POV: we said ‘just one fun idea’ and suddenly it’s a whole thing. We have another agency where it’s not just vibes but fun ideas and always alot soul. We love culture and this is one of them.
(Also clients, don’t worry, we already sent the deck.)
#bbtbcstudio
Creative chaos, but make it organised.
Laughing in the room, spreadsheets in the background. Looking at batik, nasi lemak and tales of the Nusantara. (We are proudly part of it). #bbtbcstudio
Zoom out a bit.
Yes, it’s a logo.
Yes, it was planned.
No, we will not be explaining further.
But it’s also about recognising where some part of our culture, where the source comes from. #bbtbcstudio
And the Mountains Sang: A Fashion Editorial in Vietnam
“ngon quá,” he says with complete sincerity
then immediately forgets what he was talking about before
chilli sauce stainspleats pressed against plastic stools barely holding together
halfway through the meal
the chopsticks become drumsticks
tap tap tap against bowls
against cans
against the edge of the table
a rhythm only annoying to everybody else
the city keeps moving around him anyway
BBTBC Studio in HCM
sometimes joy sounds like unnecessary noise
Credits: Tulle Simone Rocha coat; silver leather Simone Rocha shorts; leather crumpled boots Maison Margiela; black COS singlet
Creative Director: @in3pid
Associate Creative Director: Hugh
Videography & Photography: @ricked__
Producer: @nghiaphung_
Model: @ng.dai.fgfs@mod.managementvn
#bbtbcstudio #vietnam #fashioneditorial #creativeagency #maisonmargiela
And the Mountains Sang: A Fashion Editorial in Vietnam
He is busy
too busy to notice he has become the service
scissors hover, then decide
snip somewhere between intention and accident
“đợi chút,” he says
but no one is waiting
the barber watches himself disappear in the mirror
hair falling onto hair already fallen
a chair that wasn’t his
hands that are now
traffic doesn’t stop for the idea of control
it just keeps editing
BBTBC Studio in HCM
the scene cuts itself before you can
Credits: Tulle Simone Rocha coat; silver leather Simone Rocha shorts; leather crumpled boots Maison Margiela; black COS singlet
Creative Director: @in3pid
Associate Creative Director: Hugh
Videography & Photography: @ricked__
Producer: @nghiaphung_
Model: @ng.dai.fgfs@mod.managementvn
#bbtbcstudio #vietnam #fashioneditorial #creativeagency #maisonmargiela
And the Mountains Sang: A Fashion Editorial in Vietnam
“chắc là vậy,” he murmurs
As if agreement could change the outcome
A plastic bag drifts across the road like it knows something
Nobody follows it
Simone Rocha in traffic
Pearls against exhaust fumes
Wishful thinking against infrastructure
Someone almost looks back
Almost
BBTBC Studio in HCM
Desire arriving two seconds too late
Video 1: Full look Rick Owens
Video 2: Printed Richard Quinn jacket; pleated Nike skirt; wool Lanvin pants
Creative Director: @in3pid
Associate Creative Director: Hugh
Videography & Photography: @ricked__
Producer: @nghiaphung_
Model: @ng.dai.fgfs@mod.managementvn
#bbtbcstudio #vietnam #fashioneditorial #creativeagency #richardquinn
And the Mountains Sang: A Fashion Editorial in Vietnam
“em ăn chưa?” he asks no one or maybe the fridge
The cashier is asleep or pretending a fan turns like a slow decision
Outside, a motorbike coughs
Inside, he rearranges a shelf that isn’t his
“không sao đâu,” he says again softly, like a receipt printing
BBTBC Studio in HCM
Nothing is continuous
Everything is styled
Image 1, 2 & 3: Mesh flower Simone Rocha coat; silver leather Simone Rocha shorts; leather Maison Margiela boots
Image 4 & 5: Printed Richard Quinn jacket; pleated Nike skirt; wool Lanvin pants
Creative Director: @in3pid
Associate Creative Director: Hugh
Videography & Photography: @ricked__
Producer: @nghiaphung_
Model: @ng.dai.fgfs@mod.managementvn
#bbtbcstudio #vietnam #fashioneditorial #creativeagency #simonerocha
Power meets prosperity.
Light Up Your Prosperity turned movement into meaning - a self-powered installation where cycling generates energy (via dyno) to light up a 2.8m x 5.5m LED wall.
We designed it around a galloping horse to symbolise the Year of the Horse, the visual comes alive with every pedal: triggering illuminated auspicious sayings in real time.
Beyond the visuals, this was an engineering feat. Built to be fully self-running, the system seamlessly converts human energy into an interactive light experience.
We also extended the activation through 3 workshops in collaboration with WEAVE’s tenants - bringing the community into the experience where design, mechanics and meaning come together.
@theweavesingapore #WEAVE #CNY2026 #ExperientialDesign #CreativeTechnology #BBTBCStudio
From concept to reality.
Blossoms of Fortune was our take on a modern CNY icon - the prosperity tree, reimagined through a rich, golden art direction. A radiant tree set against a glowing horizon, with cascading ang paos and a palette of gold and red to evoke abundance and celebration. The KV was also adapted across the mall, extending the visual story into every touchpoint.
But we didn’t just visualise it - we built it.
Our 摇钱树 was designed by us fabricated overseas and air-freighted overnight to Singapore. Finished in a custom gold tone, both tree and platform were designed to catch light beautifully while feeling premium and immersive in a 3m height.
Behind the scenes, it was a highly engineered build - PE-endorsed, safety-checked, and structurally reinforced with internal steel to withstand over 500 shakes, triggering ang pao drops. From mechanics to detailing, even the ang pao slips, every element was designed and built to work seamlessly together.
A true blend of art and engineering, and a crowd favourite. We are extremely gratified to be part of this.
@theweavesingapore #WEAVE #CNY2026 #ExperientialDesign #CreativeBuild #bbtbcstudio
WEAVE was a new client and they challenged us to reimagine CNY through scale - creating a larger-than-life, self-play, Instagrammable game zone. As a creative production powerhouse, we took on a full 360 role, from concept and KVs to design and build.
Tiles of Blessings transforms mahjong into a life-sized experience. 41 oversized tiles, crafted in acrylic and polyfoam with a glossy white, red and gold finish, come together to form moments of play - and even a 9-tile character 福.
Set on a raised platform with integrated LED lighting, the installation was designed to be self-running, self-play, and instantly engaging. We finished this installation with copywriting and gamification of instructions boards.
@theweavesingapore #WEAVE #CNY2026 #ExperientialDesign #bbtbcstudio
An unforgettable night with @diamond2official ✨
From concept to crowd, every detail came together to create an atmosphere that felt electric, intimate, and undeniably bold.
A space where music, movement, and moments blurred into something unforgettable. We curated the looks and created a space where luxury took form. Together with @iconsingapore we crafted a luxed up glammed up activation in a beautiful location with flowers by @hydenseed
Thank you to everyone who showed up, showed out, and made the night what it was. This is just the beginning.
#Diamond2 #EventDesign #BBTBCStudio
Another exciting chapter begins 🇸🇬 @determinant_sg has officially landed in Singapore with its first standalone store at Plaza Singapura (#01-05).
We had the chance to work on the styling presentation alongside Axis Group Asia, curating the looks, selecting the models and bringing the technical side of the brand to life in a way you can actually see and feel.
Determinant is built for the modern professional. Think precision, sustainability and timeless style, all woven into performance-driven shirts and smart fabric innovations from the Fall/Winter 2025 collection. Thank you for having us! #bbtbcstudio
