CITY OF CHAMPIONS / WORLD CUP
Creative Direction and Visual Design developed for Pastel Agency & Avics Studios.
Building visual pieces for a global project created to connect Latino culture, identity, and community on the Los Angeles stage during the world’s biggest football moment.
LATINO SOUL / LOS ANGELES STAGE
#digitalarchive #design #worldcup
AVICS STUDIO
AVICS is a creative studio born in Brazil, focused on image making and motion. The studio combines conceptual thinking with precise visual execution, transforming ideas into striking visual experiences. The identity was created to reflect this way of working, where structure, clarity, and intention guide every visual decision.
The symbol emerges from a geometric grid system, where circular nodes and connecting lines form a conceptual “A”, representing AVICS.
This construction brings the idea of balance, direction, and creative flow, translating the way the studio builds visual ideas with precision and strong composition.
The essence of AVICS lies in stepping outside the bubble and exploring new ways of thinking about design.
The studio aims to bring a more creative and visionary perspective to every project, developing visual concepts that not only capture attention but also work clearly and strategically.
Together, these elements form a flexible system designed to support visual storytelling, reinforcing AVICS’ purpose of creating impactful imagery, exploring different ideas, and transforming creative concepts into powerful visual experiences.
#digitalarchive #design
Nike Run, reimagined through the streets of São Paulo.
An independent creative study exploring movement, city and identity. No official ties. Pure experimentation.
@nike@nikefootball
