AVENUE.RD

NOW REPRESENTING: Toby Watkins / @toby_watkins Model, London-based filmmaker and founder of Maybe Media, Toby brings a refined, fashion-led perspective shaped by seven years in front of the camera — merging a model’s instinct with a director’s eye. Working across fashion and lifestyle brands, his visual language is elevated, considered, and deeply attuned to storytelling. Since launching Maybe Media in 2024, he has collaborated with Jaguar Land Rover, IWC Schaffhausen, about:blank, and Zara. His background in modelling includes Mr Porter, Paul Smith, and Dolce & Gabbana — informing a distinct, editorial approach that carries through into his film work for Reiss, Samuel Ross, and CHE Studios. Our Team will oversee Toby’s strategic direction, brand collaborations and public relations. Welcome to the family, Toby. #AvenueRd #NewSigning #TalentManagement

MEET: Oliver Proudlock / @proudlock Jewellery designer, entrepreneur and creative director. Bringing accessible, personable luxury content to the everyday man. Oliver shares a positive outlook on life, balancing his brands, fatherhood, presenting, and a love for fine wines and travel with his family. Having worked with brands including Prada, Daniel Fletcher, BOSS, Yves Saint Laurent, Levi’s and appearances connected to Cannes Film Festival, Oliver continues to carve out his own lane in fashion, lifestyle and fitness. With content and reels reaching 17 million impressions and generating 8k+ likes across his content. Welcome to the family, Oliver. #AvenueRd

NOW REPRESENTING: Kaiva Kaimins / @lovergirl.info @kaivakaimins Florist, author, and artist, Kaiva Kaimins is the founder of LoverGirl — an international concept rooted in art, floristry, and community. An East London creative and Forbes 30 Under 30 honouree, she first began sharing her imaginative floral designs on social media, quickly building a global following beyond the London spaces she transformed. Today, LoverGirl connects and inspires through flowers, education, and lifestyle. Known for her playful storytelling approach across both artistic mediums, Kaiva brings a distinctive sense of narrative, emotion, and creativity to everything she creates. A trendsetter and advocate for playfulness, community, and artistic design, Kaiva continues to redefine modern floristry. Having worked with Loewe, Farm Rio, Meta, Gucci, Ganni, Cartier, Soho House, D.S. & Durga, and Frieze, she sits firmly at the top of her field. Our team will oversee Kaiva’s strategic direction, brand collaborations and public relations. Welcome to the family, Kaiva. #AvenueRd #NewSigning #TalentManagement

NOW REPRESENTING: Abu Dor / @abuuuelito Model, professional street skateboarder and surfer, represented worldwide, bringing energy, movement and a perspective shaped by culture. Abu captures the unique moments through his own unmistakable vibe and world of professional skateboarding. Having worked with brands including H&M, Versace, END. Clothing, Carhartt, with editorials for Dazed and The New York Times, Abu continues to make his mark across fashion and beyond. With content and reels reaching 2.4 million views and a profile generating 300k+ interactions, this is only the beginning. Our team will oversee Abu’s strategic direction, brand collaborations and public relations. Welcome to the family, Abu. #AvenueRd #NewSigning #TalentManagement

We are pleased to introduce you to our very own agency… Avenue Rd Management. We are your new managers! 🤍 Avenue Rd Management is rooted in longevity, with a focus on meaningful partnerships and long-term development. We work closely with our talent to shape careers that evolve, endure, and grow with purpose. Combined 30 years of experience across talent management, fashion, and creative direction. We look forward to sharing Avenue Rd Management with you ❤️ Stay tuned! #avenuerd #talentmanagement #newagency

Avenue Rd Management Built on the idea that no two journeys look the same. At Avenue Rd Management we represent standout, hero talent — but we also recognise the many avenues that shape modern culture. From fashion and beauty to wellness, sport, food, and beyond, we work across a diverse landscape of industries and individuals. Our “Avenue” is our core — a commitment to excellence, creativity, and direction. Our “Road” is the journey — evolving, expanding, and moving with culture. And the “Avenues”? They’re where our talent thrives, Individuals with a story to tell. Because talent isn’t one-dimensional — and neither are we. Here’s to 2026!🎉 #AvenueRd #TalentManagement #NewAgency

Because talent isn’t one dimensional — and neither are we. Watch this space! #AvenueRd #Talentagency #Talentmanagement