Backbone Studio Ltd

Every brand has a story to tell. My passion is helping businesses discover and articulate that story in a way that resonates. I believe that the most successful brands aren't just seen—they're felt.

Backbone Studio is a Brighton & Hove based creative studio working with clients locally and across the globe to build bold, strategic visual identities. We partner with business owners, whether they’re launching, growing, or reinventing to turn vision into brands that stand out and connect. Our process is 100% human-made, grounded in strategy, and unapologetically creative. No shortcuts, just craftsmanship, insight, and a relentless focus on what works for real people. From brand strategy and naming to logo design, illustration, and print, we deliver work that’s functional, modern, and impossible to ignore. We’re here to help you cut through the noise, build trust, and give your brand the backbone it needs to grow.

What on earth is GSM paper?! The thing everybody asks for, but nobody explains. Paper choice is one of those things most people don’t think about… until they hold the finished product in their hands. A business card on thin stock feels very different to one with weight behind it. Same design. Completely different impression. That’s why GSM is really important. It changes how your brand feels in the real world. Menus, brochures, packaging, promo materials, business cards - the paper stock is part of the experience. One of the biggest parts of the job is helping clients work out what actually suits the outcome they want, rather than throwing print jargon at them and hoping for the best. Sometimes the right choice is premium. Sometimes it’s practical. Usually, it’s somewhere in the middle. That’s the bit experience helps with, and it's why I am always here to advise. #rebrand #branding #print #graphicdesign #design

Most people come looking for a logo. What they usually need is a brand that actually works once it leaves the Instagram profile picture. A logo on its own can only carry so much. The real challenge starts when your business grows and suddenly nothing feels connected anymore. Your website looks different to your socials. Your print doesn’t match your digital presence. Every new bit of marketing feels like starting from scratch. That’s where branding comes in. With me, branding isn’t treated like a quick visual exercise.I build something with structure behind it. Something that reflects where your business is heading, not where it started. Yes, that includes a logo. But it also includes the systems around it. The sort of things that make a business feel established and recognisable across every touchpoint. If your business has outgrown its current look, that’s usually a sign you’re ready for more than “just a logo” #rebrand #branding #graphicdesign #design #redesign

Brighton still has a FREE monthly magazine. That’s rare!! For the past 2.5 years, we’ve been printing the monthly publication for Discover Brighton and it’s something I dont think the city shouldn’t take for granted. At a time when most print publications are scaling back, moving online or disappearing altogether, this one is still showing up EVERY month in physical form, completely FREE of charge. In that time, that’s meant 51 issues and over 300,000 copies printed and distributed across Brighton & Hove. You’ll find it in cafés, shops and venues (the places people actually spend time) filled with local stories, independent businesses and genuinely useful content about what’s going on in our awesome city. It’s the kind of publication that quietly helps keep Brighton feeling connected, creative and alive. Behind the scenes, it’s no small thing. Print production costs have risen significantly, and keeping something like this consistent, high quality and free takes real commitment. We’re proud to play a small part in helping keep it out in the world because I still believe not everything should live on a screen. For local businesses, it also offers something digital can’t always guarantee: physical presence, longer attention, and visibility in real-world spaces where decisions are actually made. If you’re looking to get in front of people in Brighton, it’s well worth speaking to their sales team about advertising. 🤙 If you see the latest copy, pick it up. It’s well worth your time!!

Your brand shouldn’t just live on a screen. If it’s done right, people wear it. Pick it up. Take it with them. It ends up on desks, in hands, out and about doing the job for you. That’s where merch comes in. Not a logo slapped on something cheap. Properly thought through so it actually feels like your business and where you’re heading next. If your brand’s had a glow-up, this is the bit that helps you transition into the real world. Same care as the rest of your branding. Just… something you can hold. Brand it. Wear it. Share it. #backbonestudio #branding #merchandise #rebrand #design

Don't get me wrong, I do love print, but I'm more than just The Print Guy… and that’s kind of the point. Because if your brand has outgrown where it started, a quick print job isn’t going to fix it. I take to figuring out what your business actually needs, and building something that works properly. Not just a logo slapped on top, but a full visual identity that reflects where you’re heading, not where you’ve been. You can find me deep in branding and graphic design, through to print, merch, menus, magazines and everything in between, it’s all connected. And when it’s done right, it shows. 20+ years on the tools means it’s real, on-the-ground experience. Solving problems, refining ideas, and making sure what you end up with actually works in the real world. So no… not just The Print Guy. I'm the one who makes sure your brand finally catches up with your business. #branding #printing #merchandise #print #rebrand

The yummiest lunch @redroasterbrighton with Kevin from @backbone_studio_uk - two of our Connected100 Best Brands in Brighton & Hove. For added cuteness puppy Murphy came along for cuddles while we had the Chicken Bahn Mi and it was delicious. Go try it! And for all things Brand, Design, Merch get in touch with Kevin, or I can make a personal introduction for you. Everything we do at Connected Brighton supports local businesses through our events, marketing, Social Club and Business Club. To find out more head to our website.

We love our client feedback. Check out more on our website or just Google us. #graphicdesign #design #logotype #branding #designspiration #illustration #adobe #print #printing #printdesign #screenprint #tshirtprinting #graphicdesign #design #logotype #branding #designspiration #illustration #adobe #graphic #logo #designforsale #posterdesign #brightongraphicdesigner

Grab yourself 10 A3 Posters from just £40. #graphicdesign #design #logotype #branding #designspiration #illustration #adobe #print #printing #printdesign #screenprint #tshirtprinting #graphicdesign #design #logotype #branding #designspiration #illustration #adobe #graphic #logo #designforsale #posterdesign #brightongraphicdesigner

Backbone Studio offers a seamless, integrated approach to branding, design, print, and merchandise, saving you valuable time and resources. Our team of experts, led by Creative Director Kevin Murgatroyd, combines innovative thinking with meticulous execution to deliver exceptional results. We're your single point of contact for all your brand-building needs. #graphicdesign #design #logotype #br#graphicdesign #design #logotype #br#brightongraphicdesigneranding #designspiration #illustration #adobe #print #printing #printdesign #screenprint #tshirtprinting #graphicdesign #design #logotype #branding #designspiration #illustration #adobe #graphic #logo #designforsale #posterdesign #brightongraphicdesigner

We love our client feedback. Check out more on our website or just Google us. #graphicdesign #design #logotype #branding #designspiration #illustration #adobe #print #printing #printdesign #screenprint #tshirtprinting #graphicdesign #design #logotype #branding #designspiration #illustration #adobe #graphic #logo #designforsale #posterdesign #brightongraphicdesigner #feedback