener, low-carbon world.
#BeFlowParis #Ikigai #AgencyLaunch #NewInParis #CreativeAgency #CommunicationExperts #MarketingStrategy #ParisAgency #DigitalConsulting #BrandGrowth #InnovativeBrands #GlobalVision #BeFlowParis #NextGenAgency #Ikigai
#FABRICESOMMIER #ASSOCIATIONFRANÇAISEDESSOMMELIERS
We brainstormed and collaborated with client to launch the Sino-French International children’s drawing competition "Picture the wild shores of Jiangsu, a sanctuary for endangered species and a bird paradise" , successfully held the Sino-French International Children's Art Exhibition and Award Ceremony in Paris.
#BeFlowParis #Ikigai #AgencyLaunch #NewInParis #CreativeAgency #CommunicationExperts #MarketingStrategy #ParisAgency #DigitalConsulting #BrandGrowth #InnovativeBrands #GlobalVision #BeFlowParis #NextGenAgency #Ikigai #Jiangsu #Drawingcontest #Biodiversity #Vernissage
We brainstormed and collaborated with the client to launch the European Drawing Contest “Draw Me the Chinese City of Tomorrow, Dongguan, Protector of the Environment” for teenagers in Europe.
From April 22 to May 16, 2021, the drawing contest “Imagine the Eco-Friendly Dongguan of Tomorrow” was held for young people aged 12 to 18 in France, Germany, and Italy. The jury faced the tough task of selecting winners from a collection of outstanding artworks in each country. Three finalists stood out for their remarkable ability to blend nature, urban development, and visions of the future.
#BeFlowParis #Ikigai #AgencyLaunch #NewInParis #CreativeAgency #CommunicationExperts #MarketingStrategy
We invited Michelin-starred chef Régis Douysset to create a special dish using Yunnan mushrooms — a refined fusion of Yunnan culinary essence and French gastronomic artistry. This tasting experience became a symbol of sharing, friendship, and cultural exchange through the universal language of gastronomy.
#BeFlowParis #Ikigai #AgencyLaunch #NewInParis #CreativeAgency #CommunicationExperts #MarketingStrategy #ParisAgency #DigitalConsulting #BrandGrowth #InnovativeBrands #GlobalVision #BeFlowParis #NextGenAgency #Ikigai #HANDACHENG #GUIDETOCHINESECOOKING #RÉGISDOUYSSET #MICHELIN
