Our brand isn’t just about hats, it’s about a story that started long before AUG11 even existed. With so many new faces joining us lately, we thought it was the perfect time to reintroduce ourselves. This is where it all began, what AUG11 means, and why it matters.
The New REPS: FUTR collection is NOW LIVE.
6 entirely new hats. We fixed your athletic hat problem.
Our most innovative collection yet.
Shop Now at www.Aug11.co
A completely new approach to Athletic Headwear.
These aren’t just for workouts. This is a hat you can wear to the gym, out on a run, then straight to dinner or a night out without thinking twice.
The shape pulls from vintage styles you already know look good. The materials are built for right now. Lightweight, breathable, and made to keep up.
Introducing the new Reps Athletic Wear collection.
Dropping soon. If you want first access, join the email and SMS list on our website.
I still feel like a kid most days… just one who refused to let go of what he believed was possible.
Back in October 2025, we started conversations with @pacsun Yesterday, that conversation turned into reality… our first purchase order packed, palletized, and on a truck headed to their distribution center.
It’s a surreal moment. One I’m proud of. One I don’t take lightly.
But this isn’t the finish line. It’s just the first rep.
Plenty of brands get one shot… not many earn the chance to do it again, and again, and actually build something that lasts.
So I’m letting myself feel it. The gratitude, the excitement, the weight of it all.
And at the same time, I’m already thinking about what comes next.
What we’ve built with @aug11co so far means everything to me.
What we’re about to build means even more.
To everyone who’s supported, believed, and stayed locked in… thank you. You’re a part of this whether you realize it or not.
And to the ones who doubted me…I hope you are enjoying the sidelines.
