At PAID Summit 2026, we are privileged to host @astridhebert , a powerhouse of business development and project management with over 20 years of experience across Asia and Europe.
As the Co-Founder and Director of the Switzerland-based 3C Group GmbH, Astrid oversees a prestigious portfolio of international honors, including the BLT Built Design Awards, LIV Hospitality Design Awards, and LIT Lighting Design Awards. Her work is dedicated to celebrating design innovation and sustainability on a worldwide scale.
Most notably for our community, Astrid launched the @aidawards Africa International Design Awards in 2025 in partnership with the Africa Design School in Benin. This initiative empowers designers across the continent and the diaspora, bringing together influential architects and designers to elevate Africa’s voice within the global design ecosystem.
Join us to learn how international award platforms can validate and amplify the impact of African design on the world stage.
🗓 May 7–9, 2026
🎟 Elevate your practice. Register via the link in bio.
#PAID2026 #AstridHebert #AIDAAwards #3CGroup #DesignExcellence GlobalArchitecture
African interior stories deserve more than admiration.
They deserve visibility, clarity, and global recognition.
At PAID Summit 2026, Astrid Hebert joins the session “Global Positioning: Telling African Interior Stories” to explore how African design narratives can be communicated with confidence, intention, and lasting impact on the global stage.
Missed the live sessions? Watch the replay now >> /sessions
#PAIDSummit2026 #CuratingOurFuture
New month, new #WDOMember webinar!
Join us on 21 May for Advancing your Design Impact through Awards and Recognition hosted by Three C Group, with insights from @georgiatech .
This 60-minute session will explore how awards can support not only visibility, but credibility, connection and long-term professional growth. You’ll gain practical guidance on how to:
✔️choose awards aligned with your values
✔️select projects that best represent your vision
✔️leverage recognition to unlock new opportunities
🔗 Register via the link in bio
More than just a program - AIDA Awards is a movement! It came live and resonate with many at the @designweeklagosofficial … it was such an honor to be invited and given this powerful platform by @titiogufere , together with @bibiseck ! 🙏🏼
Accomplished entrepreneurial professional @astridhebert joins @designweeklagosofficial for a Special Presentation on the Africa International Design Awards (AIDA Awards).
With over two decades of experience in business development, marketing and project management, Astrid has built a career dedicated to celebrating creativity and advancing design worldwide. As Co-Founder and Director of 3C Group GmbH in Switzerland, she leads internationally recognised award programmes including the @bltdesignawards , @livawards and @litdesignawards
In 2025, Astrid launched the @aidawards in partnership with the Africa Design School in Benin. The initiative honours and connects visionary architects and designers across the continent and diaspora, building bridges between African design excellence and the global stage.
Join us at Design Week Lagos 2025, taking place October 23 to 28, for this inspiring presentation on recognition, innovation and the future of African design.
To register, click the link in bio.
April 2025 -#memory post - hosting the 2025 @livawards conference and ceremony - a 3 day event in Shanghai with over 200 guests. It started as a Jury members reunion that turn to a “family event” feel with 12 leading hospitality designers and architects! #eventthatmatters
June 24 - #Memory Post - Hosting the @litdesignawards in London - celebrating the world best lighting designers in architecture, product and entertainment! What a party - a design community that knows how to rock the dancing floor. #dreamteam
August 24 - São Paulo, Hosting the Latin American - LIT Awards 2024 ceremony at the LED Forum … it’s always an honor to join such event, 3 days of conferences, expo and Brazilian Parties!
