Huge shoutout to @BrapFit for the Shop $2 Support Program partnership with The Sierra Winter Way! 💪🔥
I’m seriously amped to be working on these programs together and putting in the work to build my body back up stronger than ever. This journey is about consistency, community, health, and pushing forward one step at a time — and having solid people behind the mission makes all the difference.
Excited for what’s ahead and grateful for the support, motivation, and opportunity to grow through this partnership. Let’s get after it. 🤘
#thesierrawinterway #BrapFit #Shop2Support #FitnessJourney #StrongerEveryDay #AlaskaLife #BuildBackBetter #Motivation #CommunityStrong #HealthAndWellness
Side 2 of the adventure van is coming to life! 🐾🚐
Artwork by Sierra Winter has been hard at work turning your pups into rolling works of art. Current and past Seward Dog Lodge clients can now have their dog’s adorable face cruising around Seward with the pack! 🐶🪻
From goofy smiles to soulful eyes, every pup added to this van helps tell the story of the amazing dogs that have been part of the Seward Dog Lodge family. I seriously can’t wait to see this thing fully wrapped and rolling around town.
Want your pup featured next? Reach out to Seward Dog Lodge for details!
#thesierrawinterway #artworkbysierrawinter #sewarddoglodge #sewardalaska #dogsofalaska
🔥 This RAD UTV WRAP is packed with ALASKA from top to bottom! 🏔️🎣🦌
From hunting and fishing to northern lights, camo, mountains, and wild Alaska energy — this design captures the lifestyle we live for up here. The details in this one are NEXT LEVEL, and I seriously can’t wait to see how it shimmers in direct sunlight ✨☀️
This build is all about representing Alaska in one bold custom wrap design. Every angle has something new to catch your eye 👀
What do YOU think?
👇 Comment below what Alaskan things YOU would include in a custom SXS/UTV wrap!
#thesierrawinterway #artworkbysierrawinter #alaska #utvwrap #sxswrap #customwrap #utvlife #sxslife #alaskalife
🧜♀️ Did someone say mermaid?! 🧜♀️✨
Check out this fun wrap done with Merfection!
If you haven’t been to the Seward Mermaid Festival yet — GO! It’s an absolute blast. 💙🫧
My mama and her business partner Elle work so hard to bring all the magic to life every year, and it truly shows. From the costumes to the creativity to the community vibes, it’s one of the coolest events around!
#thesierrawinterway #merfection
Reminder ❄️
Ambassador applications are open through the END of May.
New team selected in June.
Wrap planning kicks off July–November.
If you’ve been thinking about it—this is your sign. Don’t wait.
@alicia_lenze
#thesierrawinterway
Respect where it’s due 🤘❄️
Our Sponsored Rider Legacy crew represents more than just a chapter in The Sierra Winter Way—they helped build the foundation.
What started through riding turned into something bigger—real relationships rooted in trust, respect, and a shared passion for the backcountry. These riders continue to carry the spirit of this community in their own way, and they’ll always have a place here.
Angie Burris
Gregory Adrien
Josiah Smith
Garfield Adams
Grateful for each of you—on and off the snow.
#thesierrawinterway
Big shoutout to one of my favorite Repeat Riders, Northern Insulation Solutions, for continuing to trust me with vehicle wraps, trailer wraps, banners, print ads, swag designs, and more over the years. 🔥
Now we’re just waiting on the owner to finally grab a newer sled worthy of getting wrapped The Sierra Winter Way. 😎❄️
I also have to give major credit where it’s due — Fully made this connection happen from the start, and without that connection Northern Insulation Solutions wouldn’t have the rad designs they have today. I think both sides are grateful for how it all came together. That’s what The Sierra Winter Way is all about — building friendships, supporting each other, and creating killer designs along the way. 🤘🎨
#thesierrawinterway #artworkbysierrawinter #sledwraps
Happy Mother’s Day to the woman who helped shape the heart behind everything I do. 💐
My mama’s creativity and ambition have always inspired me to push harder, dream bigger, and give my best to both my brand and the organizations I support. We’re both go-getters in our own ways, and I’m beyond thankful for the way I was raised — with love, creativity, respect for nature, community, and the values that truly embody the mission of The Sierra Winter Kreu.
Everything I build carries pieces of those lessons with it. Grateful today and every day for the foundation she gave me. ❤️ Grateful she is my mama.
#MothersDay #Creativity #Community #RespectNature #FamilyValues #Driven #TheSierraWinterWay #thesierrawinterway
KREU
Kindness. Respect. Exploration. Unity.
More than a word — it’s a mindset.
It’s the way we ride, create, explore, and show up for each other.
KREU represents my crew of ambassadors, sponsored riders, creators, supporters, and the people helping build The Sierra Winter Way every single day. This movement is rooted in community, creativity, inclusion, adventure, safety, and respect for the lands we live and ride on.
Whether we’re in the mountains, on the trails, in the shop, around a fire, or pushing each other to grow — KREU is about living life to the fullest while lifting others up along the way.
Live boldly.
Create freely.
Respect the land.
Lift each other up.
This is only the beginning.
Stay tuned for exclusive KREU swag drops, rider gear, and limited designs that represent the movement, the lifestyle, and the people behind it.
#KREU #thesierrawinterway #community #kindness #respect #exploration #unity #sponsoredriders #brandambassadors #adventureculture #creativity #respecttheland
Big moves this season ❄️🔥
We’re proud to welcome a new group of Sponsored Riders—a mix of ambassadors who have leveled up and riders who already embody The Sierra Winter Way in how they ride, connect, and show up for this community.
These riders represent what this is all about—authenticity, passion, and building something bigger than themselves:
Jonny Babcock
Laken Unger
Paxson Christensen
Paxton Weiman
Krystal Bentley
Emberly Lowdermilk
Carter Lowdermilk
Ryder Schultz
Kori Schultz
They’ll remain part of The Sierra Winter Way as long as they continue to positively represent the brand and ride with purpose.
Join me in congratulating them 🤘
#thesierrawinterway
Meet the newest member of the Turkey Eye Fab crew… 🦃😎
I had some fun bringing this goofy turkey to life as a brand mascot to pair with their logo—something with personality, a little attitude, and definitely unforgettable.
Sometimes the best designs are the ones that don’t take themselves too seriously… and this guy understood the assignment.
Big personality. Bold vibes. Built to stand out.
#graphicdesign #logodesign #brandmascot #customart #alaskabusiness #creativeprocess #branding #designlife #sunshinechc #sunshinecommunityhealthcenter
