Yadira Harrison

@becauseyadi

Co-founder of VERB | @verb.agency . Award-winning Marketer. Pop Culture Philosopher. Lover of sloths. šŸ‡µšŸ‡¦ LA | NYC | DFW
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2,040
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2,346
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28.32%
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Users Ratio
1:1
Weeks posts
Four Bronze Lions. Two unforgettable campaigns. We’re proud to share that VERB has been recognized with four Bronze @cannes_lions for our work on @airbnb Icons and The Up House - bold, story-driven experiences that captured imaginations, pushed boundaries, and reflect the magic that happens when strategy and craft align. A heartfelt thank you to our partners at Airbnb and the extraordinary collaborators who brought these ideas to life: @webershandwick , Shandwick, @dkcnews , @hogwash_studios , @toyandrobin Robin, @getengaged and every single vendor and partner that contributed to these wins. #AirbnbIcons #UpHouse #ItsaVERBJoint #BrandExperience
311 44
10 months ago
We made the #Adweek50 list! šŸ™ŒšŸ½āœØ (Shannon and Yadi here, writing this together — because we built this together.) This recognition means the world. It’s a big, shiny reminder that all the sleepless nights, wild ideas, and soul-filled storytelling we’ve poured into @verb.agency is resonating. We’ve never chased trends — we’ve followed our guts, built with purpose, and bet on visionaries (our clients, partners and crew) every step of the way. From cheese raves and flying houses to peep shows with heart — we do it all with one mission: to make people feel seen, valued, connected, and ultimately obsessed. Thank you to our brilliant team, our partners, and everyone who’s believed in us before the headlines. The vibes are strong — and the vision’s even stronger. #GoodVERBSOnly #Adweek50 #forvisionariesonly
212 55
11 months ago
This Mother’s Day, I’m so proud to share something incredibly special: I’ve created a scholarship endowment in honor of my mom, Lidia Mitchell — an immigrant, a veteran, a single mom, and the ultimate example of love, grit, and sacrifice. When I got into @syracuseu (my dream school), there were more than a few moments when money — or life — could’ve easily gotten in the way. But my mom moved mountains (and provided some no holds bars pep talks) to make sure I not only went, but made it through. She even borrowed from her own financial future to make sure I had one. This scholarship is for students like me — big dreamers facing big challenges. It’s my way of honoring everything she’s done for me by helping someone else get their shot too. Love you always, Mom. This one’s for you.
126 41
1 year ago
So, I’ve turned into a gym person. Never thought I’d say that — but it’s true! Technically, I joined @royalpersonaltraining in the fall… but I considered those first few months ā€œresearch.ā€ šŸ‘€ Fast forward to January 1, and now I’m actually putting in the work — shoutout to my trainer @chrischeatham_ for keeping me motivated (and for not letting me fake my way through workouts). We work hard, we laugh harder, and I push myself in ways I never thought I would or could anymore. Not gonna lie…I was nervous at first, but now I feel stronger, more confident, and slightly less afraid of anything he throws at me. Progress isn’t instant, but little by little, day by day, I’m getting there! šŸ’ŖšŸ½šŸ”„
153 55
1 year ago
Allow us to re-introduce ourselves. This isn’t just a new look, this is a peek into the future. A bold visual declaration of our show up and show out era. Catch the vibes in 3, 2, 1.. #itsaVERBjoint
210 64
1 year ago
VERB founders here! We’re so excited to share our story and journey with you. And are proud to flex we’ve remained authentic to our intention of making people feel seen, valued, connected + obsessed. #teamVERB
468 60
1 year ago
2025 has arrived! 🄳 Can’t wait to see what the universe has in store for me cause I know it’s better than I can hope for or imagine. And I pray the same for you. Happy New Year! #getitshorty
136 15
1 year ago
#2025: What’s next. I’m ready, are you? #WTBTCH #showmehowgooditcanget
62 9
1 year ago
#2024: The team+work was inspiring.
95 8
1 year ago
#2024: The #vibes were immaculate.
98 10
1 year ago
Feeling cute, festive, and full of all the holiday sass this season. ✨ Sparkles, cheer, and just enough mischief to keep things interesting. Whether it’s wrapping gifts, sipping something festive, or hanging with the ā€œNettletree Gang Gang,ā€ I’m here for all the holiday vibes. šŸŽ„šŸ˜‰ Wishing you and yours the very best for this holiday season!
141 21
1 year ago
Extra #thankful this #Thanksgiving for our team—not just for what they do, but for who they are. Kind, funny, smart, authentic, and so damn dedicated. No matter how tough things get, even when they’re put through the wringer or doubted, they always rise up and above. It’s a blessing to work alongside people who bring their whole selves every day. Love y’all dearly and hope each of you are having the most blessed holiday. ā¤ļø Happy Thanksgiving, #teamverb!
79 11
1 year ago