SWEDA, brand kerajinan perak asal Kotagede, Yogyakarta, berpartisipasi di Smithsonian Folklife Festival yang berlangsung di Washington, D.C., Amerika Serikat, Jumat (4/7). Festival budaya yang pertama kali digelar pada 1967 ini setiap tahunnya menghadirkan warisan budaya hidup dari berbagai negara, dan menarik lebih dari satu juta pengunjung di kawasan National Mall.
SWEDA didirikan oleh Surya Aditya, yang mulai berkarya sejak 2014 saat masih berkuliah di ISI Yogyakarta, sebelum kemudian merintis SWEDA secara serius pada 2016.
“Yang masih kita pertahanin itu sebenarnya semangat traditional craftsmanship, gimana bikin produk dengan teknik-teknik yang leluhur kita lakukan dulu. Tapi untuk desain, kita mix dengan kondisi saat ini biar relevan dengan anak muda sekarang,” ujar Surya Aditya.
Keikutsertaan SWEDA dalam Smithsonian Folklife Festival bukan hanya membawa nama Kotagede dan Yogyakarta ke panggung internasional, tetapi juga mendapat apresiasi langsung dari Director Smithsonian Folklife Festival, Sabrina Lynn Motle. Ia mengaku terkesan dengan kreativitas serta keberanian SWEDA dalam memadukan teknik tradisional dengan desain kontemporer yang relevan dengan generasi muda saat ini.
“I met Surya in Yogyakarta. I felt like there was a creative kindred spirit, somebody who was adventurous and extremely talented. And then when I found out what Sweda was, I spent a little time in their workshop and I was like, ‘We have to have them here at the Smithsonian Folklife Festival,’” jelasnya.
#sweda #kotagede #swedakotagede #perakkotagede #kotagedejogja #smithsonianfolklifefestival #washingtondc #pjnews #pandanganjogja
KG — DC 🚀
From the heart of Kotagede to the U.S. capital, Washington, D.C., two places where tradition lives and legacy matters.
SWEDA and the Smithsonian Folklife Festival @smithsonianfolklife came together in the same spirit, sharing lifelong culture and artistry ✨✊🏽✨
This isn’t just a Festival, it’s a living bridge of cultural roots, wrapped in this 4-minute drop. Tune in and turn it up!!
🎥 : @ilhambraga
🎨 : @techoooooooooooo & @misschelove
#sweda #smithsonianfolklifefestival #smithsonian #traditionalcraftsmanship #customjewelry
Secret special delivery to Brooklyn from Kotagede... can’t say more 👀 @scumbagch4d@missingsincethursday
#sweda #traditionalcraftsmanship #customjewelry
@SWEDA.CO is ready for takeoff… ✈️
SWEDA is an Indonesian jewelry brand that preserves traditional silver craftsmanship, creating distinctive handcrafted jewelry. Inspired by the techniques and artistry of their elders, SWEDA artisans create work that draws energy from youth subcultures, music, and the arts.
The word “sweda,” from Old Javanese, means “fingers”—a tribute to the artisans who shape each piece by hand.
Meet some of those artisans at the 2025 Smithsonian Folklife Festival, July 2–7 on the National Mall. You’ll learn about traditional silver craftsmanship as they demonstrate intricate pendant-making techniques every day during the Festival at our ‘Streetwise’ venue.
Graphics by Al Maodudi (@shakastd )
#2025Folklife #YouthVoices2025 #Sweda #TraditionalCraftsmanship
Been back and forth to the States for years, and naw I’m finally flying there with the Sweda A-team, bringing my co-founders and our manager along. Can’t wait for them to feel the energy, culture, and crazy opportunities out here that we can grow into. With all the connects we’ve built, their first trip’s about to be sicc and memorable.
Most y’all know me as the one out front of @sweda.co and @brasscobysweda but lemme shout out the real crew behind the scenes: my co-founders @too.pix and @syahrizalanwar and our manager @hernawtbs They’re the ones keepin’ Sweda goin’ strong!
If you’re in any of the cities we’re hittin’, feel free to reach out! This is the perfect time to connect, and we’d love to link up ✨🇺🇸✨
C ya out there!
Asurya
🎨 : @shakastd
#sweda #traditionalcraftsmanship #customjewelry
