@Kappa Authentic presents the SS26 collection
@Kappa_Authentic — the spinoff fashion brand launched last year, blending Kappa’s iconic football heritage with modern streetwear — has released its strongest collection yet for Spring/Summer 2026, with a charming campaign shot on location in Palermo.
#Kappa #KappaAuthentic
#BasicNet
Il Gruppo @basicnet , già proprietario dei marchi K-Way, Superga, Sebago, Briko, Jesus Jeans, Sabelt, Robe di Kappa e Kappa, ha annunciato tra fine 2025 e inizio 2026 due importanti acquisizioni strategiche:
📌 l’icona del beachwear Sundek, per un enterprise value di 33,5 milioni di euro
📌 lo storico marchio americano Woolrich, fondato nel 1830, per un entreprise value di 90 milioni di euro
Ma quali sono i criteri che guidano le decisioni di BasicNet in fatto di marchi da acquisire?
Lo abbiamo chiesto a Lorenzo e Alessandro Boglione, CEO di BasicNet. Per ascoltare la puntata completa, commenta “BasicNet” e ricevi la puntata in DM 🎦
A volte la trasformazione migliore è quella che non fa rumore 🔕
In ambito informatica lo chiamiamo refactoring: non aggiunge feature, ma rende il sistema più solido. In azienda un principio simile diventa una strategia vincente: aggiornare poco per volta processi, logistica, sistemi, ruoli, competenze allena a un cambiamento limitato ma continuo.
E così, quando arriva il momento in cui il mercato ti obbliga a cambiare davvero, tu hai già sviluppato i muscoli 💪
Per ascoltare come questo “cambiamento soft” viene gestito ogni giorno azienda, commenta “BasicNet” per vedere tutta la puntata con Lorenzo e Alessandro Boglione 🎦
Come si guida un’azienda come @basicnet , con così tanto heritage e così tanta storia, in una nuova era?
In questa puntata di Made IT abbiamo parlato proprio di questo e di quanto il passaggio generazionale non dipenda solo dalla nuova generazione, ma soprattutto dalla volontà del fondatore di fare un passo indietro.
Una cosa che mi ha colpita molto è stato proprio il coraggio di Marco Boglione di lasciare spazio, di permettere ai figli di fare i propri errori e di accompagnarli senza paura di lasciar andare le redini: una capacità tutt’altro che scontata per chi ha creato un’azienda da zero.
Per ascoltare la puntata completa, commenta “BasicNet” e ricevi la puntata in DM 🎦
Together with @VogueItalia and @GQitalia , @kway_official opened a dialogue between the mountain world and fashion, sport, music and new cultural perspectives.
Hosted at BasicVillage in Milan, the project transformed the space into an alpine-inspired setting. Through talks and live moments, #MontagnaMilano explored the mountain as a place of inspiration, movement and respect for nature — a space where ideas meet and new visions emerge.
#KWAY
#BasicNet
From January 13 to 16, #Woolrich and #Sebago are taking part in #PittiUomo109, one of the leading international events in menswear, held at the Fortezza da Basso in Florence.
Sebago presents collections structured around thematic worlds, while Woolrich highlights its American heritage with a curated selection of iconic archival pieces.
@Sebago_world@Woolrich@PittiUomo_official #BasicNet
SEBAGO YEAR BOOK ISSUE No. 03
@Sebago_World presents the third edition of our editorial project—a deep dive into the heart of Sebago, its distinctive style, and unmistakable legacy. Explore the volume and immerse yourself in the world of Sebago.
#SEBAGO
#BasicNet
We’re delighted to announce that BasicNet Group has reached an agreement to acquire @sundek_official .
Founded in San Francisco in 1958, Sundek was among the first brands to shape surfwear, becoming one of the key players in the emerging Californian surf culture. Not simply technical apparel, but a true symbol of a lifestyle: freedom, counterculture, music, a rebellious spirit, and community. In the 1960s, the brand expanded from the California coast to Hawaii and then along the East Coast, accompanying — and often anticipating — the evolution of surfing as a cultural reference. 1972 marked an iconic moment with the creation of the Rainbow Boardshorts: quick-dry nylon, seamless, and the unmistakable rainbow on the back. A garment that transcended beachwear to become a distinctive sign of identity, style, and belonging to surf culture.
The acquisition of Sundek allows BasicNet S.p.A. to enrich its portfolio with another brand of great history that perfectly fits within the Group, covering a category—beachwear—that is currently not represented. Sundek is a brand that seemingly reflects the qualities required to become part of the Group: history, iconicity, color, and strong recognizability.
#BasicNet #Sundek
@KWay_official announces @ScottyJames31 as its new Brand Ambassador.
K-Way has named Scotty James, one of the most talented and renowned Australian snowboarders on the international scene, as its new brand ambassador. James is a two-time Olympic halfpipe medallist, four-time world champion in the same discipline, and seven-time X Games gold medallist.
With this partnership, K-Way — already well established in the world of skiing — strengthens its connection to snow sports by expanding into snowboarding as well. For the 25/26 winter season, a special K-Way x Scotty James capsule collection will also be launched: a limited-edition line co-developed with the athlete, featuring a jacket, pants, vest, and neck warmer.
#KWAY #ScottyJames
#BasicNet
@Kappa and @legab present the Red Ball with the campaign “…Not Even with a Flower”
Once again this year, Lega Serie B and Kappa renew their commitment to raising awareness across all sports communities by presenting the Red Ball— a special edition of the official Serie BKT match ball created for the International Day for the Elimination of Violence Against Women, observed on November 25.
The campaign will be accompanied by numerous initiatives in the stadiums.
Among the most significant is an artwork that will take the field: the “Alberto Picco” Stadium will host a floral installation created by @ballondflor , a women-driven company based in Los Angeles specializing in soccer-themed floral designs. This project aligns perfectly with the “…Nemmeno con un Fiore” (‘...Not even with a Flower”) campaign and its central message.
#Kappa #KappaSport
#BasicNet
We’re delighted to announce that BasicNet Group has reached an agreement to acquire Woolrich.
Founded in 1830 by John Rich in Pennsylvania, Woolrich is one of the oldest American producers of wool fabrics and outdoor clothing. The company was created to provide durable and functional garments for hunters, lumberjacks and railway workers, protecting them from the harsh winters of the Northeastern United States. In 1850, Woolrich introduced the famous Buffalo Check pattern, the unmistakable red-and-black check that became an icon of rustic, authentic style. In 1940, responding to the needs of workers building oil pipelines in Alaska, the Arctic Parka was born—designed to withstand extreme temperatures and destined to become an iconic winter garment worldwide.
With this acquisition, BasicNet adds to its portfolio a brand with a strong heritage, fully aligned with the Group’s values: authenticity, iconicity and cultural impact.
#BasicNet #Woolrich
