Since launching @auw.studio in 2023, Jeff Visoky has built a design studio where nothing gets outsourced. Strategy, identity, 3D rendering, web development and production all happen under one roof – or more accurately, across a tightly controlled network that includes his father's four-decade printing operation in New York City. This complete creative and production pipeline stems from Visoky’s conviction that truly cohesive brand systems can only emerge when every decision, from initial strategy through to physical execution, reinforces a singular point of view. Now entering what Visoky describes as ‘AUW 2.0,’ the studio has moved beyond its experimental first year into a phase defined by clearer strategic foundations and more ambitious projects across wellness, technology, fashion and consumer goods.
With 3D capabilities that extend into interactive digital experiences and a production background that keeps projects grounded in physical reality, A Unified Whole represents a particular kind of design operation – where the founder’s understanding of craft, systems and implementation shapes every aspect of its work.
Read the interview at our link in bio.
A Unified Listening Experience®
We’ve launched a new section of our website dedicated to sound.
Step beyond our case studies and into a digital listening experience—where music is approached with the same intention as our visual work.
Our first artist in residence is our good friend @louphelps . Explore his album Chèlbè through an interactive listening space that lets you navigate and blend tracks in real time.
Now live on our website. Link in bio.
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A Unified Showreel® 2025
We’re excited to introduce a new look for A Unified Whole®. This reel offers a glimpse into the clients we’ve partnered with and the projects we’ve brought to life this past year.
Explore the full case studies on our new website! link in bio.
Brand Identity for @casperscaviar
The Casper’s world is confident and intentional, positioning caviar as a modern expression of taste rather than something defined only by tradition. We built an identity that removes the stiffness often associated with the category and replaces it with clarity and ease. Every touchpoint feels considered and self-assured, designed to live comfortably across both classic and contemporary settings.
Caspers understands the codes of luxury and presents them in a way that feels current and effortless.
Brand System for @casperscaviar
Casper’s Caviar redefines indulgence. We honor the heritage of caviar’s luxury codes and refined rituals, while bringing it into a new era of accessible exclusivity. Whether it’s a casual night or a statement moment, we make luxury feel like it belongs in your world.
We led every facet of the brand system, from naming to strategy, logo, and packaging. Our logo strikes a balance between contemporary and elegant, yet timeless, much like the product itself. The color palette is moody, cool, and sophisticated, featuring deep blacks and rich tans that evoke both tradition and modern flair. With this system, we created a visual language that feels elevated yet inviting.
This is caviar for the now, rooted in legacy and ready for what’s next.
@casperscaviar - Where Taste Meets Culture
Founded in New York City, Casper’s Caviar is exceptional caviar, sourced with care and presented with intention — for innovative kitchens, meaningful gatherings, and unforgettable moments.
Full brand identity case study coming soon 🐟
Brand Identity for @shopspicydan
The Spicy Dan world is loud, expressive, and impossible to ignore. It embraces bold typography, saturated color, and a confident irreverence that turns everyday jewelry into statement pieces.
Big things ahead for Spicy Dan in 2026! 🌶️
Brand System for @shopspicydan
We led the full brand strategy and visual identity for Spicy Dan, building a system rooted in the belief that jewelry should feel alive. The result is handmade chaos for everyday confidence. Playful, confident, and intentional.
Spicy Dan makes accessorizing fun again through handmade, customizable pieces crafted from reclaimed materials and vintage hardware. Built for real life, not glass cases.
The system blends nostalgia and modernity through vivid gradients, expressive typography, 3D assets and tactile design, creating an identity that feels bold, inclusive, and unapologetically personal.
@shopspicydan - Custom jewelry out of this world.
Handmade in small batches using vintage materials, Spicy Dan blends New York design with Austin’s laid-back spirit. Each piece is crafted as an everyday statement and can be customized to add your own personal ~spice~.
Full brand identity case study coming soon. 🛸
3D: @gg.turbo
Brand Identity for @goodgummies
The Good Gummies brand world is playful, uplifting, and rooted in wellness. It blends vibrant colors, approachable typography, and friendly design cues to communicate both joy and trust. Every element—from packaging to digital presence—reflects the brand’s mission to make self-care feel easy, delicious, and fun.
It’s a world where health meets happiness, where functional benefits are delivered with a smile, and where the brand’s voice feels like a supportive friend encouraging balance and routine.
Photography: @birdhillstudio
Brand System for @goodgummies
We created a playful and engaging brand system featuring a bold, bubbly logo, a vibrant color palette, and a fun yet direct font pairing—designed to capture the gummies’ delicious flavor and energetic personality. To extend the system, we built a versatile graphic library for stickers, packaging, and digital applications.
This brand system was developed with scalability in mind, making it easy to expand into new flavors and future creative work. Every element was designed to balance fun with clarity, ensuring the brand connects with snack lovers while standing out on crowded shelves.
More brand world applications for this case study coming soon!
@goodgummies - Tastes like childhood, works like a superfood.
Good Gummies reinvented your favorite childhood treat with 15g of protein, 11g of fiber, and clean ingredients. They’re portable, fun, and the easiest way to hit your protein goals—without the mess of powders or the guilt of candy.
Full brand identity case study coming soon! 🍬
3D: @gg.turbo
