Made to stand out.
Mario Galaxy takes over The Shoreditch Stack, dominating the heart of East London.
Multiple formats, one unmistakable presence.
#BackLiteUK #OOH #LandmarkSeries
Introducing The Knightsbridge.
A defining addition to The Landmark Series in one of London’s most prestigious locations.
Upgraded. Elevated. Now live.
Desirable by Tomorrow.
#BackLiteUK #London #LandmarkSeries
This is the Landmark Series.
Redefining premium digital Out-of-Home across London, setting new standards in scale, design, and brand impact.
Built to deliver unmatched visibility, this network reflects our commitment to innovation at every level.
#BackLiteUK #DesirableByTomorrow
Inside BackLite UK.
Sam Dayeh, Group Strategy Director, works across our London portfolio, making sure every location has a clear role to play, from Shoreditch and Oxford Street to neighbourhoods like Hammersmith and Wimbledon, across twenty boroughs.
It starts with understanding neighbourhood dynamics, how audiences behave, and how people actually move through the city. That’s what turns visibility into something more valuable.
With over 30 years in media strategy, Sam brings a long-term view on how brands show up across London, connecting place, audience and ambition at scale.
BackLite UK delivers premium, large-format digital OOH across some of London’s most influential environments, combining scale, precision and reliability without compromise.
#BackLiteUK #DesirableByTomorrow #London
@warnerbrosuk presents 'Wuthering Heights' on Shoreditch Stack, part of The Landmark Series.
A bold, atmospheric campaign bringing this iconic story to the heart of East London.
High-impact. Unmissable. Built for visibility at scale.
#BackLiteUK #DesirableByTomorrow #London
At BackLite UK, care is built into how we operate, in the standards we set, the way we collaborate and the trust we build.
Meet Jack, our Head of Sales.
With over a decade of experience and knowledge of the UK OOH market, Jack plays a central role in shaping how BackLite UK works with partners across the industry. His focus on collaboration, long-term relationships and disciplined decision-making reflects the care that underpins everything we do.
#BackLiteUK #DesirableByTomorrow
Yas Island Abu Dhabi activated throughout BackLite UK’s premium digital Out-of-Home network, extending the destination’s presence through a cross-border campaign designed for scale.
Positioned across our Landmark Series, Portrait and Landscape Galleries, and Digital Icons, the campaign unfolded within cultural districts, commuter corridors, and high-footfall urban settings. Integrated into environments defined by movement and attention, the creative held a consistent presence across the capital.
#BackLiteUK #DesirableByTomorrow
Across key UK locations, our premium large-format digital networks are intentionally positioned within high-impact environments that reflect the pace and character of their surroundings.
From iconic destinations to prominent commuter routes, location shapes how our network is seen and experienced.
#BackLiteUK #DesirableByTomorrow #London
Desirable by reflects the principles that shape how the BackLite UK network is developed and experienced.
Built around five pillars, they focus on premium locations, close alignment with industry, strategy informed by intelligence, and progress with purpose.
#BackLiteUK #DesirableByTomorrow
Desirable by Tomorrow reflects the vision behind BackLite UK.
A forward-looking approach to premium locations, strategic placement, and a growing digital network across the UK.
#BackLiteUK #DesirableByTomorrow
London Lites is now BackLite UK.
With a portfolio of over 85 premium digital screens, BackLite UK is London’s leading premium large-format DOOH platform.
Built with a clear focus on execution and scale across the network. Desirable by Tomorrow.
