New advertising format now available on Base for Music: Spotify Display ads 🚀
Designed exclusively to reach Spotify Freemium users, Spotify Display ads feature visuals integrated directly into the Spotify player, as well as native homepage integrations, similar to Spotify Showcase.
This format enable you to precisely engage fanbases of similar artists or highly relevant playlists, making it a powerful lever for audience expansion and new fan acquisition.
By reaching new listeners and driving active streams, Spotify Display ads also generate strong positive signals for Spotify’s algorithm, supporting increased visibility and future recommendations.
👉 Start your Spotify Display campaign today via Base for Music!
✅ Knowing that a campaign performed well is one thing. Knowing how well (and compared to what) is where the real insight lives.
We're thrilled to introduce our new Benchmark feature: built for teams managing a high volume of campaigns, this comparative view of your campaigns reveals what's actually working and why.
🔎 Compare hundreds of your ad campaigns
💡 Filter by artists, campaign objectives, or ad networks
📈 Use these signals to adjust your strategy and make smarter decisions
Launching a music video in a competitive market can be a challenge, with visibility often limited in the critical first days.
To tackle this, a targeted YouTube pre-roll campaign was activated via Base for Music, reaching high-affinity audiences with custom segments built around similar artists. This activation generated strong engagement signals that helped the video enter the Top 2 of YouTube France charts.
📈 Explore the full strategy and insights in the complete case study on our blog.
40% of Spotify streams come from algorithmic playlists.
Yet, for most professionals, the levers to trigger algorithmic amplification still feel unclear.
In this article published on @musicallybiz , we break down how data can be used to identify growth opportunities and drive algorithmic growth on Spotify.
be honest, have you pulled your hair out while trying to set up a meta ad?? 😤
you’re not alone.
that’s why we asked our pals at @baseformusic to integrate their easy-to-use dash into our app so you can find new fans on meta, Spotify, YouTube and TikTok faster than your Greggs order is ready.
don’t believe us? try it for yourself with our 7 day trial.
also check out our artist ambassador @nohlandmusic if you’re a fan of 2000s pop rock with a dash of 80s flair 🤏
#independentartist #musicmarketing #musicpromo
How to leverage pre-save campaigns as a strategic tool for fanbase growth? 🔍
Activated via Base for Music, this pre-save campaign used dedicated pre-save links to generate early engagement and build the first layer of a reactivable fanbase. With 254 pre-saves at a €0.94 cost per pre-save, the campaign converted paid reach into qualified fan connections, capturing listener data that can be leveraged for future activations.
Beyond strong performance metrics, including Spotify listener growth and social audience expansion, the campaign combined audience insights with direct fan connections to enable smarter targeting, informed marketing decisions, and more efficient fanbase development.
📈 Dive deeper into the data in the full case study on our blog.
What if you could trigger algorithmic amplification through fanbase activation? 🔍
Activated via Base for Music, this Spotify Showcase campaign combined cost-efficient stream generation with measurable on-platform impact.
Beyond performance metrics, the Showcase format effectively re-engaged warm audiences, driving sustained listening behaviors that triggered algorithmic amplification. These active streams, increased reach, and fan growth contributed to a +3% lift in Popularity Score, reinforcing post-campaign discoverability and algorithmic performance.
📈 Dive deeper into the data in the full case study on our blog.
Founded in 2012 and based in Paris, @rochemusique is an independent label at the forefront of the electronic music scene, with a roster that includes artists such as FKJ, Kartell, Dabeull, and Didi Han, to name just a few.
For their marketing strategy and digital campaigns, Roche Musique has chosen Base for Music: we are proud to have been collaborating with them for over two years!
Base for Music wishes you a happy new year! ✨
As we step into 2026, rap, pop, and electronic make up the top 3 genres among our artists.
What will be the trend this year?
No matter the genre, our approach stays the same: fans make your goals possible.
Base for Music Wrapped 2025 ✨
From successful campaigns driven by algorithmic amplification to music marketing that puts fans at the heart of growth. In 2026, our mission continues: helping artists grow through their fans 🚀
Daddy DJ is celebrating 25 years! 🎂
To mark the occasion, @thisisdaddydj is releasing a Daddy DJ 7 Limited Edition.
We’re thrilled to support this reissue with Base for Music on its marketing strategy.
