Most intimacy brands play it safe. @aruliden (Material’s design studio) and @houseofmienne didn’t. Together they built a visual language for everyday eroticism, calibrated between hot and marketable, designed to be felt as much as seen. Recognized with Top Honors at the 2026 @thedieline Package Design Awards, including Best of Category for Visual Brand Identity Systems.
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We often see luxury beauty and health brands working to perfect clean, minimalist design, and @houseofmienne , with packaging designed by @aruliden is doing exactly that with complete sophistication and zero apology.
The product forms are the primary design language, with each object tracing the curves and contours of the human body to the hammered silver candle vessel whose dimpled surface catches light the way wet skin does.
Link in bio for the full article.
Strategy, brand design, visual identity, and art direction for @md2_concierge_medicine
Unlocking the full potential of expert care.
View the full case study at aruliden.com
Photography by @sophiahsin
Videography by @samanrzpr
Partnering with @whoop , Aruliden helped launch the company’s newest wearable: WHOOP 5.0.
With the goal of expanding fitness tracking further into the health space, we worked closely with WHOOP’s engineers to add EKG, refine sensor accuracy, and triple battery life—all in a device 7% smaller.
Check out the full case study at aruliden.com.
Aruliden Team:
Eliot Reshetar-Jost
Bach Nguyen
Danvu Nguyen
Brett Tom
Joe Frankl
Yubin Lee
Hanbi Ko
Aaron Sisneros
Keaton Locicero
Caleb Jones
Stuart Greer
Aruliden’s Industrial Design team collaborated with @whoop to develop two new bands for Whoop 5.0:
Sportflex introduces durable and adventurous functionality through its textured silicone design.
LeatherLuxe, also new for WHOOP 5.0, features premium materiality in a sophisticated tapered profile.
Link in bio for more.
The court is calling. For @ustacoaching ’s launch campaign, we spotlight real USTA coaches as the true heroes of the sport — inspiring passion and purpose on and off the court.
