One week to go. 🎤
Retail Technology 2026 lands in Stockholm May 26–27, and ASPACE is on stage.
Catch our CSO and co-founder @mr.olsson on Stage 6 at 13:00 on May 26, in conversation with @marcuslord , Head of Retail Media at @nordiskakompaniet
The topic: how measurement and real partnerships move Retail Media from estimated reach to verified, in-store impact and what it looks like when retailers and tech providers actually pull in the same direction.
Come listen. Ask us questions and find us afterwards.
Let's talk about what's next for in-store Retail Media.
#retailtechnology #retailmedia #instoreretailmedia
Electrolux is currently presenting their new oven with AI TasteAssist across all three ASPACE locations, showing how traditional categories continue to evolve through innovation.
Placed across the city's main shopping streets to the corridors that carry people throughout the day, the campaign creates presence across the city’s daily flow.
So far, the campaign has delivered an average view time of 3.95 seconds. Clear proof that strong creative and smart placement drive attention.
đź‘Ź Strong work, @electroluxse | @publicisgroupe_swe | Nina Alerstedt
#dooh #ooh
One week on from NextM 2026 and we have a winner. 🎮
Huge congratulations to the team at @playstationsverige on taking the top spot in our arcade game challenge at NextM 2026 and walking away with a 150,000 SEK DOOH campaign with ASPACE.Good job, everyone!
We're looking forward to bringing that campaign to life.
A huge thanks to @wppmediasweden for putting together one of the most important meeting points for the Nordic marketing and tech industry. Two days of sharp conversations, new connections and curiosity around how DOOH and in-store Retail Media can be made measurable and tradable with ASPACE Vision™.
The Jungle Edition delivered. 🌿
#nextmnordics2026 #nextm
Our ASPACE family just got a little bit bigger!
We're thrilled to introduce our new Agency Lead. Henrik brings 9 years of experience from WPP and a strong background in client management and analytics, joining us to strengthen our DOOH sales team with deep media industry knowledge and an innovation mindset that fits right where ASPACE is heading.
Welcome to the team, @henrikillemann , great to have you on board! 🙌
Stockholm is dressing up for summer and Boozt is everywhere it matters.
Across three ASPACE locations in the city, the new Boozt campaign is meeting people in the moments that shape their next wardrobe decision. Fashion, kids, sport, beauty & home. All the categories that come alive when the temperature climbs.
On Tuesday between 17:00 and 18:00, the campaign reached 46,325 real attention contacts, in just one hour. That’s Stockholm’s after-work pulse, captured at scale.
🙌 Looking good, @boozt.com | Annika Haglund
#dooh #ooh
Day 1 at NextM 2026 and what a start. 🚀
The booth has been buzzing from the moment doors opened. Great conversations, sharp questions and a lot of curiosity around how DOOH and in-store Retail Media can be made measurable and tradable with ASPACE Vision™.
A special highlight from day 1: our Founder & CEO @douglaslagercrantz on stage, talking about The Future of Retail Media in Sweden together with @bonniernews , @svenskhandel and @wppmediasweden
A panel that captured exactly where the industry is heading.
Big thanks to everyone who stopped by and played the arcade game. The conversations and curiosity have been the best part.
Day 2 is a go!
#nextmnordics #nextm
LYKO is currently lighting up Stockholm, across all three ASPACE locations.
In a category built on repetition and recognition, one number stands out: a view frequency of 5.69. That's how many times the average person has actually seen the LYKO creative during this campaign, in three different parts of the city, each with its own rhythm and audience.
That's real brand presence.
Strong work @lykosverige | @trekronormedia | Sabina Rosenblad | Louise NobelÂ
#dooh #ooh
One week until NextM 2026 and ASPACE will be there. 🚀
On May 5 - 6, the Nordic marketing and tech industry gathers at Annexet in Stockholm. Stop by our booth and we'll walk you through how we turn DOOH and in-store environments into measurable and tradable media.
Whether you're a retailer, media owner or advertiser, ASPACE Vision™ brings the same precision to physical campaigns that you expect from digital.
Meet the team, see the platform and let’s talk attention.
@wppmediasweden
#nextmnordics
Knowing how many people passed by a screen has never been the same as knowing how many actually engaged with the content.
The industry has accepted that gap for decades. Footfall data and traffic models measure the opportunity to see your ad, not whether anyone actually did.
ASPACE Vision™ measures exactly that.
Across all ASPACE locations, the average view time is 3,67 seconds per person, captured in real time, at the point of exposure.
Estimates were the best the industry could offer, but now, verified data in real time is available through the ASPACE Vision™ technology.
See what your media delivered, link in bio. đź”—
#dooh #ooh #audiencemeasurement
Unquestionably good taste deserves unquestionably good locations.
1664 Blanc 0.0% is currently running across ASPACE locations in Stockholm, placed with intent and not just presence.
From the retail streets where the city is at its most engaged, to the commuter corridors people travel through on their way to work and back home again.
The campaign is currently delivering 3,489 real attention contacts per SoV percent, per day. A 33% lift above our average.
That's what happens when the right creative meets the right placement.
đź‘Ź Unquestionably well done, @carlsbergsverige | @dentsucreativese | @iprospect | Karolina HĂĽlphers | Lotta Waldemar
#dooh #ooh
In-store is one of the most valuable touchpoints in retail media. It is also the least measured.
A customer visiting a store is in the venue to consume, yet the media delivered to them at that exact moment is still sold on footfall counts and historical data points.
ASPACE Vision™ closes that gap.
Our proprietary sensor technology verifies how many engaged with each screen, each content, how long they looked and how often, all in real time, without identifying anyone.
Your store becomes a measurable and tradable media asset.
One where every impression sold is an impression proven.
#retailmedia #instoreretailmedia
Stockholm's first real spring week and the after work crowd is back.
Asahi Super Dry 0.0% is currently lighting up the Stockholm cityscape with bold, neon-driven creative that stands out in the urban landscape.
With temperatures reaching 14-15°C this week, the city came alive and the data followed. RAC peaked consistently between 17:00-19:00, right when Stockholm moves from office to outdoor dining.
For a brand like Asahi, there's no better moment to own the screens.
Spring is here. So is Asahi.
Looking good đź‘Ź @asahisuperdry | @troublemaker | Jack Stretton
#dooh #ooh
