What makes Bio Pure different? Founder @reaansilva breaks down why sugarcane was the perfect choice for a blender designed with sustainability in mind without compromising that signature skin-like blend.
New Bio Pure blender = flawless application + a more sustainable design 🌱
How to get the perfect blend:
🤍 WET your blender before each use
🤍 Squeeze out excess water
🤍 Bounce foundation, BB cream, powder, or any complexion product into skin
🤍 Clean after each use
🤍 Let dry completely in a clean, ventilated area
Made with 60% renewable sugarcane, our Bio Pure blender embraces a more eco-friendly approach while still offering the same bounce & ultra-plush softness as the original.
And for less product waste? Always get your blender wet first 😉
Happy Mother’s Day from four generations of women, all connected by love, strength, and the courage to keep going.
When I started Beautyblender, I was a single mom just trying to build something of my own while raising my daughter Erica. There was no big plan, no guarantees, just a belief that I could create something meaningful. My daughter was there from the very beginning, growing up alongside me as I figured it all out one step at a time. She saw the long days, the risks, and the small wins that slowly turned into something bigger.
Now I get to watch her as a mother, and see my granddaughter, Irie, stepping into this world with curiosity and confidence. Seeing her be part of this journey feels incredibly special. It reminds me that what we build is never just for us. It lives on through the people we love.
And my own mother, the reason I know what strength and perseverance look like, is right here with us too. None of this exists without her.
This has always been about more than a business. It is about family, about showing the next generation what is possible, and about building something with heart that can be carried forward.
This is our story, and it means everything to me.💖
Nothing humbles you more than your mom, the founder of Beautyblender, judging the state of your blender 🤭
Moms always have something to say… what’s something yours would call you out for?
Flawless blends run in the family😍
I loved spending this special moment with my granddaughter, she did a beautiful job doing glamma’s makeup!
What do you think?
Inspired by nature. Designed with intention. 🤍 Bio Pure is made with plant-based innovation, still delivering the same bounce you know and love, now with a lighter footprint.
Hydrated skin = better makeup. Period. 🍉💖
The limited-edition @glowrecipe x @beautyblender Watermelon Glow Best-Sellers Kit is your go-to for hydrated prep and a flawless, skin-like blend
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