Check out the all new @ixsmtb Carve 1.0 MIPS. Stoked how that campaign worked out. From the creative idea, the shooting to the release. So many weeks of work together as a team. Thanks everyone involved and thanks for the trust.
At 73, Peo Vernassa is still ripping trails with the energy of a kid—proof that passion doesn’t age. Haven’t seen his story yet? Head to the Trek bikes YouTube channel and check it out. Don’t we all want to be like Peo when we get there?
Talents: Peo & Roberto Vernassa
Client: @trekbikes
Video: @bohnian
Director: @lippinger@bayercb
Agency: @tanne_neun
Idea & Concept: @harald.philipp & @bayercb
Peo and Roberto Vernassa show just how far passion and dedication can take you. At 73 and 67, these brothers are still shaping trails and evolving the sport they helped build—turning Molini into a cornerstone of Europe’s enduro scene.
Spending those unforgettable days with them was a powerful reminder of what lifelong stoke looks like. We left the shooting with a new goal: to be like Peo and Roberto when we reach their age.
The video is now live on Trek’s YouTube channel—go check it out!
Huge thanks to everyone involved especially @harald.philipp & @bohnian for all the work and support.
Molini wouldn’t be the MTB heaven it is today without Peo & Roberto Vernassa. Decades later, they’re still riding, still shaping, still inspiring—and we’re proud to have captured the story of the brothers who built its legacy. And honestly, who wouldn’t want to ride like Peo at 73?
Some end of the season riding with @bayercb@toni_bck and @machete.mechanics having good time and fixing the moments in the memory waiting for next year opening in March
Are you ready?
#ridemtb #ridewithfriends #ridemolini #mtbmolini #agrifoglio #mtbholiday #liguriamtb #bestriding
Alles begann vor 20 Jahren, als Christoph mit seinen Freunden Bilder beim Dirtjumpen machte. Nun ist er in einer Marketing-Agentur, verlässt aber auch gerne den Schreibtisch, um als Fotograf tätig zu sein.
“Die Fotografie und der Mountainbike-Sport sind seit vielen Jahren meine Leidenschaften.”
Das Fotofolio von @bayercb findet ihr in der aktuellen Ausgabe #122 🙌 Klicke hierzu einfach auf den Link in der Bio🫶
#bergstolz #fotofolio #bilder #mountainbike
The latest episode of the Bosch „Moments that matter“ series is out. Featuring @harald.philipp talking about his motivations to ride and why the eMTB brought a whole new dimension to his riding. Head over to the @boschebikesystems YouTube channel and check the video made by @bohnian and myself.
