🚨 NEW WORK ALERT 🚨
Andre De Grasse has a new sponsor: YOU.
But…. How? We’ll explain.
Introducing “Sponsored by You”. The first @teamcanada campaign for @olg.ca since becoming the Official Lottery Partner of Team Canada. It delivers a totally unique proposition: when you play, YOU sponsor Ontario athletes. That’s because 100% of OLG’s profits are reinvested into Ontario and go towards the support of initiatives like the Quest for Gold program, supporting Ontario athletes like Andre De Grasse, Penny Oleksiak, Maggie Mac Neil and Jillian Weir.
Throughout the Olympics you’ll see OLG players become full-on sponsors. You can be one, too, just by playing.
#SponsoredByYou #OLGxTeamCanada
And the good news keeps on coming! Three pieces of news actually.
1️⃣ We are the second most awarded Canadian agency on the World Creative Rankings by The Drum.
2️⃣ Missing Matoaka is the 5th most awarded campaign in the world.
3️⃣ Missing Matoaka is also the most awarded Entertainment campaign globally.
We’re so proud of our teams and clients for making the work stand out at home and around the world 🌎
@theicacanada Creative Power List 2024 is out and we’ve been ranked the #2 agency in Canada! 🇨🇦
A big congrats to our incredible teams and clients who made this possible 👏 We’re excited to keep up the momentum this coming year and continue proving our creative power 💪
🔔✨⛄🎄Holiday Magic Alert 🔔✨⛄🎄
OLG and BBDO Canada are proud to launch the new OLG brand platform “Bring Home the Win” with the holiday film “Winning Pieces”. We asked, “what if a single play with OLG (in this case a lottery ticket) had the power to help bring friends home for the holidays?”
“Bring Home the Win” sets out to redefine what it means to play and win with OLG. It’s not only a win for you, every play is a win for others too, because 100% of profits go back to local communities like yours.
#BringHomeTheWin
Exciting news coming out of the 2023 London International Awards! 📰
BBDO Canada has won an incredible 10 statues including a Grand LIA, 5 Golds, 1 Silver, and 3 Bronzes.
🏆🥇🥇🥇🥇🥇🥈🥉🥉🥉
Congratulations to our teams and partners 👏 @muskratmagazine & @ta2soundandmusic
The momentum is still going strong at Cannes! We’re excited to share that Missing Matoaka has won three more Lions – a Gold, Silver, and Bronze in Brand Experience and Activation 👏👏👏 @muskratmagazine@ta2soundandmusic
And the good news keeps on coming! Missing Matoaka picked up Silver Lions last night in both the Entertainment and Digital Craft categories. Amazing work everyone! @muskratmagazine
What an exciting start at @cannes_lions ! We’re celebrating winning our first Gold Lion for Muskrat Magazine’s ‘Missing Matoaka’ in the Radio & Audio category 🦁 Congratulations to our teams and partners behind this impactful project 👏We can’t wait to see what the rest of the week has in store. @muskratmagazine
BBDO Canada takes home their first gold of the week for Use of Radio or Audio as a Medium. 👏🥇
The Work: Missing Matoaka
Agency: BBDO Canada
Client: Muskrat Magazine
#theworktheworkthework #bbdoxcannes #canneslions2023
Missing Matoaka has made the Glass Lion Shortlist. This means a lot to us.
Glass: The Lion for Change celebrates culture-shifting creativity to address gender inequality or prejudice. Making a positive impact is a value we share with @muskratmagazine , and we are proud to be a part of telling the true story of Pocahontas. Recognition in this category is incredible and we’re excited for this project to continue making waves.
More exciting news – this time from the D&AD Awards 2023! 🗞️
Missing Matoaka won 2 Yellow Pencils, 2 Graphite Pencils, and 1 Wood Pencil ✏️
It’s incredible to see this project get recognized in such major ways and we have our passionate teams and partners to thank. @d_and_ad
