How many upgrades do we have left?
Let’s end fast tech.
Fast tech’s race to upgrade bears a growing responsibility for the climate crisis.
The total digital industry accounts for 4% of global greenhouse gas emissions and could represent 14% of total global emissions by 2040, all else being equal (projection for 2040 made considering the 2016-level of global greenhouse gas emissions).
More in our l!nk !n b!0
Perfectly Imperfect and @backmarket are taking over @silenceplease this Saturday (5/16) to celebrate the launch of Back Market’s Ugly Computer: a collection of perfectly functional MacBooks with unique stories and looks.
hosted by @turtlewithhat_
DJ sets from @nation_soldier , @velvetteblue , @djthankyou , and @rockierode
exclusive merch, interactive exhibits, flash tattoos, drinks, and more ⭐
rsvp link in our bio
5.3 billion electronic devices get thrown away each year… even tho 80% still work! But @backmarket is giving a new life to second-hand tech that can be overlooked aka The Ugly Computer AD ♻️
Back Market is challenging the idea that imperfect means broken & keeps value in items that have been written off for how they look, not how they perform
Inspired by their approach to embracing the imperfect, I create a bag from leftover fabric. Highlighting all the seams and paths through decorative joining embroidery, I wanted to show the beauty in cracks.
You can explore their Obsolete category online, where perfectly good tech gets a second life. While not only being better for the planet, it’s also more cost-effective 💚💚
200,000 of you 🌍 One home for us all.
This account is now the global Instagram home for the entire Back Market community. We couldn’t have picked a better moment as we celebrate with 200k followers from across the world.
Whether you’ve been here from the start or just found us: Welcome. Bienvenue. Bienvenidos. Willkommen.
Sony killed the production of the MiniDisc Player in 2013. Hundreds of artists and collectors are refusing to let it die.
“The vintage audio corner of the internet, where the MiniDisc collectors lurk, seems to be the happiest part of the web” - Michael Yan (@minidiscovery )
Read the full love letter to the MiniDisc at the link in our bio.
Remember when tech was an escape, not something you escaped from?
Together with a refurbished tech marketplace @backmarket , we asked our readers and past guests to share stories about devices that are fun and actually helpful, and don’t suck the joy out of life.
Take this guide as a reminder that good taste is about better choices, not chasing what’s hot.
Whether you’re shopping for a gadget to help you tap in or unplug, buying refurbished is a smarter and more affordable move!
comment a “⭐️” and we’ll send you the full post
illustrations @ohitszhou
Here’s everything you need to know about the Ugly Computer, a new way to save money on 100% functional devices while fighting against fast tech.
Get ugly at the link in our bio.
Here’s the problem: Big Tech’s arbitrary beauty standards send perfectly functional laptops to landfills for a couple “beauty marks.” The visual imperfections on these devices (like old sticker marks) only impact one thing: the price.
So we’re doing something about it: You can now buy an Ugly Computer on Back Market. Every device is guaranteed to be 100% functional, and save you even more money.
It’s what’s on the inside that counts. Learn more and get ugly at the link in our bio.
It’s downgrade season.
Our latest campaign made its way from subway stations and billboards to the internet, leading to genuine discourse on resisting upgrade culture, AI slop fatigue, and nostalgia for bygone eras in tech.
Embracing slow tech helps us take our power and attention back. There’s never been a better time to downgrade.
News: We’re on @time ’s 2026 list of the world’s most influential companies 🏆
We’re truly honored, but the truth is it’s less about us and more about the global shift toward smarter, more sustainable tech consumption. More and more people are looking to escape the constant upgrade cycle by reaching for refurbished instead of new.
Our mission stays the same: Prolong the lifespan of devices through circularity and repair 🔄🪛💻 Shift happens.
HONK!!! 📯 We’ve always championed mature models at Back Market, whether they’re retro tech devices like early iPods and Gameboys, or smartphones and laptops from a few upgrade cycles ago. The high fashion world is following suit: Models in their 50s and 60s notably walked runways for top fashion houses this year, including at Paris Fashion week in March.
Trends come in go in all industries, but a celebration of maturity and seeing value beyond newness is more than a fad: It’s a means for liberation. Age is just a number, but maturity is an asset.
