Our CEO is going to jail… and we're not bailing him out just yet.
Proud to see Rory getting behind UnLtd’s Adland Bail Out.
Spending a night in a cell to help raising funds and awareness to help break the cycle of youth incarceration in Australia.
If you can, show your support and help get him released via the link in bio 👆
Our Adelaide team is growing and we're proud of the momentum.
In her chat with AdNews, our GM Natalie Morley shares how we're bringing together international experience, local market depth and internal mobility to grow our capabilities in South Australia.
New senior hires, strong client retention and fresh wins like the Adelaide Symphony Orchestra - it's an exciting chapter for Atomic 212° Adelaide!
Link in our bio.
🥉 Bronze at the Festival of Media APAC Awards!
Proud to see our work with Tourism & Events NT recognised for Best Distribution and Amplification of Content. Love Letters to Alice was all about letting real voices tell the story of Alice Springs, and proving that smart, story-led media can shift perception and drive real action.
A big thank you to the team and to our client for trusting us with such a meaningful campaign.
Congratulations to Yuvaan Malkani on being shortlisted for the Brand & Growth Leader category at Mediaweek's Next of the Best Awards 2026
This category recognises marketing leaders who drive commercial impact and measurable business growth, with strategic leadership and operational influence across teams, partners, and the wider industry.
Now let's bring that award home!
Congratulations to our Chairman, Barry, on being named in Campaign Asia-Pacific's 50 Over 50 for 2026!
With a career spanning three decades, Barry has built some of Australia's most enduring media agencies, guided countless careers, and championed the industry with a generosity of spirit that truly sets him apart.
Beyond the experience and credentials, Barry is driven by a genuine belief that relationships are at the heart of media. He's the person with the bottomless Rolodex, will always pick up the phone, the one whose door is always open to clients, media partners, staff, and anyone seeking guidance.
An original MFA board member in 1997 and the inaugural Chair of UnLtd, Barry has embedded social responsibility into the industry's DNA. He was awarded the Order of Australia in 2014 for his contributions to media and charity, and named Mediaweek Icon in 2023.
While he's known for his sharp commercial instincts, Barry is equally respected for his integrity, generosity, and commitment to people. He has mentored generations of media leaders, supported MFA initiatives to shape young talent, and continues to give back through extraordinary charity work.
Well deserved Barry!
Another Atomic Mind.
If you want to understand why AI adoption starts at the top, this one's a must-read. Our Head of Digital Experience, Stephen Downward, shares his take on Media Week.
Link in our bio.
#Itsanatomiclife
What a week! So proud to share that we have two nominations for Campaign's Women Leading Change Awards 2026 Asia-Pacific.
A huge congratulations to Eloise Baker on her HR Management Champion nomination, and to the team for being in the running for Best Learning & Development for Women.
Here's to the incredible women driving change across our business 🧡
#itsanatomiclife
Happy International Guide Dogs Day! 🐾
This morning, Atomic 212˚ proudly hosted the Adelaide media industry at our office to raise funds for @guidedogsaustralia
Every dollar raised supports puppies in training on their journey to become life-changing Guide and Assistance Dogs - while helping grow much-needed awareness for this incredible cause. There is still time to donate .au/2026
Great to see @rspcaaustralia launch their new platform, We Know Animals. 🐶🧡
As RSPCA Pet Insurance’s media partner, we’re proud to have helped bring this campaign to life alongside @saatchiaus .
