A masterpiece from Team Under Armour.
The business of sports can be complex, but at its heart, football is pure joy. This campaign is a brilliant ode to that spirit — a celebration of the athletes, the energy, and the emotion that make the game so powerful.
Congratulations to everyone who brought We Are Football to life. You didn’t just tell a story — you captured what the game means to all of us.
“Aim for the Heart.” - Cal Fussman
Bullseye Cal. Shane’s Prayer nailed it. This sprint was a masterclass in craft, speed and teamwork. The response has been overwhelming. Congratulations to our brilliant Brand team for bringing this to life. Well done team.
@canelo - El Campeón. Julian Magdalena Gym in Guadalajara - back to where it all began. This rough cut was never published, but shows the texture of the champ's early days. And wait for the song from Don Chepo, the man who put the champ on the path to greatness.
20 Years of #protectthishouse and the UA formula remains true - The Athlete is the Answer.™ Thank you @jjettas2 , @londonondatrack and the @nolahotboys for the 2023 version of this iconic campaign.
Congrats to the Champions and all the competitors in this years World Cup. What an inspiring tournament. To Kelley and Alex, Football is a fickle lover. #protectthishouse
