We’re in @voguebrasil and Vogue International alongside the coolest brands in Paris! ✨
Thank you for your incredible support. Explore our latest collections on our website or at our Paris pop-up store. 🛍️
#shopaysu #vogue #latinamericandesigners #parispopup #parisfashion #voguefeature
Latin American brands are no longer simply emerging, they are actively establishing a presence in Europe through strategic positioning, curated exposure, and consistent storytelling.
Across Paris showrooms, pop-ups, and trade fairs, these brands are proving that heritage, craftsmanship, and identity resonate with European buyers and industry professionals.
European retailers and concept stores are no longer looking for “the next trend.” They are looking for brands with clarity, vision, and consistency, and Latin American designers are increasingly meeting these expectations.
The new wave of Latin American fashion is strategic, visible, and impactful, and it’s reshaping how Europe sees the region.
Introducing our new series spotlighting Latin American designers — expanding your mind (and your closet).
Episode 1: Betty Brand 🇧🇷
A Brazilian jewelry label redefining boldness through statement hoops and heritage.
Inspired by Beth — the grandmother who never left home without her gold hoops — Betty Brand celebrates confidence, craftsmanship, and the art of being seen.
Shop BETTY BRAND at aysuconcept.com ✨
#latinamerican #latambrands #latamfashion