Basic Venture

@basic_venture

We publish experts at the heart of the national and global conversation in business and economics. An imprint of @hachetteus
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It’s always a pleasure to connect with our authors in person, especially when the visit happens to fall on publication day! This past Tuesday, Nobel Prize-winning economist Alvin Roth stopped by the office to celebrate the release of MORAL ECONOMICS. In MORAL ECONOMICS, Roth argues that we can make progress on some of society’s most difficult and divisive issues—from abortion access to marijuana legalization to contraception and more—by understanding them as markets: systems that help determine who gets what, and how those markets can be fine-tuned to be more functional. Order your copy of MORAL ECONOMICS via the link in bio! Save 20% when you apply code MORAL20 at checkout. Code only valid for domestic orders now through June 12, 2026. Not case sensitive, apply code at checkout.
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2 days ago
MORAL ECONOMICS: From Prostitution to Organ Sales, What Controversial Transactions Reveal About How Markets Work by Nobel Prize-winning economist Alvin Roth is available now! Some of the most intractable controversies in our divided society are, at bottom, about what actions and transactions should be banned. Should women and couples be able to purchase contraception, access in vitro fertilization, and end pregnancy by obtaining an abortion? Should people be able to buy marijuana? What about fentanyl? Can someone be paid to donate blood plasma, or a kidney? Disagreements are fierce because arguments on both sides are often made in uncompromising moral or religious terms. But in MORAL ECONOMICS, Roth asserts that we can make progress on these and other difficult topics if we view them as markets—tools to help decide who gets what—and understand how those markets can be fine-tuned to be more functional. Markets don’t have to allow everything or ban everything. Prudent market design can find a balance between preserving people’s rights to pursue their own interests and protecting the most vulnerable from harm. Combining Roth’s unparalleled expertise as market design pioneer with his incisive, witty accounts of complicated issues, MORAL ECONOMICS offers a powerful and innovative new framework for resolving today’s hardest controversies. Order your copy today and receive 20% off with code MORAL20. Link in bio. Code only valid for domestic orders now through June 12, 2026. Not case sensitive, apply code at checkout.
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5 days ago
Some of the most intractable controversies in our divided society are, at bottom, about what actions and transactions should be banned. Disagreements are fierce because arguments on both sides are often made in uncompromising moral or religious terms. But in MORAL ECONOMICS, Nobel Prize-winning economist Alvin E. Roth asserts that we can make progress on these and other difficult topics if we view them as markets—tools to help decide who gets what. Find out the answers to these pressing controversies and so many more on in MORAL ECONOMICS, hitting shelves May 12. Preorder your copy today and receive 20% off with code MORAL20. Link in bio Code only valid for domestic orders now through June 12, 2026. Not case sensitive, apply code at checkout.
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17 days ago
🎙️ Fresh off the mic! Nobel Prize winning-economist Alvin Roth sat down with @daxshepard of @armchairexpodd yesterday to discuss his upcoming release, MORAL ECONOMICS. Hitting shelves May 12, MORAL ECONOMICS offers a powerful and innovative new framework for resolving today’s hardest controversies. Should women and couples be able to purchase contraception, access in vitro fertilization, and end pregnancy by obtaining an abortion? Should people be able to buy marijuana? What about fentanyl? Can someone be paid to donate blood plasma, or a kidney? Disagreements are fierce because arguments on both sides are often made in uncompromising moral or religious terms. But in MORAL ECONOMICS, Roth asserts that we can make progress on these and other difficult topics if we view them as markets—tools to help decide who gets what—and understand how these markets can be fine-tuned to be more functional. Listen to the full episode anywhere you get your podcasts, and don't forget to preorder your copy today! #nonfiction #newbooks #economics #business
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24 days ago
🚀 Ready, set, launch! Happy publication day to MISSION READY: How to Build Teams That Perform Under Pressure. @ltelkins leads NASA’s Psyche mission, a $1.2 billion megaproject that sent a spacecraft on an eight-year journey to investigate an asteroid between Mars and Jupiter. Along the way, she has managed challenges ranging from potentially catastrophic technological malfunctions and overbudget subcontractors to fraught email chains about who clogged the toilet. And she has done it all while building an extraordinary team culture. MISSION READY provides a blueprint for building strong teams capable of delivering exceptional results in high-pressure situations. Drawing on social science, cognitive science, and organizational science research, Elkins-Tanton gives practical advice on how both individual contributors and leaders can excel, even for projects that don’t involve launching a rocket into space. “MISSION READY is a practical guide—with checklists, surveys, and actionable advice—but the real experiences and examples chronicled by Elkins-Tanton are what bring these valuable lessons to life.” - Deepak Kamra, general partner, Canaan Partners “MISSION READY is a powerful guide to building teams that thrive under pressure.” - Adena Friedman, chair and CEO, Nasdaq Order your copy today via the link in bio. #bookstagram #nonfiction #books #leadership #teammanagement #pubday
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26 days ago
Prepare for launch! 🚀 @ltelkins shares a sneak peek of her new book, Mission Ready: How to Build Teams That Perform Under Pressure, on sale April 21, 2026. Lindy Elkins-Tanton leads NASA’s Psyche mission, a $1.2 billion megaproject that sent a spacecraft on an eight-year journey to investigate an asteroid between Mars and Jupiter. Along the way, she has managed challenges ranging from potentially catastrophic technological malfunctions and overbudget subcontractors to fraught email chains. And she has done it all while building an extraordinary team culture. “Mission Ready” provides a blueprint for building strong teams capable of delivering exceptional results in high-pressure situations. Even for projects that don’t involve launching a rocket into space, the lessons in this book will help readers guide their teams to new heights. “A powerful guide to building teams that thrive under pressure.” – Adena Friedman, chair and CEO, @nasdaq “With a great selection of space-flight stories and grounded research, Elkins-Tanton delivers a model for leadership that shows how clarity, kindness, and courage lead to mission success for any team. – Bob Smith, former CEO, @blueorigin Preorder your copy today at Basic-Venture.com!
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1 month ago
THE RULES THAT MAKE US by trailblazing business anthropologist, Oliver Sweet, is available now from Basic Venture! “Filled with illuminating case studies, this is a stimulating examination of the hidden influences that guide people’s actions.” ―Publishers Weekly Grab your copy today at the link in bio! #business #anthropology #culture
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1 month ago
THE STORYTELLER'S ADVANTAGE won the @porchlightbooks Award in Innovation & Creativity, and we're hosting a giveaway to celebrate! Three of our Instagram followers will win a copy our latest award-winning title. Giveaway runs March 2–13, 2026. NO PURCHASE NECESSARY. Open to US residents, 18 and older. Void where prohibited or restricted by law.
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2 months ago
THE DOOM LOOP by Eswar Prasad is available now from Basic Venture! Global economic power is shifting, liberal market-oriented democracies face growing domestic turmoil, and international trade and financial integration is crumbling. How did we get here? The acclaimed economist and author of “The Future of Money” argues that the forces meant to stabilize the world’s economy are in fact driving global instability. #bookstagram #recession #economics #inequality #davos
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3 months ago
“The Billionaire Who Wasn’t: How Chuck Feeney Secretly Made and Gave Away a Fortune,” the bestselling life story of “the James Bond of philanthropy” by Conor O’Clery, is now available in an updated paperback edition! #bookstagram #philanthropy #warrenbuffet #billionaire #charity
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3 months ago
“IT’S ON YOU: How Corporations and Behavioral Scientists Have Convinced Us That We’re To Blame for Society’s Deepest Problems,” by Nick Chater & George Loewenstein, is now available from Basic Venture! “Excellent. A master class on how to blend individual psychology with institutions, so that people are encouraged to get involved and develop solutions to our urgent problems via the democratic process.” —​Daron Acemoglu, Nobel Laureate and author of “Power and Progress” #nonfictionbooks #economics #behavioraleconomics #nudge #management
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3 months ago
Happy publication day to @goldiecylon and her amazing new book “Personal Branding For Introverts”! Goldie Chan, dubbed “one of the most authentic and creative voices in personal branding” (Dorie Clark, author of The Long Game), shows introverts how to leverage their unique strengths to get ahead To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel daunting—particularly for introverts. Conventional wisdom holds that introverts should fake extroversion in order to succeed, advice that can be terrifying for anyone who finds social interaction exhausting. Personal branding expert and introvert Goldie Chan says it doesn’t have to be this way. Chan empowers introverts to create memorable and recognizable personal brands without feeling the pressure to become someone else. With examples from everyday introverts to introvert celebrities like Taylor Swift and LeVar Burton, Chan shows how introversion can be a superpower when building a personal brand. She shares strategies for goal setting, navigating in-person networking events, building online and offline communities, partnering effectively with extroverts, and sustaining energy for the long run. This book is essential reading for any introvert looking to level up a career or community without sacrificing authenticity. #nonfiction #nonfictionbooks #branding #personalbranding #personalbrand #introverted #introversion #introvertstruggles #introvertproblems #introvertmemes #booktok #bookstagram
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6 months ago