b.Eautiful

@b.eautiful

Followers
53.8k
Following
683
Account Insight
Score
41.23%
Index
Health Rate
%
Users Ratio
79:1
Weeks posts
Collection*15 bags — available now on b-Eautiful.com For a limited time all orders over $100 will receive a free reusable bag at checkout 💼 Model: @le_makeup___ Photo: @yutarosaito
439 0
1 day ago
The Goodwiller (@thegoodwiller ) is a collaborative project by Shiho Saito (@saishiho ) and Misako Taoka (@taoka_misako ). Saito, trained in printmaking and working with silkscreen, and Taoka, whose practice spans graphic design and editorial work, each maintain independent practices while collaborating since 2019 on projects that critically engage with secondhand clothing. Initiated during an artist-in-residence program in Portland, USA, their work is developed through intensive, site-specific production. Since its inception, the project has expanded to Tokyo, Paris, Seoul, and Bangkok. In each location, garments are sourced from thrift stores, assembled into outfits, and photographed. The clothes are then tagged with original labels and serial numbers and returned to the same stores, re-entering circulation. These processes are documented through photographs and texts and published as a series of archival books titled The Goodwiller, with five issues to date. The books are conceived in relation to each site’s cultural and social context. More recently, their practice has extended to workshops, exhibitions, and The Goodwiller Archives, in which motifs from secondhand garments are transferred via silkscreen onto other garments or ceramics and recirculated as products. A key aspect of their practice lies in returning garments to circulation after documentation. Their interest in secondhand clothing stems from the understanding that such garments already move among multiple users—worn, discarded, and passed on. Rather than extracting them from this cycle, The Goodwiller inserts a moment of transformation before returning them to circulation. The tagged garments pass into the hands of anonymous others, often without awareness of their status as artworks. Even the artists cannot trace their trajectories. In this sense, the work resides not in the garments as objects, but in the processes that produce situations in which one unknowingly comes to possess an artwork, in the zines that document these processes, and in the relationships that unfold as the garments are worn again in everyday life. Photo by @yutarosaito Text by Sen Isozumi @72yearsold
1,020 0
5 days ago
@b.eautiful x @shomamitani — available now on b-Eautiful.com Photos: @yutarosaito Model: @haramofever
878 0
17 days ago
Homebody & b.Eautiful - Anniversary T-Shirt To celebrate our 5th anniversary we wanted to work with one of the brands that’s been with us since the beginning and that’s what we did :) Enjoy! Releases tomorrow in store. Online later? Thank u @b.eautiful !!!
0 22
21 days ago
#TheBachRevolution was a short-lived but intriguing Japanese experimental electronic group active in the mid-to-late 1970s. Emerging during a period when synthesizers were just beginning to reshape global music, the group explored a distinctly cerebral and atmospheric sound that blended early electronic techniques with classical sensibilities—hinted at by their name’s reference to Johann Sebastian Bach. At its core, The Bach Revolution is generally understood to have been a trio of synthesizer-focused musicians, including Kazutaka Tasaki, Motoaki Suzukawa, and a third member known only as Akio (whose full identity remains inconsistently documented). Rather than operating like a traditional band, they functioned more as a studio-based collective, experimenting with layered analog synth textures, minimalist structures, and meditative tonal progressions. Their recordings—most notably No Warning and Waga Kokoro Imada Yasuraka Narazu—capture a moment when Japanese artists were beginning to engage deeply with electronic sound design, parallel to contemporaries like Isao Tomita and Ryuichi Sakamoto. However, unlike the more widely recognized figures of the era, The Bach Revolution remained obscure, with limited distribution and little documented public presence.
143 0
23 days ago
@b.eautiful x @shomamitani — available now on b-Eautiful.com Photos: @yutarosaito Model: @haramofever
759 0
26 days ago
One-of-one customized b.Eautiful hats by @shomamitani — available exclusively on b-Eautiful.com Shoma Mitani, born in Tokushima and now based in Tokyo, began hand-stitching garments after moving to the city in 2017 and later studied fashion at coconogacco while developing his independent practice. He is known for his one-of-a-kind, hand-sewn pieces crafted entirely by hand, which he presents through pop-ups, alongside work in costume design and workshops.
706 2
29 days ago
b.Eautiful x Shoma Mitani is available now on b-Eautiful.com — featuring one-of-one customized b.Eautiful hats alongside Mitani-designed graphic apparel, hats, and bags. @shomamitani , born in Tokushima and now based in Tokyo, began hand-stitching garments after moving to the city in 2017 and later studied fashion at coconogacco while developing his independent practice. He is known for his one-of-a-kind, hand-sewn pieces crafted entirely by hand, which he presents through pop-ups, alongside work in costume design and workshops. Photos: @yutarosaito Model: @haramofever
1,055 6
1 month ago
Collection*15 apparel — available on b-Eautiful.com and with select retailers worldwide.
1,038 0
1 month ago
#MikikoHara is a Japanese photographer known for her quietly poetic and deeply intuitive approach to everyday life. Working primarily in color, she captures fleeting, often overlooked moments—glances, gestures, and subtle interactions—that reveal the emotional undercurrents of urban existence. Her images are characterized by a sense of distance and ambiguity, inviting viewers to slow down and engage with the layered narratives unfolding within each frame. Born in Toyama, Japan, Hara studied at the Tokyo College of Photography and later gained international recognition through exhibitions and publications across Japan and Europe. Her work is often associated with a contemplative form of street photography, where the boundary between observer and participant feels delicately balanced. Through her nuanced use of light, color, and timing, Hara creates images that feel both spontaneous and timeless, offering a meditative reflection on human presence and perception.
466 0
1 month ago
Stitch Mania Low Profile Hat on @kiannaeyy_ — back in stock on b-Eautiful.com Photos: @yutarosaito Assistant: @en4.321
3,793 6
1 month ago
Expo85 T-Shirt and LS Shirt — available now on b-Eautiful.com
1,427 3
1 month ago