Hèritage 2026 shooting & art direction
Project & creative direction by: @by.arzedi
Talents: @carlottamocci@gabriele.manconi.5
The Sigilism Long Sleeve is built on a cotton 330gsm base that defines the garment’s primary structure.
The long sleeves, made from thermal waffle fabric, are attached at shoulder level as an inserted element, creating a material and functional contrast that interrupts the continuity of the silhouette.
The sleeves feature a DTG print inspired by cybersigilism’s aesthetics.
Hèritage & @nicholasghn for the signature beanie campaign
Creative direction: @nicholasghn
Production • Art direction • AI development: @hrtg.eu
This project does not intend to replace real casting practices. It is conceived as a research exercise aimed at studying artificial intelligence as a creative tool, exploring its limits and potentials, while continuing to support and value the essential role of human contribution in the creative process.
TRAZO ÁSPERO
A raw, nocturnal result; color born of perspective.
The city is an empty body, etched by swift, nervous hands. No coated aesthetic, only hurry and risk.
The gesture matters more than the work. The wall has always been illegal memory.
Risultato crudo e notturno, il colore nasce dalla prospettiva.
La città è un corpo vuoto, inciso da mani veloci e nervose.
Non c’è estetica patinata, solo urgenza e rischio.
Il gesto conta più dell’opera. Da sempre, il muro è memoria illegale.
- Raffaele Pinna Massa
Shots taken for the music promo of @dottorcolpa in 2023
“The focal point lies in the idea that the artist struggles to be fully understood by someone, and thus to convey their message. However, they are in no rush for this to happen; in fact, whatever situation they must face ultimately resolves itself with the thought that ‘it’s fine as long as the art continues’.
Waiting therefore becomes an inherent part of the artist’s (in a general sense) communicative imagery, whatever their nature may be. They find themselves in a state of suspension, working tirelessly to reach the result—changing what depends on them, while hoping for and relying on what does not strictly fall within their control.”
Beautifully art directed by @aldissimocanessacadone
In frame: @dottorcolpa
Styling support: @mauroballette
Studio shot: @efficio_lucem_studio
Some shots from @worldwide.brave campaign shot in november 2025
Growing up in small towns means being raised with a longing for something bigger—“Dreaming big cities.” It’s something we’ve been shaped by, almost pushed toward. Leaving.
But is it easier to dream of big cities, or to make our own cities feel big?
We reflected for a long time on where the real starting point might be—going so far away in our thoughts that we ended up coming back. And in the end, this is exactly where we want to start, on our own way
That’s why reinterpreting places, concepts, and sensations; challenging public and common assumptions; and offering another way of seeing the world is just as important as leaving. Because when everyone else has gone, maybe, in the silence, you can rediscover a sense of belonging to something you had forgotten
Photography: @baccoli
Model: @giorgia_coradduzza
Styling: @_lore_camedda
Research and analysis of lives on the edge, “Suburbia” arises from the need to explore suspended spaces and existences, a shared feeling of being simultaneously inside and outside
Exploring a place where time seems to flow according to its own rhythm, suspended between daily rituals and collective memory
Photo: @baccoli
Styling/Creative direction support: @nicholasghn
Model: @_carlottafois_
