AUTHOR. Brand Marketing Agency

Our Gen Collective event, Build Your Brand: Marketing & Personal Presence, officially sold out, bringing together a community of ambitious professionals ready to connect, learn, and grow together. A huge thank you to Jess Farchione, Madeline Bunder and Katie Wade for sharing practical and honest insights into building a strong personal brand with confidence and authenticity. Key takeaways from the evening: 🔹 Align opportunities with your values 🔹 Confidence takes time, consistency builds growth 🔹 Step outside your comfort zone 🔹 Clarity creates confidence 🔹 Authenticity builds trust 🔹 Your presence shapes perception Thank you to our sponsor Connected People, our 2026 Annual Partners, our committee, and everyone who attended and contributed to such a supportive and empowering atmosphere. We hope you left with fresh perspectives, meaningful connections, and greater confidence in how you show up professionally.

Win a Brand Transformation With @authorconsulting One of our Major Auction prizes at the 2026 Buildcare Charity Lunch presented by Knight Frank. At the core of every successful business is a powerful brand story — and now your business could receive a professional brand transformation from the team at AUTHOR Consulting. Whether you’re launching something new, evolving your business, or ready for a complete refresh, AUTHOR. will work with you to uncover your unique positioning and create a brand that connects and grows. AUTHOR. specialises in brand strategy, compelling storytelling, and creative direction that helps businesses stand out with confidence. Included in this exclusive package: * Brand strategy workshop * Brand positioning and messaging * Brand story development * Brand refresh or new visual identity direction (including logo) * Brand style guide * Social media & website recommendations If your business needs a modern refresh, this prize is for you. More than a logo, it’s the foundation for future growth. Generously donated by AUTHOR. Consulting - Brand & Marketing Agency Newcastle. Valued at $15k

AUTHOR was engaged to develop a refreshed brand and communications strategy for Executive Law Group - aligning the brand with its people-first values and positioning ELG as a trusted, modern full-service law firm.   Built around the idea “When it counts,” we developed a brand system designed to reflect the clarity, confidence and genuine support clients experience with ELG during life’s most important legal moments.   From the messaging through to the visual identity, every element was created to balance professionalism with humanity - combining confident typography, understated layouts and approachable imagery with a refined palette of blues, greys and black to create a brand that feels trusted, contemporary and deeply human.   Thank you to @hannah_kalantar and @jahankalantar for trusting AUTHOR. We loved redefining ELG and can’t wait to see the impact the brand will have as Executive Law Group continues to show up for clients when it counts. #branding #storytelling #brandagency #newcastlensw

AUTHOR was engaged to develop a refreshed brand and communications strategy for Executive Law Group - aligning the brand with its people-first values and positioning ELG as a trusted, modern full-service law firm.   Built around the idea “When it counts,” we developed a brand system designed to reflect the clarity, confidence and genuine support clients experience with ELG during life’s most important legal moments.   From the messaging through to the visual identity, every element was created to balance professionalism with humanity - combining confident typography, understated layouts and approachable imagery with a refined palette of blues, greys and black to create a brand that feels trusted, contemporary and deeply human.   Thank you to @hannah_kalantar and @jahankalantar for trusting AUTHOR. We loved redefining ELG and can’t wait to see the impact the brand will have as Executive Law Group continues to show up for clients when it counts.

AUTHOR was engaged to develop a refreshed brand and communications strategy for Executive Law Group - aligning the brand with its people-first values and positioning ELG as a trusted, modern full-service law firm.   Built around the idea “When it counts,” we developed a brand system designed to reflect the clarity, confidence and genuine support clients experience with ELG during life’s most important legal moments.   From the messaging through to the visual identity, every element was created to balance professionalism with humanity - combining confident typography, understated layouts and approachable imagery with a refined palette of blues, greys and black to create a brand that feels trusted, contemporary and deeply human.   Thank you to @hannah_kalantar and @jahankalantar for trusting AUTHOR. We loved redefining ELG and can’t wait to see the impact the brand will have as Executive Law Group continues to show up for clients when it counts.

There’s never been a better week to intro our intern Eliza! Eliza is currently doing her Bachelor of Media, Comms & Law @uni_newcastle placement with us and we couldn’t be more happy to have her join the team. #Careerweek #newcastleuni #marketingagency

What an honour it was to spend the evening with a room full of incredible businesswomen and men, sharing insights on the power of personal branding. A big thank you to the @gencollective committee for inviting our Director, Madeline, to speak and share her experience. @jessfarchione & @katiewadestudio thank you for your energy and insights - you were both incredible!

Key West. Love working with the @altimproperty team - this development a super special one! Suites are still available (if you can even believe it!)

A great day celebrating the official completion of @altimproperty ’s Key West development. We’re proud to partner with a team so committed to delivering exceptional outcomes and to support the ongoing marketing of their developments every step of the way.

Buildcert approached us to refresh their socials and boost organic engagement, bringing more of their culture and personality to the surface.   So we went deep into the certifier and construction world to unlock niche humour and inside jokes that would actually land with their audience.    The results? Content that quickly outperformed previous posts, driving spikes in engagement and meaningful interactions, with up to 150K reach and 80 sends per post. We’re having a lot of fun with the team! More to come! #content #contentstrategy #building #creativestrategy #brand

nib - Don’t Wing It. AUTHOR was engaged by nib to develop a fun, engaging campaign to attract Working Holiday Makers arriving in Australia… an audience driven by spontaneity, experience and saying yes to everything! Our research showed a clear opportunity. In a category full of corporate, forgettable messaging, we could show up differently. We landed on “Don’t Wing It” — a creative platform encouraging travellers to stay spontaneous about their adventures, but not their healthcare. Using light-hearted, distinctly Australian storytelling, we leaned into the iconic clichés that make Australia great (and sometimes unpredictable), highlighting how quickly the unexpected can lead to out-of-pocket health expenses. From strategy and creative through to execution, AUTHOR led the end-to-end campaign — including nib’s first-ever influencer engagement. And the results? Sales are already up 58%. #CreativeStrategy #marketingagency #storytelling #campaign #newcastlensw

AUTHOR partnered with @fynd.info to rethink how the brand shows up - evolving its communications and visual identity to better reflect where it’s heading.   In a category built on trust and compliance (and where everyone looks the same), we saw a clearer opportunity: ease.   Not as a claim, but as something you actually experience.   For Fynd to win, it needed to be the brand that makes things simplest—removing friction, not adding to it.   Our big idea? Property info, found for you. Fynd it.   Visually, this wasn’t a reinvention, it was a refinement. A cleaner, more flexible system that’s easier to use and more consistent across every touchpoint. Think simplified colour, a new gradient, tighter grid, and layouts that scale across social, digital, co-branded assets and core docs.   The result is a brand that feels lighter, clearer, and more human.   If you’re looking to refresh your brand, it doesn’t always mean changing your logo. We help businesses revitalise how they look, sound and show up. #branding #strategy #visualidentity #communications #newcastlensw