I’m excited to be part of the MOBO Summit in association with Amazon Music on Tuesday 24th March at Aviva Studios, home of Factory International, as part of MOBO Fringe 2026.
As MOBO marks its landmark 30th anniversary and heads to Manchester for the first time, the Fringe is bringing together leading voices from across the industry for a day of insight, celebration and practical guidance.
I’ll be speaking on Championing AI for Good with MOBOLISE x Salesforce, exploring how AI can create real impact and open up opportunities for diverse communities.
We’re also giving the community free access to Salesforce AI training via Trailhead, because no one should be left behind. The time to upskill is now.
Check out the MOBOLISE by MOBO app for free access to Salesforce training.
See the full programme at mobo.com/fringe
@mobolise@Salesforce@Mobofringe
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Thoughts? Are you experimenting with AI in your creative process yet?
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