Honoured to be featured in @businessofbeauty
Article "How to Get Beauty PR Right in Africa.
Over the past 15 years, we’ve had the privilege of helping some of the world’s most iconic beauty brands enter and grow in the Nigerian market. From MAC Cosmetics to Rabanne, and most recently Hermès, our work has always centered around one truth: global brands can thrive in Africa, but only when they partner with people who truly understand the terrain.
In this feature @itsezreen for Business of Beauty, I reflect on the evolution of the Nigerian beauty consumer, the cultural nuances that shape purchasing behavior, and how our agency has helped shift the narrative, not just about African consumers, but about what it means to do beauty PR for Africa, from Africa.
Nigeria is not a copy-paste market. What works globally doesn’t automatically work locally. But with deep insight, cultural fluency, and the right partners, international brands can build meaningful and lasting relationships here. In my time, leading some of the most successful launches on the African continent, it has been an enriching experience to see the effect of our work in shaping thee narrative.
We remain proud to be the first and only beauty-focused PR agency in Nigeria, and even more proud of the work we continue to do with visionary global clients who believe in long-term, intentional market building.
Thank you again to Business of Beauty for spotlighting our journey, and to all our clients and collaborators who make the work so rewarding.
Shout out to my colleguee also featured @ijeomabalogun@sadetey@tanyaarupani@officialnuelbans
#BeautyInAfrica #PR #GlobalBeauty #AfricanMarkets #Hermes #MACCosmetics #BeautyBusiness #MarketEntry #AfricaIsNow #BusinessofFashion
A love letter to my teeange daughters and all black girls
I love you unconditionally just the way you are.
In our endless conversations, i have reinstated the depth of your beauty as black girls and the history and stength you carry with you. Every inch of your melanin infused skin is gorgeous from your bright eyes, unique nose and keep smiling with your perfectly shaped lips. Irrespective of the shade you are on the beautiful hue of blackness you will always be beautiful.
Girls, relish in your curves or lack off, on the kinkyness and waves of your hair and in your gallant poise and walk.
Remember, the world would not always be so receptive, they would try to tell you that you aren't beautiful, that your features are not "refined' or 'exquisite' enough. But Truthfully, it is your kindness, intellect and power that you radiate that makes you the most beautiful.
The times of doubt are inevitable, when changing yourself to fit societal standards of beauty might seem alluring and pressures from celebrities and instagram baddies would be overwhelming.
It is important that we look beyond the facade and recognize what true beauty is the authenticity in living in your own truth.
In these times, take courage and stand on the shoulders of the African queens before you.
Always remember the saying "The darker the berry, the sweeter the juice"
Black truly is beautiful.
##blackgirlmagic #blackisbeautiful #nationaldaughtersday #internationaldayofthegirl
Bola Balogun
Your Devoted Mother
15 years!
That’s how long we’ve been the silent architecture behind some of the biggest names in luxury beauty and lifestyle entering the Nigerian market.
From guiding Hermès, L’Oréal Luxe, Estée Lauder, and MAC Cosmetics, etc. through the nuances of cultural relevance, to positioning lifestyle powerhouses for deeper audience connection, we’ve been the common denominator in uncommon success.
But we stopped counting the years and started building for the centuries.
Today, Glambrand is no longer just a page. We are three distinct expressions of influence:
1. Strategic PR for Beauty Brands
(Amplifying products with precision)
2. Cultural Positioning for Lifestyle Brands (Embedding labels into the culture)
3. Impact-Driven Narratives for Legacy Organizations (Building stories that outlast us)
Different rooms. Same standard of excellence.
#reintroduction #glambrandagency #pr #impact
Our founder @bbalogun , hosted the PRWF Premium Soirée 2.0; an exclusive event of the Premium Members Club for senior women in PR & Communications.
The evening held at the prestigious @thedelborough Lagos, brought together premium members of the @ngwomeninpr and @prwomenfdn , igniting inspiring conversations and meaningful connections.
Mrs. Tolulope Olorundero, founder of the Public Relation Women Foundation, delivered the
opening speech, setting the tone for an evening of engagement and collaboration. Guests
enjoyed gourmet treats, handcrafted cocktails, and a carefully curated atmosphere, the beginning of many more opportunities for growth, connection, and empowerment.
Premium Soirée 2.0 was more than an event; it was a celebration of women shaping the future of PR in Nigeria.
#glambrandagency #womeninpr #soirée #networking #collaboration
Our Founder and CEO @bbalogun pulled up to @ewafrica_ for a panel session on how style, culture and entertainment influence each other.
Her knowledge on fashion, beauty and media brought a unique perspective to the conversation.
The session re-emphasized that fashion and beauty aren’t just accessories to entertainment, they’re core engines of culture.
#EWAfrica #lifestyle #PRlife #beautymarketing #glambrandagency
Over a decade of shaping beauty and lifestyle storytelling across Africa.💫
Glam Brand Agency has been named Outstanding Lifestyle Communication Agency of the Decade at the EDGE Awards 2025. We’ve always believed that beauty is identity, confidence, and connection.
This award fuels our commitment to shaping authentic narratives and building meaningful brand relationships across Africa. 🥂To continued growth.
Thank you @marketingedgem for this honor.
#EDGEAwards2025 #beautyinAfrica #lifestylecommunication #PRagency #GlamBrandAgency
Last week, I was honored to be invited by @ngwomeninpr@africaprweek to speak at the African PR week in Nairobi, Kenya. A gathering of brilliant minds shaping the future of public relations across the continent. It was a privilege to not only share, but also learn and understand new, unique insights from seasoned professonals whose work continues to move Africa forward. The experience was truly enriching, filled with powerful presentations and fresh perspectives on innovation and representation in our industry.
Thank you so much @kwelakustudio team for sorting out my outfits last minute.
It was truly an unforgettable experience! Will miss you Kenya!🇰🇪
It's an honour to be chosen as a judge for @advertisingweek " Future is Female Award" Africa 2023. Its even more exciting to be amongst some of the best women in Marketing and Public Relations across Africa. Looking forward to choosing the next generation of female PR and Marketing superstars.
#glambrandagency #beautypr #beautyprnigeria
