We ran it back bigger and better in Year 2 of ATHLOS 🚀
We shut down Times Square for long jump. We brought in the best roster of brand partners who are aligned with elevating women’s sports. We paid out more than $200K in prize money instantly via @cashapp . The GOAT, @serenawilliams , crowned winners with Tiffany crowns. 4.25M+ viewers tuned in. Trackside turned into a celeb row party. Ciara put on a post-meet show for the ages. We could go on and on, but we’ll just say:
ATHLOS NYC was truly THE place to be.
Thank you for taking this journey with us. Now, let’s build a league, @alexisohanian 💪
"The data tells a clear story. Women's sports are no longer an emerging market — they are a growth market." 🗣️🗣️🗣️
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via @sportsbusinessjournal & @opensponsorship
