Welcome to Babe 💙
Here’s what to know:
✨ Results-driven formulas
✨ Clinically tested + thoughtfully made
✨ No one-size-fits-all beauty standards
Your routine just got better 🤩
These just aren’t popular…they’re proven🤍
Our best sellers are best sellers for a reason: real routines, real consistency, real results.
If you’re new here, start with these ✨
Your Babe routine is a lot closer than you think 👀
Start at babeoriginal.com or find us online + in-store at some of your fave retailers! Tap the link in bio to find us near you 🔗🛍️✨
Meet your new night time non-negotiable 🤩
Our NEW Eye Bright Under-Eye Serum is the latest addition to our treatment lineup. Wake up to instantly hydrated, brighter, and de-puffed under-eyes. It’s everything you’ve been dreaming of 🌠
Shop now at Babeoriginal.com 🛒✨
Walmart era? We’re here for it 🙌✨
Babe Original is expanding into 1,900+ @walmart locations🤩 and on the 28th, we’re dropping the full list of where exactly you can find us!
Drop your city below & stay tuned 💙🛒👀
Last chance 🤩 Don’t miss out on getting our VIRAL 4 Real Mascara + Intensifying Primer FREE when you purchase any lash serum of your choice ($49 value) 🌟
Shop now at Babeoriginal.com 🛒✨
✨CLOSED ✨MOTHER’S DAY GIVEAWAY 💐
Motherhood asks so much of you! Your time, your energy, your sleep.
The least you deserve?
A cute carrier, and to look like you got a full night’s sleep (even if you didn’t) 🤭
🌷 10 winners will receive: Babe Original Renewing Lash Serum + our brand new, unreleased Eye Bright Under-Eye Serum (pre-order available today!)
🌷 2 Grand Prize winners, for you AND the mom you nominate: A Mabē baby carrier in the style of your choice ($129 value each), a $200 Target gift card and Renewing Lash Serum + Eye Bright Under-Eye Serum ($72 value)
How to enter:
Follow @babeoriginal + @mabecarriers
Nominate a mom in the comments and tell us what makes her special 💖
Bonus entry: Comment “BONUS” and follow the prompts in your DMs 💌 Giveaway closes May 10th.
Open to US residents only. Not affiliated with Target or Instagram.
We have a secret to tell you… 👀
We’ve officially selected our 2026 cast for Originally You ✨
10 of our REAL customers will be joining us in Dallas next month for our customer brand trip + photoshoot 🤩
With over 500 applicants, this was not easy and we truly couldn’t love this community more 💖
Our final 10 have been contacted and confirmed, and we can’t wait to introduce you to them soon! Stay tuned for the full cast reveal and more ways to collaborate with us coming your way ✨
Today’s the day @utaustintx ! 🤩
Catch Babe Original on campus with @kriyamatcha + @biancaliau
✨ first 200 to grab the limited-edition matcha score a FREE lash serum
Choose between the OG Essential Lash Serum or our powerhouse peptide formula, Renewing Serum 🌟
📍 2512 Rio Grande St. Austin, TX 78705
🗓 11AM–4PM, while supplies last
