MAGIC Fund

@backedbymagic

Early stage fund built by founders for founders; we’ve invested in 250+ companies across 22 countries
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Weeks posts
Wholesale lending runs on infrastructure most people never think about. When a car dealership finances its inventory, or a marine equipment distributor funds its floor plan, there’s a lender on the other side managing origination, audits, and risk, often across dozens of dealer relationships at once. For most of those lenders, that process still involves fragmented tools and manual workflows. Vero Technologies is the fix. MAGIC is proud to be backing the Vero Technologies team as they build the modern infrastructure layer that wholesale lending has long needed.
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1 day ago
We are pleased to spotlight Plastic Back, a clean tech company in our portfolio converting plastic waste into crude oil and other valuable chemicals. 370 million tons of plastic waste are produced every year. Only 13% is recycled. The remaining 87% overwhelmingly ends up in landfills because existing methods are too energy-intensive, too expensive, and too selective about the plastics they’ll accept. Plastic Back is solving this at the process level. Their conversion unit uses chemical oxidation to treat all plastic types, including PVC, mixed, and contaminated plastics, converting them into crude oil, waxes, and short hydrocarbon fractions for petrochemical reuse. The process operates under 100°C, a 5X energy reduction compared to standard pyrolysis. For waste producers, this means an alternative to expensive removal fees. For landfills and treatment sites, it means less volume. For the petrochemical industry, it means a cleaner, circular feedstock. Founded by Tal Cohen, Plastic Back is building infrastructure that closes the loop between waste handling and petrochemical production.
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8 days ago
When everyone has the tools to create, the most valuable skill becomes the ability to cut through the noise. Check out the full article on “Curation and Community in an Age of Convergence” with the link in our bio.
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9 days ago
The best founders don’t just build. They listen. In this snippet, our General Partner Jacob Cohen, breaks down how to find product-market fit, from direct user conversations to daily industry signals.
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11 days ago
An Earn-out is a bridge. By tying a portion of the exit price to future milestones; revenue, product launches, or user growth, both sides get what they want. The founder gets a higher price by proving their projections were real, and the buyer is protected if the growth stalls. However, if you’re signing an earn-out, ensure you keep the operational control needed to win. Is an earn-out a fair middle ground or a “trap” for founders? Let us know in the comments.
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15 days ago
Curation used to be a competitive advantage. Now it’s table stakes. Our new piece breaks down why the most valuable platforms of the next decade won’t just aggregate content or capital. They’ll shape taste, build community, and sit at the intersection of both. @alicheung unpacks what convergence actually means for founders building at that crossroads. Link in bio🔗
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22 days ago
Congratulations to Proof Trading on closing their Series A! Proof is an execution-only broker-dealer that builds algorithms for institutional equity clients, with a level of transparency that goes beyond marketing. Whitepapers, platform documentation, and quantitative research, all public. In a market where pricing is opaque and conflicts of interest are structural, that’s a meaningful differentiator. This round funds team growth and a new product direction: an AI co-pilot for buyside traders. At MAGIC, we back founders who understand market structure well enough to fix it.
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24 days ago
We are delighted to spotlight our portfolio company, Credable, a Dubai-based fintech building the embedded banking infrastructure for emerging markets. Despite rapid mobile adoption across Africa and beyond, hundreds of millions of people remain underbanked, not because they lack access to phones or platforms, but because the financial services were never built into the channels they already use. Credable is solving this at the infrastructure level, enabling businesses from mobile operators to e-commerce platforms to offer loans, savings, and asset financing products directly to their customers, in weeks. Founded in 2021 by Nadeem Juma, Jad Abbas, and Michael Tarimo, a team with decades of combined experience building fintech solutions across East Africa and beyond, Credable is doing what so many have promised and few have delivered: banking that meets people where they are.
3 0
26 days ago
Remote teams don’t fall apart because of distance. They fall apart because of poor communication. In this snippet, our General Partner, Troy Osinoff shares how to keep communication strong across a distributed team, from building genuine team connection to getting meeting cadence right at the senior level.
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29 days ago
Congratulations to our portfolio company, Kivo Health on their partnership with Optum Arcadia! Chronic lung disease drives some of the highest hospitalization rates and costs among seniors, with projections reaching $60B annually by 2030. Kivo is addressing this directly, bringing AI-powered virtual rehab and care to patients in their homes, between clinical visits, where consistency of care actually moves outcomes. We’re excited to back teams using technology to make effective, accessible care the default for seniors with chronic disease.
3 0
1 month ago
Building a growth team that actually performs starts with the right fundamentals. In this snippet, our General Partner, @troy breaks down the key steps to building an effective growth team, from setting clear goals and KPIs to hiring multi-faceted professionals who can do more than one thing well.
3 0
1 month ago
Congratulations to @somos.internet on closing a $40M Series B! In four years, Somos has grown into Medellin’s third-largest fiber provider, delivering multi-gigabit connectivity starting at $15/month to neighborhoods that incumbent providers left behind. They build everything in-house, from network topology to proprietary hardware, which is what makes the economics possible. At MAGIC, we’re proud to back teams building the infrastructure layer that makes everything else work.
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1 month ago