A guide for anyone who wants to start a brand in 7 minutes.
Also a warning for why our next collection is taking much longer.
AA26 / Release 01. Coming June 2026.
To the moon…
June is looking a bit bigger than usual.
A new collection.
More places to find us.
Some artists.
Some restaurants.
Some friends.
Maybe even a place of our own.
Not really a “drop” this time.
More like a small attempt at building a whole world around the clothes.
Anyway.
See you soon. 🥢
A few years is enough to watch a scene change.
We have seen brands come and go. Friends with good taste and real intention build something special, then eventually move on when life asks for something else. That part always hits a bit.
Aston started small — auctioning vintage pieces on Telegram, then growing into our first little store in Bugis, tucked under an HDB. Somewhere along the way, what began as instinct slowly became a world of its own.
Building in Singapore has never been easy. The market is small, attention moves fast, and sometimes it feels like you have to fight a little harder to be understood at home.
But we are still here.
And this June, we are doing the biggest thing we have done yet. We are putting most of our business savings back into the brand and producing more than 10 SKUs at once — our first time ever doing something at this scale, and honestly, it is scary.
But maybe that is the point. Aston has always come from taking a chance on something we believed in before we knew if it would work.
This next collection means a lot to us. It is a big swing, a lot of heart, and a real bet on what Aston can become.
We hope you will be here when it lands.
Love,
Aston
And… Backroom Archives 2.0 is A WRAP.
Thank you for everybody who came down and made it as amazing as it was (so blessed to have you guys)
Join our tele for more updates if you haven’t
T.me/AstonAbode
