Basketball and fashion collide in a raw, street-level, cultural setting.
BeBall is a sportswear and streetwear brand that weaves culture and aesthetics into its very identity.
This photography campaign, shot in Barcelona, draws on the deep roots and powerful influence of African American culture—where basketball is more than a sport; it’s a lifestyle, a voice, and a creative force born on the streets. From the playground courts of New York to the vibrant scenes of hip-hop, this culture has shaped the way the game is played, the way it’s dressed, and the way it’s lived.
Our creative direction took inspiration from the iconic style of the 1992 basketball film White Men Can’t Jump, blending its retro streetwear vibe with BeBall’s contemporary vision to pay homage to the sport’s cultural DNA.
Brand:
@beballternative
Direction:
@el94visual
Creative directors:
@thechoco_late @sihammargarit
Photography:
@el94visual
Gaffer:
@combatiendolanada
Camera assistant:
@thechoco_late
Production:
@studio.frctl
Film photography:
@thechoco_late
MUA:
@inespromakeup
Stylist:
@sihammargarit @thechoco_late
Models:
@malcomeffect @nohe_01 @msmf775 @_angelff
BTS photography:
@bdego5
BTS video:
@el94visual
#basketball #basketballculture #barcelona #beball #streetbasketball #hoopculture #streetwear #photographer #photoshoot #photography
