Two ideas ran through this collection from the start: the quiet structure of mid-century tailoring, and the Japanese understanding that imperfection is where character begins.
The fabrics were chosen for what made each one specific. Working directly with Japanese and Italian mills for the first time, we gained access to their expertise and approach to cloth.
Pre-Fall is a continuation. Familiar, yet more considered and refined than before.
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Spring/Summer 25 Editorial | Shot in the heart of Sydney’s CBD.
Sydney is so often admired for its coastline. It’s where most people look first, myself included. But there’s a quiet beauty within the city itself. The texture of its architecture, the rhythm of people moving through it.
The CBD has always felt like a place reserved for work - corporate, structured, fast. This shoot was about seeing it differently. Exploring the same streets, but with a slower lens.
It mirrors our approach to design - a study in contrasts. Pieces that reference tradition yet feel softened, relaxed, and reinterpreted for how we really live.
Shot across the heart of Sydney, this series captures that tension - between formality and ease, structure and flow.
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