It’s been a few years since we last tried to summarize everything we’ve done and we aim to keep doing in a single video.
But here we are with this bomb of a #showreel⚡
Don’t know who we are?
☞ WOA is an international studio based in Milan that specializes in exploring the integration of new technologies to foster connections and encourage deep reflection on the interplay between humans and technology.
The studio is known for creating art installations, interactive performances, and immersive experiences, all aimed at delving into the consequences of digital advancement, changing habits, and the evolving aesthetics of our society.
#woastudio #immersiveexperience #experiencedesign #interactiveinstallation #audiovisual #artandtechnology
⋆｡ ﾟ☁︎｡ ⋆｡ ﾟ☁︎｡ ⋆｡ ﾟ
In the heart of Milan, we designed an immersive space inspired by the spirit of the Winter Olympics.
A sequence of five luminous rings were the light portals that welcomed visitors into the main space: a mirrored room with two LED walls and an elevated runway to walk above the dense fog that covered the floor, dissolving the boundaries of the space and creating the sensation of walking above the clouds.
Suspended in a soft, weightless dimension, visitors experienced a quiet breath within the vibrant chaos of Milano Cortina 2026.
Agency: @beyondtheline_agency
Photos: @pr3mo99
#MilanoCortina2026 #WinterOlympics #ImmersiveExperience #ExperienceDesign #woastudio
ᴅᴇᴛᴀɪʟꜱ ᴏꜰ ʏᴏᴜʀ ɪɴᴄᴏᴍᴘᴇᴛᴇɴᴄᴇ ᴅᴏ ɴᴏᴛ ɪɴᴛᴇʀᴇꜱᴛ ᴍᴇ.
For the launch of the highly anticipated The Devil Wears Prada 2, we’re back at La Rinascente Milano with window displays as ruthless as Miranda Priestly herself.
Come get judged (if you dare) when you pass through Piazza Duomo.
#woastudio #interactiveinstallation #RinascenteMilano #thedevilwearsprada2
⋆⋅𖤓⋅⋆ T͏H͏E͏ S͏O͏U͏N͏D͏ O͏F͏ P͏R͏E͏M͏I͏U͏M͏ ⋆⋅𖤓⋅⋆
Take a moment of calm in the middle of the city.
Our immersive listening experience is still live until Sunday.
Leave a trace of your presence through our sound experiences: let the luminous skyscrapers respond to your touch, shaping a unique soundscape that becomes yours to share ✨
#woastudio #interactiveinstallation #immersiveexperience #mdw2026
THAT'S EPIQ!
Our Play-Doh silhouette is entirely real-time generated.
It comes to life thanks to you inside the dome of this inflatable world created by @ulises.studio for @skodagram in collaboration with @gattinonievents .
You’ve got time to experience it until Sunday, April 26!
#woastudio @gruppogattinoni #MDW2026 #interactiveinstallation #generativeart #artificialintelligence
A glimpse into our immersive listening experience at @base_milano .
An urban landscape translated into luminous elements that shift and breathe in sync with the soundscape, bringing the piece to life.
A sonic journey moving from chaos to stillness, offering a moment of calm and dreamlike escape in the midst of a frenetic week.
The Sound of Premium is live until Sunday, April 26: come experience it.
Agency: @wppmedia
Client: @continental_it
Photos: @brigitte_pollio
#woastudio #MDW2026 #experiencedesign #immersiveexperience #listeningexperience
As @brightfestival comes to a close once again, what lingers are the smiles and the wonder in the eyes of those discovering something beautiful for the first time.
We hope to enchant you again next year ✨
Thank you to everyone who came by to connect, listen, and share a moment with our work.
Until next time
#woastudio #brightfestival #BF26 #multimediaart #interactiveinstallation
BRIGHT FESTIVAL 2026 HAS OFFICIALLY STARTED!
And we’ve already done ☆☆ so much ☆☆
Yesterday we held our talk “Experience Design: The Future of Audience Engagement”, and installed our two works, SUPEROMNIA and HYPNORA, now live for you to experience ☻
If you’re in Florence, go check out Bright and support art, including the more technological and multimedia kind like ours. There are so many amazing installations to discover!
#woastudio #brightfestival #BF26 #multimediaart #interactiveinstallation
⋆⋅𖤓⋅⋆ THE SOUND OF PREMIUM ⋆⋅𖤓⋅⋆
An immersive listening experience.
Designed by WOA Studio* for @continental_it
Opening Monday, April 20 at @base_milano
See you there.
Agency: @wppmedia
#woastudio #immersiveexperience #MDW2026 #sounddesign #listeningexperience
𝙈𝘼𝙓&𝘾𝙤. 𝙩𝙖𝙠𝙚𝙨 𝙤𝙫𝙚𝙧 𝙍𝙞𝙣𝙖𝙨𝙘𝙚𝙣𝙩𝙚 𝙈𝙞𝙡𝙖𝙣𝙤.
For this special takeover, we designed and developed the interactive layer of the experience: cameras installed in each window tracked passersby in real time, framing their faces within a custom graphic system created for the project.
A whispered immersive soundscape also dressed the entire gallery, extending the visual identity into a spatial audio experience.
Credits:
Client: @maxandco
Creative Agency: @highsnobiety
#woastudio #interactivewindows #interactiveexperience #interactiondesign sounddesign
