Riding is feeling. But building a brand around that feeling is a different kind of challenge.
With QJ Motor, we worked on turning raw attitude into a communication system that actually works: flexible, recognizable and built to last.
A language that moves as fast as the bikes.
A visual system where energy and clarity coexist.
A platform designed to activate every model, every range, every ride.
From brand strategy to motion design and UX/UI, the goal was simple: make QJ Motor’s personality impossible to ignore.
→ Discover the full project (link in bio).
Nutrisport had over 40 years of history. The challenge was to evolve without losing what made it recognisable. In a more competitive and digital environment, the brand needed clarity, not just in how it looked, but in how it was understood.
We built a new positioning around a simple idea: It's what you feel. Shifting the focus from functional benefits to the emotional side of performance.
From there, a flexible visual system designed to work across packaging, digital and physical environments kept the brand consistent and easy to recognise. The architecture reorganised a complex portfolio into clear ranges, making the choice intuitive.
A brand built to perform across every touchpoint, without losing its essence.
→ Discover the full case (link in bio)
A heritage brand, redesigned for today.
We helped Nutrisport evolve without losing its identity, building a clear and flexible system across packaging, digital and brand.
→ Discover the full case (link in bio)
Magdala was already in the market, but it lacked a clear identity.
In a category where everything is visual, having a good product is not enough.
If people don’t recognise you, they don’t choose you.
We started by defining a strong positioning rooted in the Mediterranean lifestyle, not just as a place, but as a way of living: light, ritual and shared moments.
This direction was validated with consumers, ensuring the concept felt authentic and relevant.
From there, we translated the strategy into a cohesive brand system:
packaging, visual language and digital experience working together to express the same idea.
Packaging became the key asset.
Not just to contain the product, but to tell the story and build recognition.
A brand designed to stand out, be remembered and, ultimately, be chosen.
→ Discover the full case (link in our bio).
Brands don’t need more visuals, they need better systems.
As businesses evolve, static identities break. What worked at launch no longer holds everything together.
We design dynamic branding systems that define how a brand behaves, not just how it looks. From strategy and structure to design and implementation, every layer is built to ensure clarity, flexibility and long-term consistency.
→ Explore our Dynamic Branding approach (link in bio).
In a visually driven category, standing out is not optional.
Magdala needed more than a product story.
It needed a distinctive brand.
We defined a positioning rooted in the Mediterranean lifestyle and translated it into a cohesive system, from packaging to visual language.
A brand built to be recognised, remembered and chosen.
→ Discover the full case (link in bio)
Packaging works under pressure.
It competes for attention in crowded spaces and often carries more brand weight than any other asset.
We design packaging systems that bring structure to complex portfolios, helping brands be recognised faster and chosen easier.
From strategy and architecture to structural design and visual language, every element is built to work together and perform where it matters most: at the moment of decision.
→ Explore our Iconic Packaging approach (link in bio)
Designed for the inner circle.
For the launch of Air Max DN8, Nike created a Friends & Family experience led by Nico Williams and Salma Paralluelo. Nike turned it into something more than packaging.
A sculptural sphere.
A play of light, transparency and texture.
A reveal designed to be felt, not just seen.
From concept to activation, every detail was built to transform the first moment into something memorable.
Discover the full story through the link in bio.
Absolute comfort is hard to explain, but unmistakable when felt.
To launch the GEL-NIMBUS 28, the challenge was to make that feeling tangible before runners even took their first step.
We translated the idea of “running on clouds” into a multisensory experience in Barcelona, designing an environment that heightened perception and prepared the body for the run.
From atmospheric scenography to sound and sensory moments, every element was created to disconnect participants from the outside and focus their attention on the feeling.
A moment of pause.
Then the test.
With their senses fully primed, runners tried the product.
And the experience confirmed it.
The feeling was real.
→ Discover the full project (link in bio)
How do you give form to something you can’t see?
That was the starting point when working with Emogg.
They had built a technology capable of translating emotional responses into real-time data.
But the real challenge wasn’t the tech. It was making it understandable. And useful.
We helped frame Emotional Analytics as a business tool.
A way to turn group emotion into clear, actionable insight.
From there, we developed a visual system that gives shape to something intangible.
Typography, colour and motion shift depending on emotional intensity.
The goal was simple: make complex data easier to read, easier to trust and easier to use.
→ Discover the full project (link in bio)
How do you make people feel what a product promises?
For ASICS, we turned “running on clouds” into a real, multisensory experience.
An environment designed to heighten perception.
A moment of disconnection before action.
A test that confirmed the feeling.
Because some things can’t be explained.
They have to be felt.
→ Full project in bio
Emotions are everywhere, understanding them is the real challenge.
With Emogg, we worked on turning emotional responses into something businesses can actually use: clear, reliable and actionable data.
A brand built to translate complexity into clarity.
A system where emotion and science coexist.
A platform designed to support real decision-making.
From brand strategy to visual system and UX/UI, the goal was simple: make emotional data understandable, credible and relevant.
→ Discover the full project (link in bio).
